アスマーク List of Products and Services

Have you ever had the experience of seeing a product with a cool design and wanting it just for that reason? In our daily lives, we are surrounded by countless industrial products such as cars, watches, cameras, smartphones, and laptops. Among these many products, there are times when you come across one that makes you genuinely think "I want this" at first sight. Conversely, there are products that, no matter how excellent their performance may be, you simply cannot bring yourself to want due to their design. Why does this happen? In this regard, a renowned cognitive scientist and emeritus professor at the University of California, San Diego, has examined human acceptance of design by applying it to three levels of human information processing. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• Other services

Have you ever seen a survey that asks about the degree of agreement using multiple choice options? The method of having respondents evaluate a specific object or phenomenon according to a pre-established clear evaluation scale is called the "rating scale method," and that evaluation scale is referred to as the "Likert scale." The Likert scale originates from an American sociologist and has now become one of the representative means of measuring respondents' opinions, perceptions, and behaviors. Since the Likert scale does not require respondents to answer with clear-cut facts, it allows for the collection of degrees or variations even for questions that are difficult to answer in black and white, enabling deeper analysis of surveys. It is also widely used in multivariate analysis. *For more detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.

• Other services

Asmark Inc. has started the release of "ShareView Interview," which allows the recruitment of interview subjects from reviewer members (review contributors) of the review site "ShareView." In this article, we will introduce a dialogue interview between the person in charge of "ShareView" and the column editor. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• Other services

At Asmark Co., Ltd., we have developed a unique chat interview tool called "i-PORT chat," which allows for easy surveys via chat with monitors of hope. In this project, we will introduce the dialogue interview between the person in charge of planning and development of "i-PORT chat" and the column writer. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• Other services
• Software (middle, driver, security, etc.)
• Web/Video Conference

At Asmark Co., Ltd., we have equipped our unique online interview system "i-PORT voice" with a variety of new features designed with convenience in mind. In this project, we will introduce a dialogue interview between the person in charge of planning and development of "i-PORT voice" and the column writer. *For detailed information about the column, please refer to the related links. For more details, feel free to contact us.

• Other services
• Software (middle, driver, security, etc.)
• Web/Video Conference

Customer satisfaction surveys (hereinafter referred to as CS surveys) vary in their questions depending on their purpose, whether they are BtoC or BtoB, and the industry, occupation, and other factors. Here, we explain the template for customer satisfaction surveys aimed at participants in "educational services" such as tutoring schools, preparatory schools, extracurricular activities, qualification acquisition, language learning, hobbies, and cultural education. When children are enrolled in tutoring schools, both the children and their parents are targeted. Additionally, we discuss the purpose of the survey, points to consider during implementation, key points for setting up survey questions, the process of conducting the survey, and how to utilize the survey results. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• Other services

In recent years, the banking industry has been facing rapid changes. Traditional face-to-face customer service is decreasing, and the number of ATMs is increasing, leading to changes in customer touchpoints. At the same time, the spread of online banking and the introduction of new financial products have intensified competition to attract customers. In this market environment, banks need to strengthen their competitiveness, retain existing customers, and acquire new ones. One of the solutions being highlighted is customer satisfaction surveys (CS surveys). This column will explain a template for customer satisfaction surveys aimed at bank users and explore ways to identify issues and improve them. *For more details about the column, please refer to the related links. Feel free to contact us for more information.*

• Other services

In marketing and product development for businesses and organizations, information about the market and customers is very important. However, to efficiently collect and effectively utilize that information, it is essential to have staff with specialized knowledge and know-how regarding conducting research. Market research companies undertake these market research tasks and conduct surveys on behalf of businesses and organizations. While market research companies have the advantage of being able to obtain valuable market data, there is the issue of many such companies existing in the world, making it difficult to know how to choose one. Therefore, this article will explain the role of market research companies, suitable selection methods, and advanced trends in market research. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• Other services

A brand is something that expresses impressions, emotions, and values that remain in the minds of consumers. A brand is a very important asset for a company, and how to build a strong brand power is a key marketing challenge. However, brand power has the characteristic of being difficult to grasp in terms of its impressions and strengths or weaknesses. As a result, there may be cases where a gap arises between the company and the users during the branding process, leading to an inability to achieve the desired brand effect. To avoid the occurrence of such gaps, "brand evaluation" investigates how a brand is recognized by users. Brand evaluation is a method of measuring the value of a brand by using appropriate indicators to assess the impact that the brand has on users. This article explains the basic concepts of brand evaluation and introduces specific application methods. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• Other services

At Asmark, we have a specialized global project team that can respond to the needs of both foreign entry into domestic businesses and Japanese companies' overseas expansion. Several years have passed since our establishment, and we have honed our capabilities based on the know-how cultivated through domestic projects, enabling us to conduct various surveys around the world. In global research, whether outbound or inbound, it is necessary to consider differences in language, customs, and culture while conducting surveys, which requires specialized skills and know-how. In this article, we will introduce how our global team successfully handles research projects through interviews in a dialogue format with our members. *For more details on the column, please refer to the related links. Feel free to contact us for more information.

