コシオカ産業 List of Products and Services

Visitor benefits refer to gifts or souvenirs distributed to attendees at events, exhibitions, or store campaigns. They are not just simple souvenirs; they are important tools prepared to strengthen the motivation for attendance, increase customer attraction, and expand recognition of companies or brands. The main scenes where visitor benefits are utilized are as follows: Scene 1: Exhibitions and Business Meetings By distributing original goods featuring the company logo or brand name, the ability to attract visitors increases, which can also lead to opportunities for business discussions. Scene 2: Store Campaigns By creating mechanisms that encourage attendees to think "I want to come again" or "I want to recommend this to someone," it can lead to acquiring repeat customers and generating word-of-mouth effects. Scene 3: School Information Sessions and Recruitment Events Distributing original goods that leave a lasting impression on participants can help differentiate the event from others. Scene 4: Sports Events and Concerts The ability to naturally expand recognition of the event and enhance its appeal is also a significant attraction. Scene 5: Housing Exhibitions Visitor benefits are utilized as an effective means to enhance customer attraction and create connections with participants.

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Each printing method has its own characteristics, with differences in compatibility with materials, the designs that can be expressed, and the quantities that can be accommodated. Main printing methods commonly used for novelties: 1. Silk Screen Printing This method offers high cost performance and is suitable for large-scale printing, making it commonly used for tote bags, drawstring bags, non-woven bags, T-shirts, and more. 2. Full-Color Printing This printing method can reproduce colorful designs, including photographs and gradients, exactly as they are. 3. Foil Stamping A processing method that transfers foil, such as gold, silver, or hologram, onto the material using heat and pressure. 4. UV Printing A printing method that instantly cures ink with ultraviolet light, allowing for direct printing on three-dimensional objects with uneven surfaces or curves. 5. Pad Printing A printing method that uses a soft silicone pad to transfer ink.

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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging this experience, we now integrate everything from market research for "delightful products" starting with concept creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. We have also embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, establishing their significance, and contributing to society. We are focusing on design development and advancing our own product commercialization, which has also been well received by companies in the entertainment industry and others.

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Restarting the first phase! We will deliver FACE MASKs. Designed in collaboration with designers and manufacturing professionals, the "texture" and "feel" of the fabric, color choices that evoke the cozy Nordic style of "Hygge," a shape that minimizes ear discomfort while also featuring a design that looks cool from the side, and packaging that is mindful of "SDGs" and "ethical" considerations, allowing for storage when going out. We have meticulously focused on every detail to bring this to completion. Since the packaging can also be reused, it seems perfect for companies that are tackling future challenges.

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Reboot, Part 2! We are pleased to introduce the renewed "A4 Tote Bag"! With the introduction of paid plastic bags, living with eco-bags has become the norm. Many people seem to differentiate their bags based on usage, such as for large capacity weekend shopping, trips to the convenience store, or just for a short walk. The product we are introducing this time is a cotton A4 tote bag that is often used at school open campuses. It can also be used for one-mile trips. The main point of renewal is in the handle area. To ensure it can hold heavy items securely, we have made the width and thickness thicker and considered the size for easy shoulder carrying. With a little attention to detail, it has become a bag that is less likely to cause shoulder pain and is easy to carry. Additionally, the color variations have increased, with carefully selected colors that pair well together.

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"Anniversary commemorative gifts" are distributed to business partners and employees to celebrate the establishment of a company or significant milestones. These "anniversary commemorative gifts," which are engraved or printed with phrases such as the company name and "Xth anniversary," are not only memorable but also attract attention for their usefulness in promotional activities and internal branding. In this article, we will provide a detailed explanation of the appeal of "anniversary commemorative gifts"! We will also introduce popular novelties and points to consider when giving "anniversary commemorative gifts." ↓ For more details, please visit the URL below.

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This article provides a detailed explanation of the benefits of distributing novelties at exhibitions and doujin events, as well as the main purposes of giving out novelties! Additionally, we will introduce popular items that are likely to be well-received by recipients. If you are someone who wants to distribute novelties at future exhibitions but doesn't know what products to choose, or if you are thinking, "I want to create more effective novelties that won't lose to competitors!" this is a must-read! ↓ You can continue reading at the following URL.

