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ソフトブレーン 東京本社

addressTokyo/Chuo-ku/11th Floor, Nomura Real Estate Ginza Building, 6-18-2 Ginza
phone03-6779-9800
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last updated:Oct 10, 2025
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Examples of Building a Selling System Examples of Building a Selling System
CRM/SFA Implementation Case Studies CRM/SFA Implementation Case Studies
Know-how useful for sales Know-how useful for sales
esm(eセールスマネージャー)シリーズ esm(eセールスマネージャー)シリーズ
CRM/SFA

CRM/SFA Implementation Case Studies

We would like to introduce a case study on the implementation of CRM/SFA conducted by our company.

Is DX progressing? A case study of DX in a medical device manufacturer: 'Medikit'

Introducing a case study that successfully accelerated the PDCA cycle.

We would like to introduce a case study of Medikit Co., Ltd., which conducts daily sales activities with over 120 sales staff for more than 10,000 medical facilities, including hospitals and dialysis centers across the country, implementing the CRM/SFA 'e-Sales Manager.' The company faced a problem where sales information such as "who to meet" and "when to meet this person" was not being passed on during the handover of sales staff. After the introduction of our product, sales staff were able to plan their activities through self-management, and daily reports that were previously submitted on paper could now be checked by managers in real-time, allowing for improvement instructions to be issued. [Case Overview] ■Challenges - Difficulty in sharing and handing over information for over 10,000 clients ■Results - Since schedules of superiors, subordinates, and colleagues can also be understood, consultations on negotiation results can be conducted quickly, and priorities can be clarified for efficient actions even while out of the office. *For more details, please refer to the PDF document or feel free to contact us.

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[DX Case Study of Parts Manufacturer] Sagami Chemical Metal Co., Ltd.

Introducing a case where visualizing the reasons for poor sales led to an increase in orders.

We would like to introduce a case study of the implementation of the CRM/SFA "e-Sales Manager" at Sagami Chemical Metals Co., Ltd. The company had been able to plan for achieving their goals, but the efforts of the sales team were not translating into sales, and they were unable to analyze the reasons for the lack of sales. After the introduction of our product, the "causes of poor sales" were visualized from the accumulated and shared project and customer information, as well as analysis data. This led to an increase in orders through the implementation of effective improvement measures, which in turn boosted the motivation of the sales representatives. [Case Overview] ■Challenges - Management and reporting using Excel resulted in about half a day's worth of document preparation before sales meetings, leading to meetings that did not contribute to productivity improvement or results reporting. ■Results - By centralizing and sharing project progress, customer information, and issues in real-time within the organization, other departments were also able to access information in real-time. - The elimination of document preparation before meetings resolved operational losses and improved productivity. *For more details, please refer to the PDF document or feel free to contact us.

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DX Without Fail: A Collection of DX Case Studies for Improving Operational Efficiency in Manufacturing

Accelerating the PDCA cycle! Introducing various CRM/SFA implementation examples.

This document introduces case studies of companies that have implemented the CRM/SFA 'e-Sales Manager' provided by Softbrain Corporation. It includes various case studies demonstrating how global sales and development activities have been streamlined, information centralized, and improvements in deal closure rates and customer satisfaction achieved. Leveraging the implementation results from various companies, regardless of their size or industry, we possess the know-how to cater to any business. We encourage you to read on. [Contents (Excerpt)] <Case Studies> ■ Sagami Chemical Metal Co., Ltd. ■ Medikit Co., Ltd. ■ Nippon Noyaku Co., Ltd. ■ Nippon Powder Pharmaceuticals Co., Ltd. *For more details, please refer to the PDF document or feel free to contact us.

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Organizational Reform through DX: Key Points for Building an Organization

Improve the efficiency and accuracy of sales activities! Utilize technology such as CRM/SFA implementation and data analysis.

This document introduces techniques for utilizing CRM/SFA that can help strengthen organizational capabilities. It explains the key points required for sales organizations in an era of intensified competition, along with specific strategies to achieve them. Additionally, it includes a product introduction and implementation results of our CRM/SFA tool "e-Sales Manager," making it a useful reference when considering implementation. 【Contents (partial)】 ■ Preparations necessary for building a sales organization ■ Key points for creating an effective sales organization ■ The importance of training sales representatives to succeed in a competitive environment ■ Feature: Techniques for utilizing CRM/SFA that help strengthen organizational capabilities ■ How to choose DX solutions that become established in companies *For more details, please refer to the PDF document or feel free to contact us.

