"Design Engineering" that realizes ideas and enhances certainty.
"Design Engineering," an effective process for solving challenges faced by companies. In the third installment, titled "Design Engineering," which realizes ideas and enhances certainty, we will explain the roles of designers and engineers, as well as the effects achieved through co-creation. *For detailed content of the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.
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We aim to develop products and services with high UX through design consulting that generates ideas and designs using a human-centered design approach, and engineering that can realize (PoC, development, implementation) those designs. In product and service development, the challenges of what kind of system should be built and what kind of services should be provided can only be properly addressed through business design and planning, which are upstream processes beyond idea generation and requirement definition. To achieve this, the collaboration of both engineers and designers is essential. By having designers and engineers work together from the very beginning phases to design business and user experiences, we can create products that are user-friendly and functionally adequate, thus developing products that balance user experience and functionality. To realize this, our company focuses on having designers and engineers work as one team, rather than in separate roles, to pursue the creation of user-friendly products.