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Due to the impact of the spread of the novel coronavirus, lifestyles have changed significantly. Now that people are actively wearing masks and thoroughly disinfecting, the products distributed as novelties have also changed. In this article, we will provide a detailed explanation of the circumstances surrounding novelties that have changed due to the influence of the novel coronavirus! We will also introduce novelty products that are especially appreciated in the current with-corona era. ↓You can read more at the following URL.

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Many companies are putting effort into promotional items distributed at exhibitions, events, and sales visits, as these not only have sales promotion effects but also contribute to enhancing the company's image. However, if the recipients do not appreciate the promotional items, their effectiveness is halved. To achieve effects such as sales promotion and image enhancement, choosing the right products and designs is crucial. In this article, we will introduce promotional goods that are likely to be well-received during the autumn and winter seasons! This is a must-read for those struggling with selecting promotional items! ↓ You can read more at the following URL.

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In recent years, novelty goods that are particularly well-received include items related to smartphones and computers. With the increasing prevalence of smartphones and computers, novelty goods related to gadgets, such as mobile batteries and USBs, are gaining popularity. In this article, we will introduce gadget-related goods that are likely to be appreciated as novelties! We will showcase popular items distributed by various companies at exhibitions and events, as well as unique gadget-related goods that can help differentiate from competitors. ↓ You can continue reading at the following URL.

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Due to the impact of the spread of the novel coronavirus, lifestyles have changed significantly, leading to an increased demand for "masks"! In response to this shift in times, more companies are distributing masks as promotional items at exhibitions and events. In this article, we will provide a detailed explanation on how to choose the promotional item "mask," which is currently well-received in the with-corona era! If you are considering creating promotional items, please use this as a reference. ↓ You can read more at the following URL.

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With the increasing awareness of sustainable initiatives aligned with the SDGs, corporate CSR and promotional activities are also changing, and the selection of novelty goods is evolving. Recently, "eco bags" have gained attention as popular novelty items! Due to the rise in demand following the introduction of paid plastic bags, many companies are distributing eco bags as promotional items. In this article, we will explain the appeal of eco bags and the points to consider when producing them! ↓ You can read more at the URL below.

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This article provides a detailed explanation of novelty items that are likely to please a wide audience, focusing on the trending topic of "stationery"! We will introduce the benefits of distributing stationery (writing supplies) as novelties, as well as some unique stationery options that can help differentiate your company from others. If you are considering using stationery as a novelty item, or if you are struggling with choosing novelty products, please use this as a reference! ↓ You can continue reading at the URL below.

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"My bottle" and "my tumbler" are popular novelty items that can be used year-round, regardless of the season. Additionally, in recent years, there has been a global effort to reduce plastic, making them noteworthy from an eco-friendly perspective as well. This article focuses on the highly regarded novelty items "my bottle" and "my tumbler"! We will also introduce particularly popular products and industries or sectors that are well-suited for distributing bottles and tumblers as novelties.

