ソフトブレーン List of Products and Services

In this column, we introduce articles on marketing techniques. In "What is a Customer Journey?", we present the concept, how to create a map, and case studies. In "What is a Segment?", we explain how to group customers and the importance of management. Additionally, articles such as "What is a Step Mail?" and "What is Digital Marketing?" also cover sales terminology and basic knowledge that you may be hesitant to ask about. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

In this column, we introduce articles about outbound sales. In "What Does 'Outbound' Sales from Companies Mean?", we also explain the differences from inbound sales. Additionally, the article "Creating Sales Lists: The Key is Information Gathering!" provides information related to new sales and telemarketing. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

Are you aware that the number of companies eliminating their offices has increased due to the declaration of a state of emergency? Many employees have pointed out the benefits of saving time not only on commuting but also on getting ready, which has prompted many companies to adopt telework. However, it is also true that there are many drawbacks, such as the emergence of feelings of unfairness among employees and departments due to the rapid changes in work styles, the weakening of communication and teamwork due to a lack of management, and the risks to employees' mental and physical health due to changes in their environment. *You can view the detailed content of the column through the related link. For more information, please feel free to contact us.*

Has your company felt that there are challenges in management due to the outbreak of the new coronavirus, or are you seeking ways to adapt management to the post-corona (with corona) era? Many companies have realized the need for improvement in organizational management as delays in responses due to telework have become apparent. However, the fundamentals of management do not change even in the post-corona era. What is important is to update management in accordance with the principles defined by Drucker for the post-corona context. *You can view the detailed content of the column through the related link. For more information, please feel free to contact us.*

Mirai Life West Japan positioned the shift away from a revenue structure heavily reliant on the energy business as an important strategy. What was emphasized was the enhancement of sales capabilities and strengthening of management, as well as the establishment of an information infrastructure for deepening customer relationships. What results did Mirai Life West Japan achieve by building a cooperative system with Softbrain? We will thoroughly analyze the sales DX strategy centered on sales tech. *For detailed content of the column, please refer to the related link. For more information, feel free to contact us.

On our company website, we introduce useful know-how materials that can be downloaded. We provide explanations about PDCA and OODA that can be used in sales environments to achieve results even in rapidly changing times, as well as the journey towards solving challenges and establishing digital tools for realizing DX in the sales department. We encourage you to take a look. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

SaaS services, which have become widely used by businesses and individuals, are currently attracting attention from various industries as a growth area. While the number of companies entering the SaaS business is increasing, many may be unsure about how to successfully develop their own SaaS services. In this article, we summarize the advantages and disadvantages of the SaaS business, as well as key points for success. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

As remote work and telecommuting are being promoted, it is expected that the number of people engaging in side jobs from home will increase in the future. If you choose tasks that are connected to your skills and experience, side jobs from home can have a positive effect on your main job as well. We will introduce types of home-based work that are easy to earn from, along with tips for balancing your main job and side job. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

To strengthen sales capabilities, creating a sales list is a crucial key. Gathering information about potential client companies is essential for creating a sales list. There are several methods for information gathering, and by combining them, it is possible to obtain a wealth of information. Here, we will explain the methods for gathering information to create a sales list and how to create the sales list itself. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

In this column, we introduce how to utilize sales tech to increase sales even in the post-COVID era, where sales visits are challenging. Sales tech is a coined term that combines sales and technology. It refers to tools such as Customer Relationship Management (CRM) systems and Sales Force Automation (SFA) systems. Recently, it also encompasses a wide range of technologies, including online meeting tools and customer support tools. Please see the related links for more information. *For detailed content of the column, you can view it through the related links. For more information, feel free to contact us.

