Natural purple pigment derived from purple sweet potato, anthocyanin natural coloring agent for food use.
Purple Sweet Potato Color (Purple Yam Extract Anthocyanin Colorant / Food Additive Grade - Liquid / Powder)
60,000 mu equivalent raw material cultivation base × international certification. A natural anthocyanin coloring agent derived from purple sweet potatoes, featuring stable coloration and high coloring power. Ideal for beverages, confections, and dairy products.
This product is a natural coloring agent derived from purple sweet potatoes (Ipomoea batatas) that contains anthocyanins. As a plant-based and food-compatible natural pigment, it can consistently impart vibrant shades ranging from bright red-purple to deep purple. With high coloring power, it contributes to the value enhancement of clean label products and organic products that aim to replace artificial colorants. Our company has a cultivation base of approximately 60,000 mu (equivalent to a large-scale land area) through our own and contracted farming, and we ensure a stable supply of purple sweet potatoes with high anthocyanin content from the raw material stage by thoroughly managing variety selection, soil management, and contamination-free cultivation. Manufacturing is conducted under hygiene management equivalent to GMP standards, and by optimizing the extraction and purification processes, we have achieved products with enhanced heat resistance, light resistance, and pH resistance. We offer the product in both powder and liquid forms, allowing for selection based on application. Due to its high solubility and excellent compatibility with acidic beverages, it can be used in a wide range of applications including soft drinks, functional drinks, yogurt, jelly, gummies, confectionery, ice cream, and bakery products. Under quality control that complies with international product safety standards, it has been widely adopted in OEM/ODM projects by beverage manufacturers, confectionery manufacturers, and dairy product manufacturers.
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basic information
Product Name: Purple Sweet Potato Extract (Natural Colorant Containing Anthocyanins) Scientific Name/Source: Extract derived from Ipomoea batatas (purple sweet potato) Form: Powder (dry powder) / Liquid (concentrated extract) Color: Red-purple to purple (color changes depending on pH) Solubility: Water-soluble (good stability in acidic range: pH 2-6) Resistance: Processed considering heat resistance, light resistance, and acid resistance (optimized for specific applications) Main Components: Contains anthocyanins (such as cyanidin and peonidin) (quantitative analysis possible) Quality Control: Heavy metal testing, pesticide residue testing, microbiological testing (compliant with food standards) Manufacturing and Certification: ISO9001, FSSC22000, FDA registered facility, organic certification compliant, HALAL, Kosher compliant Raw Material Cultivation: In-house / Contract cultivation (uncontaminated, pesticide management, variety management) — Raw material traceability management completed Packaging: Powder 1kg/5kg/20kg aluminum bags, liquid 20kg/200kg drums, etc. (OEM available) Storage Method: Recommended to store in a light-proof and low-temperature environment (recommended conditions vary by product form) Lot Management: Certificate of Analysis (COA) available for each batch, complete traceability
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Applications/Examples of results
Food and Beverage Sector 1. Coloring for soft drinks, functional drinks, and RTD (acidic beverages) (providing a transparent purple hue) 2. Confectionery applications such as jelly, gummies, and candies (suppressing color unevenness and sedimentation) 3. Coloring for dairy products such as yogurt, milk drinks, and ice cream (stable under acidic conditions) 4. Bakery, baked goods, and dessert ingredients (formulation considering heat resistance) 5. Health foods and supplements 6. Coloring and differentiation materials for powdered drinks, smoothie mixes, and protein blends 7. Appearance-enhancing materials for natural supplements and beauty foods Cosmetics and Other Applications In addition to food colors, applicable to cosmetics for internal use (food-based cosmetics) as food contact-safe ingredients OEM Achievements and Examples Adopted by domestic and international beverage manufacturers, confectionery manufacturers, and dairy product manufacturers Possesses a track record of large-scale supply for major OEM projects and long-term lot supply capability, enabling stable supply for new products. Appeal as a natural and plant-based coloring agent (clean label, non-synthetic) High traceability and quality stability through consistent raw material management Achieves stable coloration in acidic beverages and dairy products through processing design.
Company information
Our company is a global raw material and technology solution provider that offers natural-derived ingredients, including herbal medicines and plant-derived extracts, as well as high value-added functional ingredient formulation technologies. We integrate knowledge of traditional natural materials with modern biotechnology and formulation techniques to cater to a wide range of fields, including pharmaceuticals, health foods, functional foods and beverages, cosmetics, personal care, and animal nutrition. Utilizing advanced technologies such as Cocrystal, Liposomal, microencapsulation, particle technology, pellet technology, and granulation technology, we provide customized solutions to address challenges related to the solubility, absorption, stability, flavor, and processability of functional ingredients. Additionally, we supply a diverse range of natural and functional ingredients, including plant extracts, natural flavors, essential oils, amino acids, and peptides. We have established a consistent global supply system that covers raw material procurement, processing, quality control, and export, allowing us to flexibly respond to development projects from small batches to mass production. Through high-quality raw materials, advanced technologies, and specialized support, we assist customers worldwide in product development and business expansion.




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