Solving the issue of 'having materials but not increasing leads.' We will design technical documents used for comparison and approval to have a structure that encourages downloads.
In the B2B manufacturing industry, a significant oversight occurs with the group that "is not inquiring right now but is gathering information." This group is searching for materials for comparison, internal sharing, and approval processes. However, many companies have materials that are merely an extension of product catalogs, lacking the decision-making criteria (selection conditions, application scope, rationale, implementation process) that users want. As a result, materials are not downloaded, or even if they are, they do not lead to business negotiations. Our service does not end with mere "downloads" of materials; instead, we design a combination of "materials that advance the comparison process" and "pathways that lead to business negotiations after downloading," achieving both lead acquisition and project development. ▼ For concerns like these: - Downloads are not increasing despite having materials available. - There are downloads, but they do not lead to inquiries or negotiations. - The download form is cumbersome, leading to many drop-offs. - Technical materials are "for internal use" and do not resonate with comparison needs. - Sales cannot follow up, causing valuable downloads to go to waste. *Please share the current URL and list of materials (if available). We will identify the reasons for low downloads and suggest winning themes.
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basic information
■Provided Content (Details) Document Theme Design (Creating Reasons for Download) - By Issue: Defect Rate, Cost, Delivery Time, Inspection, Labor Reduction, Quality Assurance, etc. - By Comparison Axis: Selection Criteria, How to Choose Without Failure, Implementation Checklist - By Approval: Implementation Effects, Risks, Implementation Flow, Necessary Conditions Designing the "Format" of the Document (Transforming Technical Documents into Decision-Making Documents) - What Can Be Done (Conclusion) - Scope and Conditions (Assumptions) - What Cannot Be Done (Exceptions) - Basis (System, Process, Numbers, Standards) - Comparison Perspectives (Selection Criteria) - Flow to Implementation (Useful for Internal Explanations) Designing the Download Path - Entrance Page Copy, Value Proposition for Download, Guidance from Related Pages Optimizing the Download Form - Minimizing Required Fields, Multiple Choice, Designing "Sales-Effective Items" such as Department/Use/Consideration Timing Automated Response and Follow-Up Design - Alleviating Concerns with Automated Responses and Suggesting Next Steps - Follow-Up Email (Stages) Design: Document → Case Studies → Permission for Consultation → Quotation
Price information
300,000 to 900,000 yen (depending on the number of materials and design scope) - 1 material (theme + structure + download lead/form): 300,000 to 450,000 yen - 3 materials (theme design + horizontal expansion template included): 450,000 to 900,000 yen * "Estimate required" notation is also acceptable * Material production (design/writing/visualization) can be done separately or concurrently
Delivery Time
※Minimum 10 business days / Standard 2 to 4 weeks (depending on the number of materials)
Applications/Examples of results
■Deliverables - DL material theme proposals (prioritized: order of what to create first) - Material structure proposals (from 1-2 pages of decision-making materials to technical details) - DL page structure and copy proposals (page design to increase download rates) - DL form design (mandatory/optional, choices, input examples) - Auto-reply email proposal + follow-up lead flow proposal (next action design) ■Approach - Pre-sharing: URL/product/material list (if available)/frequently asked questions and reasons for lost opportunities - Analysis: Identify causes for low downloads (theme, value proposition, form, flow) - Design: Develop theme, material structure, DL flow, form, and auto-reply - Reporting meeting: Confirm priorities and production scope (first confirm results with one piece → horizontal expansion) ■Purpose - Lead acquisition through material downloads (preventing missed opportunities) - Advancement of comparison and internal approval processes (turning into decision-making materials) - Improvement of lead quality (gathering information on usage/timing of consideration) - Conversion of downloads into business negotiations (auto-reply and follow-up flow) ■Examples of Achievements (company name not required format) - Precision machining × 80 employees × low downloads → refreshed selection criteria materials increased downloads - Industrial equipment × 200 employees × downloads stalled → improved consultation rate with case studies/FAQ flow - Chemical materials × 500 employees × form drop-off → improved completion rate by optimizing mandatory fields
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