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"Online orders have increased, leading to a decrease in the number of customers visiting the store and a drop in sales..." "Due to the impact of COVID-19, the number of customers visiting has decreased, and sales are also on a downward trend..." This article introduces effective promotional tools for stores aimed at business owners and store managers facing such concerns. It is a must-read for those considering the introduction of new promotional tools or looking to reassess traditional promotional methods. [Contents] 1. Store (in-store) × Promotion! Now is the time to value customer interaction during the pandemic. 2. What is in-store promotion? 3. Main in-store promotional tools. 4. First, it is important to clarify whether the goal is "attracting customers" or "sales"! 5. If you want to increase customer visits and sales, let's reconsider your promotional methods! *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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This article introduces "promotional novelty goods" that various companies are focusing on, as they can yield promotional and customer attraction effects. It explains the benefits of distribution and the points to be careful about when creating them. This is a must-read for those who are considering distributing novelties, as well as for those who want to challenge new marketing methods or create more effective novelties. 【Contents】 ■1. The secret to the popularity of novelty goods ■2. What is the origin of novelties? ■3. Benefits of distributing novelties ■4. Scenes for distributing novelties ■5. Five points to be careful about when creating promotional novelties ■6. Leave your promotional novelty production to "Koshioka Industries"! *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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If you are distributing promotional items or giveaways to increase recognition and promotional effectiveness, "personalization" is essential. When a company name or logo is printed on a novelty item, it is believed to be easier to achieve various effects such as increased recognition and acquiring new customers. This article explains the necessity of "personalization" and highlights popular personalized novelty goods, making it a must-read for those considering producing and distributing giveaways or promotional items in the future. 【Contents】 ■1. Let's personalize giveaways and promotional items ■2. Increase recognition and promotional effectiveness with personalization! ■3. Situations where personalized original novelties are distributed and appreciated ■4. Four popular personalized novelties ■5. Various printing methods available! ■6. For producing novelties to be distributed as giveaways or promotional items, trust "Koshioka Sangyo"! *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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Due to the worsening of environmental issues, public awareness is also changing. In the present day, where interest in reducing plastic and eco-friendliness is rising, more companies are adopting eco-conscious products for their novelties. This article will introduce the benefits of creating eco-conscious novelties and recommend eco-related products as novelties. 【Contents】 ■1. The relationship between eco-friendliness and novelties ■2. Recommended eco-related products ■3. Benefits of engaging in eco-related novelties ■4. Eco-conscious novelties can also be expected to enhance brand image! *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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Introducing the differences between "Open Campaigns" and "Closed Campaigns." We will also discuss the three benefits of conducting campaigns: "they lead to promotions," "they enhance awareness of companies, brands, and products," and "they are likely to lead to acquiring new customers." If you are struggling with the production of novelties to distribute during campaigns, please leave it to the planning professionals at Koshio Industry MONOCOTO Design LAB. [Contents] ■1. Differences between "Open Campaigns" and "Closed Campaigns" ■2. Open Type ■3. Closed Type ■4. Three Benefits of Conducting Campaigns ■5. Be careful not to violate the "Prize Control Law" when distributing novelties in campaigns! *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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This article explains promotions for restaurants. We will introduce effective promotional methods for acquiring new customers and encouraging repeat visits. This is especially a must-read for those who are struggling with decreased customer numbers and sales due to the impact of COVID-19, or for those who want to promote but don't know what specific actions to take. [Contents] 1. Restaurants × Promotions. Challenges faced during the COVID-19 pandemic 2. Concerns faced by restaurants 3. Points to consider when promoting 4. What does promotion in restaurants entail? *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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If you're struggling to choose products to distribute as novelties, how about selecting items that can help organize the contents of bags while also looking stylish? In this column, we will focus on the appeal of original novelty goods that make the contents of bags look fashionable. We will also provide detailed explanations on popular novelty items that are likely to please the recipients, as well as key points to consider when creating stylish novelty goods. 【Contents】 ■1. Distributing novelties that can make the contents of bags stylish ■2. Organizing the contents of bags in a fashionable way! ■3. What are the popular novelty goods that are easy to fit into bags? ■4. Key points to keep in mind for creating stylish novelties ■5. How to enhance the promotional effects of novelties *For more details about the column, you can view it through the related links. Please feel free to contact us for more information.

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"Promotional items" and "novelties" are often seen as the same, but since their purposes and target audiences differ, it is important to understand these differences if you are introducing them for PR or sales promotion. In this column, we will thoroughly explain the characteristics of both "promotional items" and "novelties." We will also provide detailed explanations of the differences between premiums, giveaways, and commemorative items. [Contents] ■1. The difference between "promotional items" and "novelties" ■2. What are promotional items? ■3. What are novelties? ■4. Other commonly misunderstood items ■5. To achieve greater promotional effects, let's understand the differences between "promotional items" and "novelties"! *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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"Sales promotion" refers to one of the promotional activities conducted to enhance consumers' purchasing desires and distributors' sales motivation. In this column, we will provide a detailed explanation of sales promotion. We will introduce the main types of sales promotion, the differences from advertising, and key points to consider in order to enhance promotional and customer attraction effects. This is a must-read for those who are "struggling with sales promotion methods" or "want to implement more effective sales promotions." [Contents] ■1. The meaning of "sales promotion," which is one of the promotional activities ■2. Types of sales promotion ■3. How is it different from advertising? ■4. Key points of sales promotion ■5. How to conduct sales promotion more effectively *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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Sustainable initiatives have now become more familiar to us. Especially recently, public awareness has increased, and the types of sustainable initiatives a company undertakes have become directly linked to its evaluation and sales. In this column, we will explain the changes in awareness regarding sustainable initiatives, the differences from CSR, and easy ways to start sustainable practices. [Contents] 1. What is sustainability, to begin with? 2. Sustainability during the COVID-19 pandemic 3. The difference between sustainability and CSR 4. Easy ways to start sustainable practices 5. Simple ways to engage in sustainable initiatives *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

