コシオカ産業 List of Products and Services

What is a novelty item? A novelty item refers to free commemorative gifts or promotional items distributed by companies or organizations to promote their brand. Particularly in universities, novelty items have become an important tool for enhancing the sense of unity among students and faculty, as well as contributing to community formation. Three effects of university novelty items: - Effect 1: Increased recognition By using logo-branded goods in everyday life, the university's presence becomes widely recognized. - Effect 2: Approach to prospective students By showcasing the university's appeal through novelty items, prospective students can develop greater interest and curiosity about that university. - Effect 3: Strengthening relationships with alumni Items distributed as commemorative gifts during graduation ceremonies or alumni reunions serve as reminders for graduates of their alma mater, and are also effective during alumni activities and fundraising efforts. Four key points to maximize the effectiveness of university novelty items: - Point 1: Clearly define the target audience - Point 2: Consider the balance between practicality and design - Point 3: Incorporate trends - Point 4: Create personalized novelty items

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Items for wishing success in exams are essential in Japan's examination culture. They are used to pray for success in tests and qualifications, serving as a mental support for students. In Japan, there has been a tradition of "vow-making" to pray to deities since ancient times, and items for wishing success in exams are widely used as part of this practice. Five points to consider when choosing items for wishing success in exams: - Choose items that match your feelings or wishes. It is important to select items that align with your own or someone else's feelings or wishes when choosing items for wishing success in exams. For example, if you wish for academic achievement or passing a specific exam, it is advisable to choose charms or stickers that are specifically related to that wish. - Check the place of purchase and its reliability. It is recommended to purchase traditional charms for wishing success in exams at actual shrines or temples. Buying from these places is believed to provide divine protection. - Consider the balance between price and quality. Expensive items are not always the best, but overly cheap items may have quality issues. It is advisable to choose items that strike a balance between price and quality according to your budget.

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The types of materials for tote bags are as follows: - Cotton As a natural material, it is a popular eco-friendly choice. It is available in a wide range of designs, from simple to colorful prints, and it is also possible to express individuality through prints and embroidery. - Non-woven fabric An artificial material made by bonding fibers with heat or chemicals, it is also popular for tote bags. It is lightweight, durable, and many have water-repellent properties, making it widely used as a practical item. - Polyester It has high durability and is resistant to fading. Many are lightweight and waterproof, making them safe to use even on rainy days. - Canvas Highly durable and resistant to wear, it is suitable for everyday use. It has a solid texture and is characterized by its resistance to deformation. - Nylon Lightweight yet highly durable, it is strong against wear and tearing, making it valuable as a tote bag for outdoor activities and travel. - Denim Its unique texture and color are appealing, and the more it is used, the more character it develops, allowing you to create a one-of-a-kind bag.

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What is an eco-bag? An eco-bag is a reusable bag that serves as an alternative to disposable bags like plastic shopping bags. What is the importance of the material of eco-bags? The material of an eco-bag significantly affects its durability, usability, and the environment. It is essential to understand how the properties of the material and the manufacturing process impact the Earth's environment. Seven main materials for eco-bags: - Cotton Cotton is biodegradable and naturally returns to the environment after use, which means it has a low environmental impact when disposed of. - Polyester Lightweight and highly durable, polyester can be folded and stored compactly, making it convenient to carry. - Jute A plant-based natural fiber, jute is an extremely environmentally friendly option. - Nylon Using a very lightweight and strong synthetic fiber, nylon is appealing because it can be folded and stored compactly. - Linen Made from natural flax fibers, linen is gaining attention as an environmentally friendly option. - Non-woven fabric This fabric-like material is made by bonding fibers instead of weaving them, and it is characterized by being lightweight and affordable. - Recycled PET PET is known for its high durability, lightweight nature, and resistance to water and dirt.

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There are two effects that can be gained from utilizing novelties in a campaign! 1. Effect of increasing customer attraction By distributing free items, if you can draw the interest of many people, it can lead to an increase in visitor numbers. 2. Effect of raising awareness Novelty goods with designs that people want to use regularly demonstrate advertising effects that exceed expectations. Three points to consider when choosing novelties to distribute in a campaign: 1. Choose novelty goods that align with the campaign's objectives Clarify "Why are we distributing novelties?" and "What effects do we want to achieve by distributing novelties?" before distributing them in the campaign. 2. Choose practical novelty goods By distributing practical novelties, recipients will have a strong impression of "I received this from this company." Since they will remember it each time they use it, distributing practical novelties can be expected to have a significant advertising effect. 3. Choose novelty goods with originality Original novelties that differentiate from other companies leave a deep impression and can be expected to have a high advertising effect. Additionally, novelties that provide a sense of exclusivity attract the interest of many people and can also be expected to have a high customer attraction effect.

