"Design Engineering" brings joy to the future of businesses, developers, and users.
We have entered an era where, as the value of things continues to rise and convenient products and services have permeated our lives, we seek value in time and experiences tailored to individual preferences through the entirety of services provided and the products utilized. As seen in the SDGs and global megatrends, many companies are aiming to solve social issues, and many investors are investing in companies and societies that tackle these challenges. In this era of globalization and borderlessness in the market, how should companies respond for the benefit of developers and users? Management is likely aware of keywords such as IoT transformation and DX strategy, and discussions are taking place regarding measures in response to the sense of crisis on the ground. But what is necessary for that? *For more details on the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.*
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We aim to develop products and services with high UX through design consulting that generates ideas and designs using a human-centered design approach, and engineering that can realize (PoC, development, implementation) those designs. In product and service development, the challenges of what kind of system should be built and what kind of services should be provided can only be properly addressed through business design and planning, which are upstream processes beyond idea generation and requirement definition. To achieve this, the collaboration of both engineers and designers is essential. By having designers and engineers work together from the very beginning phases to design business and user experiences, we can create products that are user-friendly and functionally adequate, thus developing products that balance user experience and functionality. To realize this, our company focuses on having designers and engineers work as one team, rather than in separate roles, to pursue the creation of user-friendly products.