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"I'm struggling with marketing methods..." "I want to increase brand awareness, but I don't know where to start." "I want to create original novelty goods that will be more effective!" For those facing such concerns, this column introduces the effects that companies can gain by creating and distributing original goods, as well as items that are likely to be appreciated as novelties. If you are struggling with marketing or the creation of original goods, please use this as a reference. [Contents] 1. The effects of corporate original goods 2. The secondary effects of creating original goods 3. Original novelty goods that are appreciated when given 4. It's important to "consider the feelings of the recipient" when creating original goods! *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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Various companies are taking on the production and distribution of novelty goods, as it is said to yield effects such as promoting product sales and increasing corporate recognition. However, simply distributing novelty goods does not guarantee effectiveness. To achieve promotional and customer attraction effects, it is important to select products with a clear understanding of the 'target.' In this column, we will provide a detailed explanation of the points to be careful about when creating novelty items for the first time. [Contents] 1. Select novelty items that match the target and scene 2. Clarify the target 3. Four points to consider when choosing novelty items 4. To effectively utilize the budget, proceed with caution in the production of novelty goods! *For more details on the column, please refer to the related links. Feel free to contact us for more information.

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"Souvenirs" are distributed in various situations such as opening celebration events, exhibitions, and visits to business partners. However, there may be some people who are not very familiar with the etiquette of sending "souvenirs." In this column, we will introduce the surprisingly unknown proper manners for sending "souvenirs," as well as recommend original goods that are suitable to be sent as "souvenirs." [Contents] 1. What is a "souvenir"? 2. Situations for sending "souvenirs" 3. Etiquette for "souvenirs" 4. Recommended original goods for "souvenirs" 5. When creating original goods, consider the feelings of the recipient! *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

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Summer greetings, mid-year gifts, year-end gifts... etc. The timing for visiting business partners to offer greetings varies, but it's important to note that the appropriate timing for sending mid-year and year-end gifts may differ by region. This column explains the suitable timing for sending mid-year and year-end gifts, as well as changes related to greetings due to the impact of the coronavirus. Additionally, we will introduce points on how to choose novelties to give to business partners. 【Contents】 ■1. Greetings to business partners at various timings ■2. The timing for sending mid-year and year-end gifts ■3. Changes due to the impact of COVID-19 ■4. With the increase in contactless interactions, make use of novelties! ■5. If you want to create memorable novelties, leave it to "Koshioka Industries"! *For more details on the column, you can view it through the related links. For further inquiries, please feel free to contact us.

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Creating and distributing novelties can provide various benefits such as "increased recognition" and "enhanced corporate image," but there are also drawbacks to be aware of. To avoid failures in novelty creation, it is essential to understand these drawbacks. In this column, we will explain the disadvantages and advantages of creating novelties, as well as provide points to consider when making novelties. 【Contents】 ■1. Before creating novelties, let's understand the "disadvantages" ■2. Disadvantages of novelties ■3. Advantages of novelties ■4. Points to consider when creating novelties, taking the disadvantages into account ■5. How to achieve effects from creating and distributing novelties... *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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Our MONOCOTO Design Lab division is engaged in providing solutions for novelties. The "MONOCOTO Clear Tote Bag" is an attractive clear tote series featuring thick PVC material and synthetic leather handles. It is resistant to water and rain, making it easy to use in any season. By simply changing the contents, you can customize it to match your own style. If you have any concerns regarding novelty goods, please feel free to consult us. We also accept inquiries online. 【Features】 ■ High-quality, thick PVC material ■ Uses luxurious metal fittings ■ Synthetic leather handles with a premium feel *For more details, please refer to the related links or feel free to contact us.