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Shall we start DX? Activating internal communication and information sharing.

Achieving improvements in sales, profits, and productivity! Directly linked to increased sales and profits through customer acquisition and improved repeat rates.

This document introduces CRM/SFA utilization techniques that are helpful for achieving goals. It summarizes which is more suitable for business between "CRM/SFA" and "chat tools," and explains the differences in functionality and specific usage scenarios. Additionally, it includes an introduction to our CRM/SFA tool "e-Sales Manager" and its implementation results, making it a useful reference when considering implementation. 【Contents (partial)】 ■ What are CRM/SFA and chat tools? ■ Differentiation by function and purpose ■ Differentiation by usage scenario ■ Which is more suitable for improving sales, profits, and productivity? ■ Special feature: CRM/SFA utilization techniques helpful for achieving goals ■ Key points for selecting CRM/SFA that contributes to performance improvement *For more details, please refer to the PDF document or feel free to contact us.

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What are the reasons for the slow progress of DX in Japanese companies? 【*Free basic knowledge gift】

If you don't know, you'll miss out: an explanation of the reality of slow DX progress and the benefits of incorporating DX into sales activities. You'll gain insights into cost-effective and time-efficient sales activities!

This document introduces the current state of stalled DX (Digital Transformation) and its necessity. It explains the realities behind why DX is not progressing in Japanese companies and the reasons for incorporating DX into sales activities. 【Contents】 ◆ The realities and challenges of stalled DX (Survey on the progress of DX) ◆ The necessity and benefits of sales DX (Benefits of eliminating a person-dependent sales structure) ◆ Appropriate introduction of SFA/CRM (Selection of tools necessary for promoting DX) *Free gift: "Basic Knowledge" on the reasons for stalled DX! For more details, please download the PDF and take a look.

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DX That Won't Fail: What IT Tools Truly Lead to Results?

Improving customer satisfaction! Appropriate differentiation of CRM/SFA and groupware based on their purposes.

In this document, we introduce CRM/SFA utilization techniques that help achieve goals. We explain "IT tools that truly lead to results" and "how to differentiate their use," featuring practical examples of tool utilization. Additionally, we include a product introduction and implementation results of our CRM/SFA tool "e-Sales Manager," making it a useful resource for those considering implementation. 【Contents (partial)】 ■ What are CRM/SFA and groupware? ■ Differentiation by function and purpose ■ Differentiation by usage scenarios ■ Feature: CRM/SFA utilization techniques that help achieve goals ■ Key points for selecting CRM/SFA that becomes established in companies *For more details, please refer to the PDF document or feel free to contact us.

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[Basic Knowledge Material] ChatGPT as an AI Partner

Tools and techniques to maximize sales results! A service that can generate responses.

In this document, we provide a clear introduction to ChatGPT, categorized by its uses, scenarios, and benefits. We include the general perception of AI, practical considerations, and points to note when using it for sales, along with practical examples of sales applications. We also provide a detailed explanation of the customer management and sales support system "e-Sales Manager." We encourage you to read it. [Contents (partial)] ■ What is Softbrain? ■ What is ChatGPT? ■ Is ChatGPT useful in sales activities? ■ General perceptions of AI and practical considerations ■ Principles of using ChatGPT for sales *For more details, please download the PDF or feel free to contact us.

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[Basic Knowledge Material] Comparison and Explanation of CRM/SFA Products

Easy information sharing within the company! We will also introduce our provided CRM/SFA e-Sales Manager.

This document introduces a dedicated system for supporting salespeople and managing customers. It provides a detailed explanation of the criteria for selecting products, including features, usability, and support. It also includes product classification charts that are helpful for selection, making it an easy reference when considering implementation. [Contents] ■ What is CRM/SFA? ■ What to do before selecting a product ■ Explanation of product classifications ■ About our CRM/SFA e-Sales Manager *For more details, please refer to the PDF document or feel free to contact us.

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Free Gift of Basic Knowledge: Understanding CRM Usage with Examples and Diagrams!

Explaining the basics of CRM (Customer Relationship Management) that helps achieve goals! Introducing features, implementation benefits, and case studies. *Free resource on foundational knowledge available!