• Other services

Academic research requires its own unique points and considerations. At Asmark, we have established an academic research team to address this, and we are currently engaged in approximately 500 academic research projects annually. In this discussion, members of the academic research team will share their accumulated knowledge and experience, introducing a wide range of topics related to the role and achievements of academic research, from participant recruitment to surveys and on-site management. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• Other services

Venue surveys are one of the essential methods that provide crucial information for the development of products and services. Behind the scenes, what roles do the field survey teams play, and how do they lead the surveys to success? At Asmark, we have cultivated a wealth of experience and know-how through our industry-leading number of venue survey recruitments. This time, we interviewed two leaders from the venue survey (CLT) team, who shared insights into the team's roles and the factors contributing to the success of venue surveys, along with behind-the-scenes stories. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• Other services

As interest in human capital management rises, attention to employee satisfaction is becoming increasingly important for companies. In this context, we conducted an interview with the Humap team, which specializes in employee satisfaction surveys (ES surveys). In this article, we will introduce the Humap team's philosophy, their deep insights into ES surveys, and feedback from companies that have actually used the ES surveys. We will explore how ES surveys benefit companies and delve into the unique approaches and responses of survey companies. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• Other services

Home Use Testing (HUT) is an important research method that allows consumers to try out and sample products in their daily lives and collect feedback. At Asmark, we have a specialized HUT team to smoothly advance HUT operations. This time, we spoke in detail with two members of the HUT team about the HUT process, key points at each stage, as well as the team's strengths and outlook. We will introduce the efforts and ingenuity behind the scenes of HUT. *For more details on the column, please refer to the related links. Feel free to contact us for more information.

• Other services

Monitor recruitment plays a very important role in the processes of market research and data collection. At Asmark, we have our own panel and conduct recruitment for about 70,000 to 80,000 people annually. We started our services from the very beginning of the company's establishment and have established unique know-how through years of experience and a top-class number of project responses. In this column, two individuals responsible for recruitment share common pitfalls in monitor recruitment. Additionally, we introduce key points for each stage of the recruitment process and tips for appropriately attending to monitors. *For more details on the column, please refer to the related links. Feel free to contact us for more information.

• Other services

We often receive inquiries about wanting to use free text responses in online research to gather a wide range of real opinions from consumers while keeping costs down. However, from a researcher's perspective, this is not simply a straightforward 'yes' and is a very challenging topic. Traditionally, in quantitative research like online surveys, the frequent use of open-ended questions has not been recommended. There are several clear reasons behind this. *For more detailed information, please refer to the related links. Feel free to contact us for more details.*

• Other services

When you are in the field of research, you may receive the question, "Is this sample size meaningful?" This is especially true in quantitative research, where there may be fewer samples collected than expected, or when the research is focused on a niche target. It's understandable to feel anxious about what can be learned from "just this small amount of feedback." Additionally, in practical situations, there are often instances where decisions are required based on a small number of interviews or the results of a small-scale study. While there are voices saying, "The sample is small, so the reliability is low," it is not uncommon for important insights and hints to be found within limited data. So, how should we confront and utilize such limited data? *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

• Other services

I want to conduct a survey, but I'm unsure about how to structure it. What kind of questions should I include? We introduce helpful materials that explain the intent behind the questions, including templates for survey forms that can be downloaded for free, tailored to the purpose of the survey. We have prepared materials for beginners in surveys and for those looking to improve the accuracy of survey responses. *For more details on the column and the survey templates, you can view them through the related links. Please feel free to contact us for more information.

• Other services

Package testing is a method of conducting market research before the launch to determine how well the product's package design is accepted by consumers. It involves presenting several package mock-ups or actual products to the target demographic and investigating questions such as "Would you want to buy a product with this design?", "Which design would you most want to buy?", and "What kind of product image do you have from this design?" When consumers choose a product, both the contents of the product and the packaging are significant factors. No matter how high the quality or performance of the product, if the impression of the packaging is poor, consumers may not even pick it up, let alone make a purchase. Therefore, package testing becomes a crucial step that can determine success in the market. In this article, we will explain the advantages and disadvantages of package testing, key points to consider when conducting it, and research methods. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• Other services

As a case study from our research, we would like to introduce a survey on the new value of yogurt. The purpose of the survey was to understand the actual state of yogurt and gain insights for creating a new market, conducting quantitative research (web questionnaire) and qualitative research (diary study + group interviews). From the results of the survey, we suggested two directions: "culinary use" and "beauty applications," and were able to highlight new usage needs for "cooking +" and "yogurt-based packs." [Conclusions from this survey] - From the ways yogurt is utilized and its image, benefits such as "delicious and good for the body" and "safe and relaxing" were observed, leading to the creation of new values like "beauty effects" and "culinary applications." - By leveraging the new values of "beauty effects" and "culinary applications," we suggested directions for "brand extension" and "creation of new markets." *For more details, please download the PDF or contact us.

• Other services

We conduct brand awareness surveys at our company. To confirm which tier our brand is plotted in, we carry out awareness rates, recognition purchase rates, and top-of-mind analysis, as well as time-series comparisons through tracking to understand awareness. We can also confirm our brand's position in the market through a "positioning map" and identify image gaps through "gap analysis" based on attributes. Please feel free to contact us if you have any requests. *For more details, please download the PDF or contact us.

• Other services

Our company supports inbound and outbound marketing strategies through research, such as surveys on inbound consumption by foreign visitors to Japan. Our in-house global team, consisting of bilingual and trilingual staff, collaborates with various domestic and international partners to provide comprehensive support from consultation on estimates to planning, design, actual research, and output. 【Service Contents】 ■ Quantitative Research Online research, venue surveys, home use tests, mystery shopping ■ Qualitative Research Group interviews, depth interviews, telephone interviews, ethnography (home visits, diary studies, etc.) ■ Others MROC, desk research, expert surveys *For more details, please download the PDF or contact us.

• Other services