Although there are specs, it doesn't work. We will improve it into copy that leads to inquiries using "psychological triggers" effective in the BtoB manufacturing industry.
The web for BtoB manufacturing often fails to prompt "action" even when the information is correct. The reason is that there is no necessary psychological support designed to address the anxieties (failure, approval processes, responsibility, internal coordination) that users face during comparison and consideration. Our service will improve your copy to ensure that "readers can take the next step," based on your products, customers, and sales processes, from the perspective of behavioral economics and marketing psychology. This is not just a simple rephrasing of text; it includes the design of headlines, order, rationale, and CTAs, transforming it into a format that generates inquiries.
■ Service Contents (3 points)
1. Identify issues with the current copy (anxiety factors, points of misunderstanding, lack of decisive factors)
2. Design psychological triggers (phrasing and order that advance comparison and consideration)
3. Improve CTAs (design to elicit consultation permissions and next actions)
Deliverables: Improved copy proposals (headlines, body text, CTAs) + list of applicable triggers + horizontal expansion rules
Scope/Assumptions: Initially focusing on the main 1-3 pages (top, product, document download, etc.) with potential for expansion.
*Please share the target URL. We will quickly assess "what to change and how to prompt action" and provide our suggestions.
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