This document provides information on how to manage relationships with customers and the appropriate use of CRM according to different scenarios. It explains the basics of CRM and specific ways to utilize it, along with case studies. It also discusses key points for selecting a CRM that contributes to performance improvement, including our "e-Sales Manager." [Contents (Excerpt)] ■ What is a CRM (Customer Relationship Management) tool? ■ The necessity and mechanism of CRM ■ Main functions of CRM and benefits of implementation ■ Effective use of CRM according to customer situations *Basic knowledge is available for free. For more details, please download the PDF and take a look. Feel free to contact us.

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Understanding through Examples and Diagrams! Sales Support System Utilization Guide [*Free Gift*]

Free gift of essential knowledge about SFA that you can't ask about now! Explanation of implementation benefits and usage examples. What are the key points for selecting SFA that will be established in companies?

This document provides a basic explanation of SFA, a sales support system, along with specific utilization methods and case studies. It explains the necessity and mechanism of SFA, which is an essential tool for sales strategy, as well as its main features and implementation benefits. [Contents] ■ What is SFA (Sales Support System)? ■ The necessity and mechanism of SFA ■ Main features and implementation benefits of SFA ■ Techniques for utilizing SFA to streamline sales activities and case studies ■ Key points for selecting SFA that becomes established in companies Additionally, it includes many techniques and case studies such as "planning appropriate improvement measures through timely information sharing." We encourage you to read it. *Currently available for free. Please download the PDF to view it. Feel free to contact us for more details.

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Key Success Factors (KSF) that are crucial for achieving KGI and KPI

Explaining key indicators in business strategy! Also includes tips on utilizing CRM/SFA to manage key indicators effectively.

This document focuses on the Key Success Factors (KSF) necessary for achieving Key Goal Indicators (KGI) and Key Performance Indicators (KPI), providing explanations of their definitions, relationships, and appropriate setting methods, as well as how to utilize CRM/SFA tools to aid in setting these indicators. It explains successful cases of appropriate KSF settings and points for selecting CRM/SFA that contribute to performance improvement. Additionally, it includes features and implementation results of our product "e-Sales Manager Remix." [Contents] ■ Definitions and relationships of KGI/KPI and KSF ■ Setting KSF/KPI necessary for achieving KGI ■ Successful cases with appropriate KSF settings ■ [Special Feature] How to utilize CRM/SFA for managing important indicators ■ Points for selecting CRM/SFA that contribute to performance improvement *For more details, please refer to the PDF document or feel free to contact us.

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Eliminate "waste" in manufacturing! Free case studies on business efficiency DX!

Improving the efficiency of maintenance operations. Contributing to increased sales with domestic CRM/SFA tools [*Free white paper introducing case studies available now*].

The "e-Sales Manager Remix Service Edition" is a tool that allows for centralized management of information necessary for maintenance operations, such as customer information and equipment details. The system is easy to input, and data is automatically reflected across various functions, making it efficient. Information can be searched and reported immediately from a smartphone, enabling real-time information sharing and strengthening collaboration between service engineers and locations. 【We solve the following issues】 ■ Inability to thoroughly exchange or update delivered equipment, negatively impacting performance ■ Incomplete tasks while out in the field, requiring a return to the office ■ Uncertainty about whom to consult for maintenance records of delivered equipment * We are currently offering a free "Product Introduction Document" and a detailed "White Paper" with case studies. You can view them immediately from "PDF Download." * Demos are also available. Please feel free to contact us for more details.

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A tool that can centrally manage maintenance information that tends to be dispersed.

Eliminate "waste" in manufacturing! Free white paper introducing case studies on business efficiency through DX.

Softbrain's "e-Sales Manager Remix Service Edition" is a tool that allows for centralized management of information necessary for maintenance operations, such as customer information and equipment details. It contributes to improving operational efficiency and maximizing revenue (LTV). 【We solve the following issues】 ■ Inability to thoroughly replace or update delivered equipment, negatively impacting performance ■ Incomplete tasks while out of the office, necessitating a return to the office ■ Uncertainty about whom to consult for maintenance records of delivered equipment Currently, we are offering a white paper that details case studies of equipment manufacturers facing the above challenges, along with the features and benefits of this tool. *You can view detailed information immediately by clicking the download button. Free demos are available. Please feel free to contact us if you are interested.

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