In order to respond to the rapid changes in today's business environment, companies must constantly develop new strategic designs. This is also true for sales strategies, where accurately forecasting sales projections allows for an understanding of the current situation and the formulation of appropriate sales strategies. In this article, we will explain the data and forecasting methods necessary for predicting sales projections, as well as key points for utilizing them in the formulation of sales strategies. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

"We need to quickly compare web conferencing systems and adapt to telework!" As telework adoption progresses, many individuals in charge may find themselves in a situation where they must urgently select and implement a web conferencing system. There are many options for web conferencing systems, but making a hasty decision can lead to the need for reevaluation later, resulting in additional costs and the risk of redundant efforts. Therefore, this time we will introduce how to choose a web conferencing system that fits your situation and the steps to implement it as quickly as possible. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*

Banners are images or animations used for web advertising and promotion, serving to attract the attention of potential customers browsing the web and encouraging clicks. This article will provide a detailed explanation of the basics of banners, their types, effectiveness, and how to design them. A banner (in English: Banner) is a term that means "flag" or "banner." In the world of the internet, a banner refers to an image that introduces other web pages. It plays an important role in guiding users to specific web pages. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*

GA4 (Google Analytics 4) is the new version of Google Analytics announced in October 2020. It allows for integrated management of data from websites and apps, and is equipped with powerful features such as analysis capabilities that utilize machine learning. In this article, we will explain in detail the features of GA4, how to set it up, and points to be aware of. Please refer to this information to enhance the accuracy of your data analysis and support your marketing activities. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

SEO (Search Engine Optimization) measures refer to the improvement of a website to ensure that content is correctly evaluated by search engines while providing valuable information to search users. As the capabilities of search engines continue to increase, superficial techniques are becoming less effective. What should we focus on in SEO measures today? In this article, we will explain the strategies and concepts that are important for SEO measures, and introduce tools to streamline daily SEO tasks. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

One of the essential web marketing strategies that cannot be overlooked is the creation of landing pages (LPs). By correctly creating and managing LPs, you can expect an improvement in conversion rates. This article explains the basics of LPs, their advantages and disadvantages, and the steps for creation, aimed at beginners. If you are wondering, "Does my company need an LP?" please use this as a reference. *You can view detailed content of the column through the related links. For more information, feel free to contact us.*

Genie is focused on providing a cost-effective marketing platform. As part of its mission, it aims to support customers and contribute to society so that everyone can succeed in marketing. In this article, we will explain the features and reputation of the products offered by Genie, such as MA and SFA, along with comparisons to commonly referenced tools. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

The new generation of young people known as Generation Z (born between 1996 and 2012), who have had the internet close at hand since birth, are starting to enter the workforce. Considering that "Generation Z" will become established in companies and take on future responsibilities, it is becoming essential for the survival of businesses to focus on "developing, retaining, and creating environments where Generation Z can thrive." Since the "backgrounds they were born and raised in" and "values regarding work" differ between generations, the "development of Generation Z" is a challenge for many companies, not just in sales positions. In this issue, we will explain the realities of the working styles that Generation Z seeks, based on a survey conducted by Softbrain Corporation, the vendor of CRM/SFA "e-Sales Manager," in February 2024 regarding "the job changes of Generation Z in sales and DX." We will unravel the characteristics of Generation Z, who place importance on "time performance" and "efficiency." Please refer to this as a guide for creating an environment where the "Generation Z," who will bear the future of companies, can be retained, developed, and thrive. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

On April 23, 2024, Shikigaku Co., Ltd. and Softbrain Co., Ltd. jointly held an online seminar titled "Strengthening Organizational Sales Power through Sales DX × Ultimate Management Techniques - What Sales Managers Should Do and What They Should Stop Doing on the Ground." There are various sales DX methods and management theories in the world. As a result, we often hear from those managing on the ground that there is too much information, making it difficult to determine what to adopt. Both companies, "Softbrain," which has supported sales DX for over 5,500 companies, and "Shikigaku," which has solved organizational management issues for over 4,000 companies, focused on the theme of "Sales DX × Management" to explain, with examples, what on-site managers should truly do and what they should stop doing to realize sales DX. *For more details, please refer to the related links. Feel free to contact us for more information.*

Branding is a strategy to enhance the value of a company or its products and services, and to differentiate them from competitors. Through branding, companies aim not only to increase brand awareness but also to strengthen their sales and marketing efforts. In this article, we will clearly explain the meaning and purpose of branding, as well as specific methods. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

One of the essential concepts for understanding customers and achieving business success is "needs." In this article, we will explain in detail the meanings and differences between needs and wants, as well as how to utilize customer needs in sales and marketing. We also introduce suitable approaches for each classification of prospective customers, so please use this as a reference. *For more detailed content of the column, you can view it through the related links. If you have any questions, please feel free to contact us.*

