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We are distributing a booklet titled "Introduction to CRM: Starting Business Reform with Data Utilization," which explains the benefits of implementing CRM (Customer Relationship Management) for small and medium-sized enterprises that feel challenges in streamlining their sales activities and existing corporate structure. As companies grow, there is a need to efficiently manage increasingly complex and vast customer information and internal data to uncover new sales opportunities and prospects, linking them to corporate growth. This booklet clearly introduces the steps for implementing a CRM system and its effects. [Overview] Chapter 1: Signs That CRM is Needed Chapter 2: Why CRM Increases Productivity Chapter 3: How to Develop a CRM Strategy Chapter 4: Maximizing the ROI of CRM *You can view it immediately from "PDF Download." Please feel free to contact us with any inquiries.

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• Internal Control and Operational Management

The new employees are mostly from the Heisei generation. Voices from management and team leaders expressing frustration that "common social norms do not apply" and "they do not adapt to corporate culture" regarding this so-called "Yutori generation" have started to emerge. What are the differences in the common sense shared by their generation? What kind of management is ideal for effectively engaging with those born in the Heisei era, drawing out valuable insights, and nurturing them as important corporate assets? *For more details, please download the PDF or contact us directly.*

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• Other network tools
• SFA/Sales Support System

The "200 million yen barrier" is said to be the most difficult stage in the growth process of a company. According to the Small and Medium Enterprise Agency's white paper on small and medium enterprises published in April 2017, "small businesses," as defined by the Small and Medium Enterprises Basic Act, account for 85.1% of the total number of companies in Japan. Currently, many small and medium enterprises are particularly struggling with what is referred to as the "200 million yen barrier." What specific actions should be taken to overcome the 200 million yen barrier? To uncover this, a survey was conducted targeting 500 executives and managers of companies with sales between 200 million and 1 billion yen. The survey revealed several hints. *For more details, please download the PDF or contact us directly.*

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• Other network tools
• SFA/Sales Support System

A revolution is taking place in the construction and real estate industry. In an industry landscape where major players dominate and small to medium-sized enterprises struggle, we will introduce two companies that have successfully utilized the sales support tool "Salesforce" to visualize their sales activities, streamline their marketing efforts, discover potential customers, and reform their internal awareness. For more details, please download the PDF. 1. CRI Co., Ltd. (Logistics Real Estate) A logistics real estate company has dramatically improved the speed and quality of its sales activities, mastering the "information war" with its proposal capabilities. By standardizing the sales process and uncovering latent needs with the MA tool Pardot, they increased their annual sales by approximately 30%! 2. Sony Real Estate Co., Ltd. (Real Estate Sales and Brokerage) A rising star in the real estate industry has significantly streamlined campaigns and email marketing with Pardot, reducing the development period for new services to one-third and increasing the number of inquiries by 2.5 times in six months!

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• SFA/Sales Support System

In the real estate industry, especially in the sales structures of medium and small-sized companies, the "spirit of perseverance" is often regarded as a positive trait. Sales activities that depend on the individual capabilities of salespeople are subject not only to economic fluctuations but also to varying levels of performance, making it difficult to achieve stable sales results and business management. Recruitment and training of personnel are also challenging due to a lack of management resources, leading to a cycle of hiring and turnover, and resulting in the outflow of human resource costs. Many companies find themselves unable to escape this negative spiral. Salesforce.com has published successful case studies of sales reform and productivity improvement achieved by real estate industry clients in medium and small enterprises through the implementation of the sales support tool "Salesforce." 1. Housing Construction Sales Co., Ltd. (Century 21) ~ Breaking away from the "spirit of perseverance"! Quantifying "intuition"! Transforming the mindset of salespeople ~ - Achieved an annual growth rate of 15% through customer analysis and behavior management! - Sales per employee are 1.6 times the industry average! 2. Upwish Co., Ltd. ~ "Future management" changed the company. Productivity more than doubled. Zero turnover rate for new employees ~ - Progress in sales activities was unclear, and turnover among new employees was frequent. - The deal conversion rate exceeded 50%, tripling in two years! *For more details, please download the PDF and take a look.

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• Other network tools
• SFA/Sales Support System

According to the Small and Medium Enterprise Agency's Small Business White Paper published in April 2016, "small businesses," as defined by the Small and Medium Enterprises Basic Act, account for 85.1% of all businesses in Japan. Currently, many small and medium enterprises are struggling with what is referred to as the "200 million yen barrier" in sales. The 200 million yen barrier is a challenge faced by many companies. To clarify the necessary elements to overcome this barrier, a survey was conducted targeting 500 executives and officers of companies with sales between 200 million and 1 billion yen. The survey revealed several insights. [On the management status of small and medium enterprises *Excerpt] ■ Companies with higher sales have managers who are "dedicated to management." ■ Companies with higher sales intentionally share information. ■ Although the proportion of new customers is low, their importance is strongly recognized. ■ Utilizing customer lists is a challenge for many companies. We have extracted seven items that are considered particularly important as "golden rules for growing into a 1 billion yen company" and explained them in a booklet. *For more details, please download the catalog or contact us directly.

