[Seminar] Supply and Demand Tightness of Neodymium Magnets and Business Opportunities

In connectors that connect various hardware such as automobiles, industrial equipment, and communication devices, low-cost Sn-plated products are widely used. However, there are also cases where attention is needed regarding the reliability specific to Sn-plated contacts. In this webinar, based on actual connector failure cases that have occurred in the market, we will explain the process leading to the identification of causes for typical failure modes such as: - Whiskers (short circuit failures) - Fretting wear (contact failures) Furthermore, we will systematically introduce the organization of failures through the FTA (Fault Tree Analysis) of the entire connector, as well as each failure mechanism. ■ Technical content to be explained: - FTA structure of connector failures - Mechanism of whisker formation and evaluation methods - Mechanism of fretting wear and evaluation methods ■ Introduction of future evaluation technologies: - High-temperature and high-humidity fretting wear testing (scheduled for introduction in December 2026)

We would like to express our congratulations on the continued prosperity of your esteemed company. Our company will be exhibiting at the following trade show, where we will introduce a number of products, including new ones. We sincerely apologize for the inconvenience during your busy schedule, but we would like to invite you to attend this event. 【 Exhibition Name 】 31st Measurement and Measurement Exhibition INTERMEASURE 2024 Official Website: https://intermeasure.org/itms2024/ 【 Dates 】 From __ (Wednesday) to __ (Friday), 202_ 【 Venue 】 Tokyo Big Sight (Tokyo International Conference Center) East Hall (Booth Number: ___) 【 Exhibited Products 】 - Air Leak Tester - Hydrogen Leak Detector - Pin Hole (Reference Test Piece) and more. For more details, please refer to the "Related Materials" (PDF file) below.

We have launched a special page in preparation for the exhibitions scheduled for autumn 2026. We have a packed lineup including "Monozukuri Fair 2026," "JIMTOF 2026," "2026 Cleaning Comprehensive Exhibition," and "IPF JAPAN 2026"! Please take a look at the highlights of our products! ▼ Special page for the autumn 2026 exhibitions https://www.somax.co.jp/autumninfo/ We sincerely look forward to your visit.

[Speaker] Arthur D. Little Japan, Inc. Partner Daisuke Tateno Principal Yuga Yabuuchi Manager Haruka Mano [Key Lecture Content] EVs, wind power generation, smartphones, and AI data centers. The "invisible heart" that drives all growth industries from within is neodymium magnets. This innovation from Japan is now facing a surge in demand projected to triple by 2040, while supply is unable to keep up, leading to an anticipated global shortage of over 40%. In this seminar, we will explain the structure of the supply-demand gap, the tectonic shifts in the industry referred to as "Mine to Magnet," and the business opportunities for Japanese companies arising in the various layers of raw materials, manufacturing equipment, magnets, and users. We will provide insights from a management perspective on how to turn supply-demand constraints into opportunities. [Lecture Items] 1. The Invisible Heart - Why Neodymium Magnets Now? 2. "Mine to Magnet" - Tectonic Shifts in Player Structure 3. The True Nature of the Supply-Demand Gap - Two Challenges and Five Solutions 4. Business Opportunities for Japanese Companies - Opportunities from a Value Chain Overview 5. Turning Supply-Demand Constraints into Opportunities - Summary and Questions 6. Q&A / Business Card Exchange

[Speaker] Kenji Aoshima, Senior Chief Researcher, Business Risk Division, Tokio Marine & Nichido Fire Insurance Co., Ltd. [Lecture Items] 1. Current status of entry into the data center business 2. Factors causing data center outages 3. Service levels demanded by users from data center operators 4. Risk management measures for data center operators 5. Summary 6. Q&A / Business card exchange