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  6. A method to connect product development and improvement through collaboration between the sales and product development departments.

A method to connect product development and improvement through collaboration between the sales and product development departments.

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last updated:Nov 11, 2025

ソフトブレーン 東京本社
ソフトブレーン 東京本社
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Explaining the challenges in manufacturing and sales collaboration, the ideal way of collaboration, and key points for strengthening collaboration!

This document discusses the current situation where a shortage of resources due to the retirement of skilled technicians and delays in skill transfer have led to a decrease in opportunities for collaboration between production and sales. It introduces key points for product development and improvement through collaboration with the product development department. It provides examples of solutions to challenges in production-sales collaboration, explains the ideal form of collaboration, and outlines the short-term and long-term benefits that can be realized when collaboration is achieved. Additionally, it presents examples of tools that can aid in production-sales collaboration. We encourage you to download and read it. 【Contents】 ■ Introduction ■ Challenges in Production-Sales Collaboration ■ Ideal Form of Collaboration ■ What Happens When Collaboration is Achieved ■ Key Points for Strengthening Collaboration ■ Points to Realize These Goals *For more details, please download the PDF or feel free to contact us.

    Product Development
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A method to connect product development and improvement through collaboration between the sales and product development departments.

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How can collaboration between the sales and product development departments lead to product development and improvement?

How can collaboration between the sales and product development departments lead to product development and improvement?

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ソフトブレーン

ソフトブレーン 東京本社

IT/Telecommunications

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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 6,000 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.

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