Outstanding promotional effects! What are buzzworthy novelties? An explanation of the benefits and key points.
This article explains the effects and key points of novelty items that go viral, as well as strategic methods to make them buzz based on different target audiences.
The effects gained from buzzworthy novelties are as follows: Effect 1: Increased recognition among many people "Buzz" refers to a state where something becomes a topic of conversation on social media and the internet, attracting attention from many people. If the novelty created goes viral on social media or the internet, it will garner attention and become a topic of discussion, making it a very effective means to increase recognition. Effect 2: Improvement of corporate image Companies that can create buzzworthy items tend to give the impression of having "good taste" or "foresight," which helps to establish them as attractive businesses. Since the demographics of social media users vary, it is important to strategically differentiate based on the target age group. For example, X (formerly Twitter) is popular among those in their 20s, while Instagram has a significant user base in their teens to 30s. Companies should align their goals regarding which age group they want to appeal to and act strategically to enhance their corporate image. Effect 3: Significant increase in sales is expected As corporate recognition rises, people may become interested in the products being offered by the company. If many people show interest, it creates more business opportunities, leading to increased sales.
- Company：コシオカ産業 本社工場
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