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What is a drawstring bag? A drawstring bag is a fabric bag that opens and closes by pulling a cord threaded through the opening. It is a traditional Japanese item that has been used for storing small items when wearing kimonos and other traditional clothing for a long time. Simple and easy to use, it comes in various sizes and designs, making it widely utilized in modern life. Here are seven diverse uses for drawstring bags! - Used for everyday small item storage Many people love using it as an item to keep their bags organized. - Used as an eco bag Lightweight and compact, it can be folded and stored in a bag, making it easy to take out for sudden shopping trips. - Used for travel and outdoor activities Drawstring bags are durable and suitable for temporarily storing dirty items, making them very handy during travel or camping. - Used as a lunch bag or bento bag Fabric drawstring bags are easy to wash and reusable, making them environmentally friendly. - Used for gift wrapping Not only can they wrap gifts, but the recipient can also use them afterward, excelling in both practicality and eco-friendliness. - Used for organizing children's toys and school supplies - Used as a fashion item

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The price of novelties is determined by the Prize Competition Law! Novelties refer to goods distributed free of charge as part of advertising and promotional activities. On the other hand, when distributing them, they must be produced within the amount specified by the Prize Competition Law. Novelties fall under the category of total prizes according to the Prize Competition Law. Adding expensive novelties can lead consumers to mistakenly perceive the quality of products or services. To prevent misunderstandings regarding products or services, it is important to produce novelties at an appropriate price. What happens if you set a price that violates the Prize Competition Law? In the initial stages, you will receive a "correction recommendation" from the Consumer Affairs Agency or local governments, but in the worst case, it could lead to criminal penalties. Therefore, it is essential to understand the legal knowledge before producing novelties. Price setting that violates the Prize Competition Law is subject to "correction recommendations." If you violate the Prize Competition Law, you may receive a "correction recommendation" from the Consumer Affairs Agency or local governments. Ignoring a "correction recommendation" could lead to criminal penalties. The Prize Competition Law includes provisions that can impose criminal penalties, so caution is necessary.

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What is Christmas novelty? It refers to special gifts or promotional items that companies or brands give to customers and partners during the Christmas season. Four points to consider when choosing Christmas novelty: - Clarify the target Consider the age, gender, hobbies, and preferences of customers, and choose items that they will enjoy. - Maintain brand consistency It is important to perceive it as part of the brand and maintain consistency. - Choose practical items that can be used for a long time Selecting practical items that recipients can use for a long time will sustainably enhance brand recognition. - Opt for originality Choose items with originality to differentiate from others. Four effects gained from distributing Christmas novelty: - Strengthening customer loyalty Trust deepens, leading to expectations of repeat purchases and referrals. - Acquiring new customers Using novelty as a tool for acquiring new customers can also be effective. - Improving employee motivation - Strengthening events and campaigns Utilizing novelty in events or campaigns held during the Christmas season is also one method.

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What are purchase benefits? They are additional perks or gifts offered when purchasing a product or service. Specific examples include discount coupons for future use, limited edition merchandise, free accessories, and sample products. Three consumer benefits of purchase benefits: - Feeling of value: Receiving benefits creates a psychological effect where consumers feel they have gained more than the actual value of the product or service. - Recognition of added value of products and brands: Communicating the brand's values and uniqueness through purchase benefits helps build a strong trust relationship with consumers, contributing to long-term loyalty. - Differentiation from other purchasers: It highlights the brand's value and the product's appeal, providing a positive purchasing experience that remains in consumers' memories. Three benefits of purchase benefits for companies: - Sales promotion effect: It is not just a simple "bonus," but a powerful marketing tool strategically designed to increase sales. - Improvement of customer loyalty: It is key to building long-term trust relationships with customers and strengthening brand loyalty. - Expansion of brand recognition.