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Our MONOCOTO Design Lab division is engaged in providing solutions for novelties. The "MONOCOTO One-Mile Style Eco Bag" is the perfect size for a quick outing. It features a two-tone weave with a soft texture and a smooth feel. The design looks stylish due to the edging on the handles and the rounded bottom, and it becomes palm-sized when stored. If you are having trouble with novelty goods, please feel free to consult us. We also accept inquiries online. 【Features】 ■ Easy to carry as an eco bag for two ■ No stress carrying it around anytime ■ Made from materials similar to those used in suits, making it wrinkle-resistant, lightweight, and durable ■ Compact size that fits easily into bags ■ Handle shape designed for ease of carrying *For more details, please refer to the related links or feel free to contact us.

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Our MONOCOTO Design Lab division is engaged in providing solutions for novelties. The "MONOCOTO Cotton Drawstring Bag" is not only a small item holder but also a convenient drawstring series that is easy to use daily. Made from thick cotton fabric that is not easily see-through and has a pleasant texture. It looks great even when used as is, with a sturdy yet soft feel, and its colors stand out when placed in a clear bag. If you have any concerns regarding novelty goods, please feel free to consult with us. We also accept inquiries online. 【Features】 - Easy-to-use in 3 sizes and available in 4 trendy colors - The frill at the opening and tape-like handles add a cute adult touch - A versatile drawstring bag that can be used alone or inside another bag - A wide range of sizes from small item holders to those that can fit A4 documents - The frilled silhouette when cinched tight is a key point *For more details, please refer to the related links or feel free to contact us.

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What items are appreciated when given as gifts? However, during the New Year’s greetings, many items tend to overlap. "Receiving so many of the same thing...” "Isn't there something more thoughtful...?" When viewed from the perspective of the recipient, it seems that many people feel this way about novelties. Here are three points to consider when searching for items that will be appreciated when given... For more details, please see the related link!

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In the midst of this, students preparing for entrance exams are diligently studying every day to strive for admission to their desired schools. ◇Things to be mindful of when distributing novelties to exam candidates Students preparing for entrance exams, with the exams approaching, are very sensitive. When distributing items that may evoke thoughts of "failure" or "repeating a year," careful consideration is necessary. For example, novelties branded with "Koshioka Prep School" may be perceived by students as having "bad luck." That said, the reminder effect, which is the original purpose of novelties, is also important. Please refer to the related links for more information.

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Have you ever sent a greeting card? A "greeting card" is a card created with greetings or congratulatory messages for celebrations such as Christmas or the New Year. In Japan, there is a custom of sending New Year's cards (nengajo) and summer greeting cards (shochuubai). <How to Write and Rules> Unlike in Japan, where there are strict manners, you can write freely to convey your feelings. However, avoid content that may hurt the recipient or inappropriate words. Additionally, there seem to be some rules regarding how to write on the message card, so I will introduce those. Please see the related links for more information.

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This time, we will introduce recommended novelties for the upcoming spring event. It may seem like it's still far away, but let's start preparing now! It's important to give heartfelt goods to the new employees who will be working with us. You might be unsure about what to choose from the many novelties available. Distributing stationery that can be used at work or items that can be used in their new life is also a good idea! Now, let me introduce what kinds of items are likely to be appreciated. For more details, please see the related links.

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Did you know that the "Plastic Resource Circulation Promotion Act" was enacted in June 2021? With the enforcement of the "Plastic Resource Circulation Promotion Act" starting in April 2022, items like spoons and forks that were previously available for free at supermarkets and convenience stores will now be subject to charges. Many people already carry their own bags (eco-bags), but it is expected that more people will start carrying their own cutlery from 2022. So, why not distribute eco-friendly novelty items? Please see the related links for more information.