• SFA/Sales Support System
• Other network tools
• Other core systems

This is a case study of Tsuluga Co., Ltd., which has established a sales and operational workflow during the generational transition of management, achieving a 20% monthly increase in sales by implementing the sales support tool "Salesforce" and operating as a specialized wholesaler of special screws. The applications include a wide range of uses such as sales support, customer management, inquiries, and customer support. The effects after implementation include the ability for part-time housewives with limited time to autonomously engage in sales activities by centralizing the necessary information for the operational flow, providing many insights for small and medium-sized manufacturing enterprises. [Background of Implementation] - The number of customers surged due to proactive new customer development, leading to the active hiring of part-time housewives. - Although groupware was introduced for sharing business discussions, autonomous sales activities by employees could not be realized. - There was also a demand to establish a system that allows business operations to proceed smoothly even with personnel changes. *For more details, please download the materials from the link below or contact us directly.

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• Other core systems
• SFA/Sales Support System

The booklet "Salesforce Solutions to Solve Challenges in Manufacturing" for small and medium-sized enterprises is packed with hints for solving management and sales challenges in Japan's manufacturing industry through IT. **Challenges for Medium and Small Manufacturing Enterprises** - Confidence in product and technical capabilities, but lack of confidence in sales - Sales know-how is not shared within the company and relies on individuals - Difficulty in understanding sales progress and reports, making it hard to set sales targets - Desire for close information sharing not only within the company but also with partner companies to create synergy There are multiple challenges, and it is necessary to take the optimal "step" for the organization from among these challenges. As represented by the Fourth Industrial Revolution, the manufacturing industry can leverage IT to not only create new technologies but also significantly transform productivity and operational efficiency, regardless of business size. This document explains the extraction of challenges faced by small and medium-sized manufacturing enterprises, solutions, ideal management methods utilizing IT, and future initiatives. *For more details, please download the document below or contact us.*

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Field services, such as "delays in visiting clients" and "mismatches with workers," lead to a decline in customer satisfaction. Even today, 65% of service personnel operate with paper work orders, and 54% of companies manage field services in an analog manner. Since service personnel are on the front lines of customer contact, they need to possess customer information and execute promised tasks at the scheduled time with the appropriate skills. ■ Challenges of Traditional Field Services - The know-how of service personnel becomes individualized, making it difficult to share knowledge and resulting in low deployment efficiency. - There is no access to information beyond work orders, hindering proper communication with customers. - The current work situation cannot be grasped in real-time, making operations challenging. What is a service platform that closely integrates information sharing and collaboration within the company to pursue operational efficiency in field services? *For more details, please refer to the PDF document or feel free to contact us.

• Other information systems

The case of remarkable recovery from an operating loss of 1.3 billion yen to a profit of 500 million yen is the implementation of Salesforce by Mipox Corporation, a long-established company with nearly a century of history. By introducing sales support and marketing support tools, the previously opaque and analog sales activities, customer management, and project management have been significantly streamlined, demonstrating the business benefits generated. Additionally, the effects of awareness reform through tool utilization and establishment, as well as the acceleration of management decisions and approval processes, are specifically detailed in the process of achieving the recovery of operating profit. By pooling the wisdom of all employees to solve challenges, the company achieved a threefold increase in contract numbers over three years through "information sharing" and "visibility of actions," resulting in a "lean" revenue structure. [Background of Implementation] - Sales, which relied on high market share and brand power, had fallen to less than one-third of its peak revenue. - Due to the lack of a culture of information sharing, it was difficult to grasp sales progress and provide accurate advice, resulting in low reproducibility. - Communication between employees, departments, and locations had ceased, making horizontal expansion difficult and worsening the internal atmosphere. *For more details, please download the catalog.

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• Other core systems
• SFA/Sales Support System

The booklet "The First Step in Manufacturing Reform" is a resource for small and medium-sized manufacturing companies that want to enhance their "earning power." It contains information aimed at solving the challenges faced by Japan's manufacturing industry. Many common issues in manufacturing, such as labor shortages, uneven sales skills, and barriers between departments, are viewed as established concepts, and particularly in small and medium-sized enterprises, "Kaizen" activities are emphasized. Data suggests that a 5% increase in the flow of information within a company can lead to dramatic changes, indicating that merely having strong products or sales capabilities is not enough to gain a competitive edge. This document highlights the necessity of a bottom-up approach throughout the company, focusing on how to improve internal communication and reduce the distance between customers and employees. [Some of the content included] ■ Are you feeling barriers between departments? ■ Many challenges hidden in established concepts ■ What is the shortest route to problem-solving? ■ Cloud-based information circulation platform ■ Customer case studies, etc. Through the circulation of internal information, manufacturing can become significantly stronger. We will teach small and medium-sized enterprises how to enhance their "earning power" based on current challenges. Please discover many hints! *For more details, please refer to the PDF document or feel free to contact us.

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This document is a case study on the implementation of "Salesforce's IoT Solution" by Fujimak Corporation, a manufacturer of commercial kitchen equipment. In addition to IoT data management and equipment management, we introduce initiatives aimed at providing the information necessary for HACCP operations, improving service maintenance efficiency, and enhancing customer satisfaction by integrating with CRM. [Salesforce IoT Solution is recommended for the following individuals] ■ Small and medium-sized enterprises considering business reform through IoT and CRM ■ Those who have implemented either CRM or IoT ■ Those who want to manage equipment and facilities while utilizing CRM simultaneously ■ Those who want to centralize and utilize all information due to labor shortages and globalization ■ Those who want to use a highly customizable CRM *For more details, please refer to the document. Feel free to contact us as well.

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