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What is a clear bottle? A clear bottle is a beverage container made from transparent materials. It is primarily made of plastic, which makes it lightweight and durable, allowing it to be used in a wide range of situations. As the name suggests, its transparent design allows you to see the contents, making it easy to check the remaining amount or the color of the drink at a glance. Introducing the versatile uses of clear bottles: - Everyday use: Clear bottles, which combine practicality and design, are items that enhance daily life. - Outdoor use: Due to their high versatility, clear bottles are essential items for outdoor activities and are supported by many people. - Creative use at home: Depending on the ideas you have for their use, clear bottles can enrich daily life as items that combine practicality and creativity. - Use as novelties or gifts: With a wide range of customization options, including colors, capacities, and packaging, clear bottles can be optimally selected for various purposes. They are often chosen as practical gifts that are appreciated by recipients in many situations.

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Three effects of distributing novelties at hot spring resorts: 1. Strong memories of visiting the hot spring remain. When novelties that can be used at the hot spring are distributed, it enhances the feeling of joy, making the memory of the visit even stronger. If the memory is strong, the likelihood of returning increases. 2. Promotional effect for the hot spring resort. If more people learn about the hot spring through novelties, it can attract not only repeat visitors but also new tourists. 3. Appreciated as a gesture of hospitality. Distributing novelties expresses a spirit of hospitality. The recipients feel a sense of gain and happiness, leading to higher satisfaction. Five practical and everyday-use novelties that are appreciated at hot spring resorts: 1. "Hot Spring Towel" Creating an original "hot spring towel" unique to the hot spring can contribute to branding. 2. "Eco Bag" If used in daily situations, the eco bag becomes a walking advertisement, increasing promotional effects for those who have not yet visited the hot spring. 3. "Vinyl Bag/Pouch" Vinyl bags or pouches that are waterproof are highly practical novelties that can be used immediately at the hot spring.

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What is non-woven fabric? Non-woven fabric is a cloth-like material made by mechanically, thermally, or chemically bonding fibers without weaving or knitting. It is lightweight yet durable, possessing characteristics such as breathability and water resistance. Three features of non-woven bags: - Lightweight and durable They are highly practical as they are resistant to tearing even when used repeatedly for everyday shopping or carrying documents. - Environmentally friendly Made primarily from polypropylene or polyester, they are recyclable and produce few harmful substances upon disposal. - Water-resistant and breathable They can protect contents from minor water exposure and dirt, making them safe for carrying food and clothing. Four main uses of non-woven bags: - As shopping bags Their lightweight and durability make them ideal for carrying relatively heavy items like groceries and daily necessities. - As novelties They are highly practical and are used repeatedly in daily life after being taken home, providing long-term advertising effects. - For events and exhibitions They are convenient for carrying brochures, samples, and novelties, allowing organizers and companies to naturally promote their brands.

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The biggest feature of promotional goods is that they "reach customers directly and are often seen in their daily lives." The more practical the goods are, the easier it is for the company name or brand message to be remembered. - Benefit 1: Increased brand awareness By being used continuously, long-term brand exposure becomes possible, making it a cost-effective marketing strategy. - Benefit 2: Reduced advertising costs For companies, it can be considered an efficient marketing method that achieves significant recognition effects with minimal investment. - Benefit 3: Improved customer satisfaction As satisfaction increases, it leads to an increase in repeat customers and the acquisition of new customers through word-of-mouth, which is also effective in enhancing brand loyalty. - Drawback 1: Costs can be high It is necessary to carefully consider the balance between the expected effects and costs after distribution. - Drawback 2: Effects may not be immediately apparent A long-term perspective is needed to effectively utilize promotional goods. - Drawback 3: There is a possibility of being discarded without being used Particularly low-quality goods can lead to a decline in the company's image, so caution is required.

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Effects of Instagrammable Novelties 1. Increased Brand Awareness This requires visual impact, customer experience, and strategic marketing. 2. Promotion of Word-of-Mouth Effects Strategies that encourage natural sharing by customers are key to effective marketing. 3. Increase in Repeat Customers Instagrammable novelties and campaigns with perks create a positive impression on customers and foster positive experiences with the brand. Characteristics of Instagrammable Novelties 1. Unique and Eye-Catching Design Investing in design is key to making a strong impression on the company's branding. 2. Balance of Practicality and Aesthetics This balance significantly contributes to the success of promotions. 3. Photo-Friendly Materials and Textures Unique textures that photograph well, such as clear materials with transparency or soft, natural wood-like finishes, encourage social media posts. 4. Colorful and Vibrant Color Schemes Such color schemes enhance value and are a major point for attracting many people. 5. Storytelling and Surprise Elements Creating moments that make people want to take photos ultimately leads to increased buzz on social media and improved brand recognition.

