Why is "design engineering" necessary? An explanation of its necessity for solving corporate challenges and specific approaches to implementation.
In the first session, "Design Engineering that Brings Joy to the Future of Companies, Developers, and Users," we discussed how developers can create value and deliver it to users in the form of services and products, as well as the usefulness and overview of "Design Engineering" as a means to solve corporate challenges such as promoting digital transformation (DX). In the second session, we will introduce a more specific flow of collaboration between designers and engineers, explaining why this methodology is desirable and deepening the understanding of its necessity. *For detailed content of the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.*
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*You can view the detailed content of the column through the related links or by downloading the PDF. If you have any questions or concerns, please feel free to contact us.*
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*You can view the detailed content of the column through the related links or by downloading the PDF. If you have any questions or concerns, please feel free to contact us.*
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We aim to develop products and services with high UX through design consulting that generates ideas and designs using a human-centered design approach, and engineering that can realize (PoC, development, implementation) those designs. In product and service development, the challenges of what kind of system should be built and what kind of services should be provided can only be properly addressed through business design and planning, which are upstream processes beyond idea generation and requirement definition. To achieve this, the collaboration of both engineers and designers is essential. By having designers and engineers work together from the very beginning phases to design business and user experiences, we can create products that are user-friendly and functionally adequate, thus developing products that balance user experience and functionality. To realize this, our company focuses on having designers and engineers work as one team, rather than in separate roles, to pursue the creation of user-friendly products.