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During the rainy season, when it's not uncommon to have consecutive days of rain, it's easy to feel a bit down. You definitely don't want your favorite bag or its contents to get wet in the rain. That's why I highly recommend the popular clear series for this season with increased rainfall. Let's enjoy stylish fashion even on rainy days with these trendy clear items! Here are some fashionable ideas for clear bags and clear pouches! For more details, please check the related links★

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The effects of ultraviolet rays are serious, as they can cause spots and aging, as well as lead to eye redness and cataracts, making them a close yet significant concern. Since ultraviolet rays shine down all year round, UV care is, of course, necessary throughout the year. As the sunlight and ultraviolet rays gradually become stronger, we will introduce effective items for UV protection, along with their features and how to choose them by category!! For more details, please check the related links★

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Koshioka Industries uses glassine paper for their novelty packaging. Many fans say things like, "I love the crunchy texture" and "The slightly translucent look is enchanting." Glassine paper has been used for a long time, giving it a nostalgic atmosphere. Glassine paper has high transparency, a glossy finish, and a very smooth texture. It is also oil-resistant and water-resistant, making it suitable for various applications. For more details, please check the related links★

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At wedding venues and restaurants, they often distribute novelties as a special benefit for visitors, and many places offer novelties when you finalize your bridal jewelry purchase. Receiving a wonderful novelty leaves a good impression and increases the contract rate. When creating novelties, it would be lovely to use shades of blue, inspired by "something blue," which brings happiness to brides. Now, what kinds of items are appreciated... For more details, please check the related links★

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In marketing, "promotion" can be summed up as "sales promotion activities." By making customers widely aware of our products and services, we aim to increase sales and profits. What is 4P? In promotion strategy, 4P refers to the seller's perspective, taking the first letters of Product, Price, Place, and Promotion. *Conversely, from the buyer's perspective, it becomes "4C." Let's take a look at what these 4Ps are. For more details, please check the related links★

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●3C Analysis 3C analysis is a marketing method that summarizes and analyzes three elements: "Market and Customers (Customer)," "Competitors (Competitor)," and "Company (Company)," to identify essential factors for success known as "KSF (Key Success Factor)." It serves as a framework to understand market and customer needs, analyze the market share and evaluations of competitors, and identify the strengths and challenges of one's own company. There is also a concept called "4C," which adds "Co-Operator" to the 3C analysis. A co-operator refers to elements that aim to strengthen business through alliances such as inter-company collaborations. ●5C Analysis 5C analysis is a framework consisting of five elements: "Market and Customers (Customer)," "Competitors (Competitor)," "Company (Company)," "Customer's Customer," and "Customer's Competitor." It is generally said to have derived from 3C analysis... For more details, please refer to the related links.★

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"The purpose of a company is to create customers." This is a quote from Drucker, the god of management. Therefore, "marketing" is an important point. It connects to all marketing activities, and it is precisely about "contributing to the company's profits." It involves effectively promoting the company's image and making products and services known to many people online to boost sales. ● Characteristics of WEB Marketing It can be effectively conducted online, and the measures that please customers are easy to analyze. For example, a beverage manufacturer conducted campaigns and announcements on multiple social media platforms like Twitter and Facebook. As a result of giving away novelties to campaign winners, there was an increase in user posts of product and gift images (expanding recognition), leading to sales promotion. Moreover, based on this outcome, quantifiable analysis can be conducted, which can be utilized for future activities. This is an example of WEB marketing that effectively leverages the characteristics of social media.

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Persona Setting We define the target individuals and provide the necessary user experience. For example, when considering content for a website, we set multiple personas. For instance, "customers" and "job seekers." For "customers," we would create pages for products and services that they are likely to view. For "job seekers," while a conditions page is necessary, it would also include testimonials from current employees (especially those of a similar age), creating a user-focused page that conveys the company's atmosphere. Publishing Sites Let's plan content considering various platforms such as websites and social media. Recently, from the perspective of product branding, we have seen a trend towards diversifying visuals in campaigns and landing pages to convey strong impact and messaging. There has been a growing focus on utilizing "owned media," where companies develop their own media and combine it with public relations and advertising to achieve high marketing effectiveness, leading to diversification in their own media.

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