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Benefits of Promotion Using SNS Benefit 1: High Research Capability Benefit 2: Low Cost to Start By utilizing free posts, you can disseminate information without incurring costs, and with a small advertising budget, you can conduct efficient promotions targeting specific audiences. Benefit 3: Accurate Approach to Target Audience You can efficiently deliver information to groups that are likely to be interested in purchasing products or services. Key Points of Promotion Strategies Using SNS Point 1: Clear Goal Setting It is important in SNS promotions to clarify "what you want to achieve." Point 2: Choosing the Right Platform Prioritize selecting platforms that your target customers are using. Point 3: Creative Content In SNS, the creativity of your content can lead to improved brand image and increased sales. Point 4: User Participation Campaigns Conducting participatory campaigns can foster a sense of closeness to the brand. Point 5: Influencer Marketing By selecting influencers that align with your target audience, you can expect effects such as increased brand recognition and sales growth.

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Why are promotional items for students important? Reason 1: Increased brand recognition When distributed promotional items are used repeatedly in students' daily lives, they naturally have more opportunities to see the company name and logo, making it easier to remember. Reason 2: Viral effect on social media When posts are shared, information reaches groups that did not directly engage with the event or brand, potentially sparking new interest. Reason 3: Increased customer attraction Students are sensitive to "free," "limited," and "value," and promotional items that convey these feelings are very effective motivators for event participation. Three characteristics of promotional items that students appreciate: Characteristic 1: High practicality Practical promotional items not only please students but also provide long-term promotional effects. Characteristic 2: Good design Items with good design are more likely to be accepted among student-targeted promotional items and significantly contribute to increased brand recognition. Characteristic 3: Environmentally friendly In recent years, the student generation has become more aware of sustainability and environmental issues, making eco-friendly products more likely to be well-received.

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What is a stylish novelty in the first place? A stylish novelty is not just a novelty that focuses on design. While it is certainly important for it to be high in design and fashionable, it also needs to cover the following points. A novelty that is stylish and attracts people's attention must keep up with trends and possess uniqueness and originality. 5 Recommended Stylish Novelties You Can Create from Design 1. A4 Tote Bag With a large printable area, you can pursue unique originality from simple designs to more distinctive ones. 2. Eco Bag It is resistant to wrinkles, lightweight, and durable, making it likely to be used for a long time, which can lead to high promotional effectiveness. 3. Cotton Drawstring Bag Available in a wide range of sizes from small items to A4 size, allowing you to choose according to your needs. 4. Sturdy Tote Bag Made from strong materials, it is durable and will likely be used for a long time. 5. Pouch Clear pouches convey a sense of cleanliness and transparency, giving an impression of good taste.

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Mother's Day is one of the events with the highest gift demand throughout the year. Targeted Approaches for Mother's Day Promotions Target 1: Men in their 20s to 40s It is recommended to promote with a focus on "ease of selection," "convenience," and "special offers" to boost the purchasing motivation of men in their 20s to 40s. Target 2: Women in their 30s to 50s Let's aim for increased sales with promotional strategies that capture the needs of women in their 30s to 50s. Target 3: Grandchildren Propose gifts and experiences that deepen family bonds and develop memorable Mother's Day promotions. Target 4: Corporations and Businesses For corporations and businesses, campaigns that "express gratitude to customers and employees" are effective. Implementing a "Mother's Day Appreciation Campaign" can enhance the corporate image. For example, offering "Mother's Day special coupons" or "purchase benefits with gifts" for customers, and distributing "special Mother's Day gifts" for employees can increase satisfaction both inside and outside the company. In particular, incorporating eco-friendly products from the perspective of "Mother's Day x SDGs" can appeal to environmentally conscious customers.

