6/10 Webinar "Explaining the Cost Effectiveness of Paper Flyers and Direct Mail"

A time when the results of paper flyers and direct mail can be "explained." Visualize responses with QR codes and quantify the effects by area and medium.

■ "Become a company that can 'explain' the cost-effectiveness of paper flyers and DM - Planning, pathways, measurement, and improvement that don't just end with 'distribution' of paper initiatives -" ―― Break free from the paper initiatives where "it's unclear what worked." Visualize responses with QR codes and pathway design, and quantitatively grasp cost-effectiveness. Practical know-how to shift from intuition-based to data-driven approaches explained with concrete examples. ■ Date and Time: June 10 (Wednesday) 13:30 - 16:30 ■ Zoom broadcast (with recorded archive for missed sessions) 【Knowledge Gained from the Seminar】 　・ Structural reasons why paper flyers and DMs are difficult to improve 　・ Basic design for visualizing responses using QR codes 　・ Concepts of "readable QR codes" and "pathways that lead to action" 　・ Different metrics and improvement points to focus on for flyers and DMs 　・ Practical framework for reflection and improvement after distribution 【Target Audience for the Seminar】 　・ Individuals from companies implementing promotional measures such as paper flyers, DMs, posting, and fax DMs 　・ Sales/marketing personnel and those from advertising agencies, printing companies, and promotional support companies who want to better understand the cost-effectiveness of promotional measures and enhance their customer proposal capabilities 　・ Those who want to have evidence that leads to improvements for the next time, not just rely on "intuition and experience"

Distance learning/E-learningManagement SeminarBusiness Skills Seminar