In sales and marketing, "customers" refer to individuals or companies that already have transactions with our company. This article will introduce the definition and classification of customers, as well as effective measures. Let's also look at the differences between similar terms such as "business partners" and "clients." *For more detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.*

In today's world, where the internet is widespread, web marketing has become an essential activity regardless of the industry. Among these, "viral marketing" is a particularly cost-effective method for expanding brand recognition. It can disseminate information overwhelmingly faster and more broadly than traditional advertising, which is why many well-known companies have adopted it. In this article, we will introduce the basics of viral marketing, its benefits, and examples of successful companies. We will also explain the meaning of terms that use the word "viral," so if you are considering using web media to grow your business, please refer to this information. *For detailed content of the column, you can view it through the related links. For more information, feel free to contact us.*

Drill down refers to a method of analyzing by delving from an overview level to a detailed level, which allows for a more accurate understanding of the overall picture and makes it easier to identify issues. The drill down feature is generally included in BI tools, and by integrating with CRM/SFA, it enables the maximization of sales performance and optimization of resources. This article explains the characteristics and importance of drill down, as well as how to utilize it in business. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

To achieve results with limited management resources, it is important to calculate the return on investment. This time, we will introduce the method for calculating return on investment. By reading this article, you will be able to appropriately allocate management resources, so please refer to it. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

Negotiation refers to the tactics used when the interests of the parties do not align, employing means such as discussions to reach an agreement. This article explains the meaning of negotiation, its differences from bargaining, and key points to enhance negotiation skills in business. Use this article as a reference to improve your negotiation skills and excel in discussions with customers and business partners. *For detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.*

To increase sales in business, it is necessary to differentiate from "competitors" that are in a competitive relationship within the same market and encourage customers to choose your company's products and services. However, if the understanding of competitors or the direction of differentiation is incorrect, it may not lead to improved sales results. In this article, we will explain in detail the methods for analyzing competitors and the key points of differentiation. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

Notion is a cloud service that has rapidly gained attention since the 2020s. This article is aimed at users who are encountering Notion for the first time, explaining the service's content, features, representative characteristics, and how to use it. To understand Notion and use it smoothly, please read on. *For detailed content of the column, you can view it through the related links. For more information, feel free to contact us.*

In today's world, where remote work and online business meetings have become widespread, many companies are adopting "inside sales." By implementing inside sales, which approaches customers with a high likelihood of closing deals to improve sales efficiency, companies can achieve even greater results. In this article, we will explain the sales style known as "inside sales," including its objectives, differences from existing sales and telemarketing, and key points for implementation. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

Currently, "purpose" is gaining attention as an important keyword in business operations. "Purpose-driven management" is a representative term. By understanding the meaning of purpose and applying it to business operations, you can gain support from employees, customers, and society. This can lead to increased sales and contribute to stable management. In this article, we will touch on the meaning of purpose and the reasons it is required in business operations, followed by an explanation of the benefits of purpose and the steps to implement it. Please read the article and connect it to enhancing your company's trust and performance. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

The new normal era brought about by the novel coronavirus has significantly changed our lives and ways of working. As consumer behavior and lifestyles have changed due to the new normal, companies are required to respond in various ways. Even now, as the new normal has become widespread, further efforts for change are necessary. In this article, we will explain the changes in business, work styles, and lifestyles due to the new normal, as well as the measures necessary for companies to grow in the new normal era. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

The "new normal" refers to the significant changes that have occurred in society becoming commonplace and established without us realizing it. The major changes in business and work styles brought about by the new normal due to the COVID-19 pandemic are already becoming normalized, but there are still many challenges, and companies are required to implement measures to address these issues. This article will explain the changes that have occurred in the new normal and the measures that companies want to further strengthen as the new normal becomes more widespread. *For more detailed information, please refer to the related links. Feel free to contact us for more details.