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What is a Rainy Day Campaign? A Rainy Day Campaign is a promotional strategy aimed at encouraging visits and purchases even on days with bad weather. Restaurants, apparel shops, and commercial facilities implement this by offering discounts and benefits exclusive to rainy days, helping to prevent a decline in customer traffic. Three Benefits of Implementing a Rainy Day Campaign Benefit 1: Encourages Store Visits By setting up special offers, it creates motivation for customers to go out, which can lead to increased sales. Benefit 2: Increases Buzz Exclusive offers for rainy days are easily spread on social media, generating organic word-of-mouth. Benefit 3: Cost-Effective Promotion Rainy Day Campaigns leverage existing weather conditions, allowing for significant reductions in advertising costs while effectively attracting customers. Three Key Points for Success in a Rainy Day Campaign Point 1: Announce on Social Media Utilizing platforms like X (formerly Twitter) and Instagram Stories allows for real-time communication, reaching a wide audience. Point 2: Create a Sense of Exclusivity By creating a sense of exclusivity in the Rainy Day Campaign, you can stimulate customers' desire to purchase and encourage store visits. Point 3: Incorporate Repeat Customer Strategies

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Benefit 1: It leads to an improved image of the school. Practical novelties can keep the school name and logo in view on a daily basis, strengthening the school's presence. Benefit 2: It remains in the memory of prospective students and parents. By creating novelties with high design quality, the school's appeal can be conveyed more impressively, making it important to balance practicality and design. Benefit 3: It leads to increased satisfaction among prospective students and parents. By providing appropriate novelties, the satisfaction of information sessions can be enhanced, increasing interest in the school. Recommended novelties for school information sessions by target audience: 1. Recommended novelties for prospective students. Items that are helpful for studying or goods that can be used daily are preferred. 2. Recommended novelties for parents. Goods that are useful at work or home can enhance parents' satisfaction and increase their trust in the school. 3. Recommended novelties for online information sessions. By providing digital content that supports learning and highlights the school's characteristics, memorable online information sessions can be achieved.

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Seven Main Scenes for Giving Corporate Gifts 1. Anniversary and Founding Celebrations By giving corporate gifts at this time, you can strengthen your company's branding and deepen future relationships. 2. Greetings and Thanks to Business Partners Corporate gifts for business partners are important for smoothing business relations and building long-term trust. 3. Internal Awards Internal awards help improve employee motivation and strengthen loyalty to the company. Recognizing employees who achieve excellent results can enhance their willingness to work and contribute to overall productivity. 4. Trade Shows, Seminars, and Events Distributing items with the company's logo or brand message can lead to effective promotion. 5. Campaigns and Promotions Utilizing corporate gifts can increase brand awareness and create more touchpoints with customers. 6. Seasonal Greetings By choosing heartfelt gifts instead of formal ones, you can improve the company's impression and deepen future relationships. 7. Employee Benefits and Gifts Expressing gratitude and appreciation to employees can lead to increased motivation and retention rates.

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Basic Knowledge of Trademarks in Novelty Production - What is a trademark? A trademark is a system that protects names, logos, and other identifiers that represent products or services, ensuring they are not imitated by others. - What can be trademarked? In addition to names and logos, product names, logo marks, catchphrases, and phrases can also be subject to trademark protection. - Permission is always required for trademark use If you want to use a registered trademark on a novelty item, you must obtain explicit permission from the trademark holder. Three Common Trademark Issues in Novelty Production - Case 1: Using another company's logo as is If unauthorized use is discovered, there is a possibility of being required to stop distribution of the novelty items, recall them, or pay damages. - Case 2: Using parody or similar designs Logos or color schemes that may suggest "it looks different upon closer inspection, but somehow resembles that brand" can lead to consumer confusion and may constitute trademark infringement. - Case 3: Using for internal distribution or non-sale items Trademark infringement can occur regardless of whether the use is for profit or not.

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Merit 1: Strongly Imprints Brand Image When we think of autumn, we think of fall foliage and fruit picking. Novelty items that cleverly incorporate this "seasonal feeling" are more likely to remain in the memory of the recipient, naturally establishing a positive impression of the company or brand. Merit 2: Easier to Maximize the Effectiveness of Novelties Autumn is also a time when many events gather people. Since there are clear reasons to hand out novelties, such as "as a keepsake" or "as a visitor benefit," the distribution rate tends to be higher. Merit 3: Creates a Good Impression with Seasonal Items Autumn is a season with many perceptible changes throughout the year. By distributing practical items that are appreciated, it becomes easier to convey the impression of being "thoughtful."

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