A web conference is one of the remote meeting systems suitable for communication with employees who are far away. Unlike video conferencing, it does not require expensive dedicated equipment, and as long as there is an internet connection, anyone can participate in the meeting. It can be said to be essential for responding to work style reforms and digital transformation (DX). In this article, we will explain web (remote) conferences in an easy-to-understand manner. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

To lead sales activities to success, it is important to aim for skill improvement, create a skill map sheet, and practice it daily. In this article, we will introduce how to create a skill map sheet. By reading this article, you will be able to develop talent while using the skill map sheet as a reference, so please take a look. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

The financial industry, which is the foundation of the Japanese economy and plays a leading role in driving the economy, is also experiencing the wave of digital transformation (DX). However, it can be said that the industry as a whole has not yet been able to fully leverage the effects of DX. This article will explain the current state of DX and the challenges ahead for financial companies. Let's imagine the impending "cliff of 2025" as a reality. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

BDR refers to one of the inside sales methods aimed at new business development for large companies, primarily focusing on outbound efforts. This article explains the basic knowledge of BDR, its differences from SDR, and specific approaches. Please also refer to the essential enterprise strategies for BDR's success and recommended tools. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

Nudge theory is a concept that encourages specific behaviors by subtly guiding people's everyday choices and decision-making. This theory is useful for understanding consumer behavior and formulating business strategies. In this article, we will introduce the basics of nudge theory, its applications, and various case studies that expand the possibilities for companies and organizations to create new value. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

In recent years, the term "reskilling" has been gaining attention. In Japanese, it is referred to as "learning anew," and it aims to enhance the abilities of each employee, supporting future business expansion. In an era of rapid change, it can be considered an essential method for companies operating in such environments. So, what are the benefits of using reskilling? Let's take a closer look at how to implement reskilling in this article. *For more detailed content of the column, please refer to the related links. For further inquiries, feel free to contact us.*

DX (Digital Transformation) is a keyword that is currently attracting attention. While DX can be utilized in sales departments, achieving DX is not simply a matter of digitizing operations; it also requires business reform. In this article, we will explain information related to sales DX. Let's explore the differences between DX and digitization, as well as the necessity of DX and how it can be realized. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

Those in responsible positions are often required to formulate sales strategies. However, demonstrating the basis for the targeted "sales" and "profits" and convincing the management team can be quite challenging. Many may be struggling to find a good method. When formulating sales strategies, examples from successful companies can be very helpful. In this article, we will present 12 examples and explain key points that can lead to the expansion of your own business. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

In recent years, many industries and companies have been promoting "DX (Digital Transformation)" utilizing IT and digital technologies. However, the real estate industry is still struggling to break free from traditional business practices and is lagging behind. It is said that the delay in adopting DX may lead to a situation where companies cannot establish their competitiveness and advantages in the future. This article focuses on the real estate industry, which is slow to adopt DX, and discusses the challenges it faces, the necessity and benefits of implementing DX, and the importance of DX based on successful case studies from companies. *For more detailed content of the column, please refer to the related links. Feel free to contact us for more information.*

Both private companies and government agencies are beginning to adopt a three-day weekend system. From the employer's perspective, this can reduce utility costs, while for employees, it allows for a more fulfilling personal life. However, there are many challenges to implementing this system. It is clear that in order to complete what has been done in five working days within four days, a review of business processes is essential. Let’s check the To-Do list for maintaining traditional productivity and conducting efficient business activities after the introduction of the three-day weekend system. *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.*

PDCA is a method often adopted in sales departments where results based on numerical targets are required. In this article, we will explain the characteristics of PDCA for individuals and PDCA as it operates within an organization. We will also introduce "checkpoints that sales managers should be aware of to avoid failure." *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

The growth and success of a business require an appropriate "business strategy." However, when it comes to formulating a business strategy, it can be more difficult and unclear than one might imagine. In this article, we will clearly explain the meaning and role of business strategy, as well as frameworks that can be helpful during the planning process, providing specific methods. A business strategy refers to the plan established by a company to achieve its business objectives and goals. Here, we will explain its detailed meaning and how it differs from management strategy. *For more detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.*

Are you aware that in today's era, simply being able to "sell" does not necessarily make someone an excellent salesperson? Successful salespeople possess seven common elements that are relevant across all eras, as well as additional qualities that are particularly necessary in today's environment. In this article, we will explain the seven essential commonalities required for effective salespeople, along with the sales skills needed for the future. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*