[Book] Pharmaceutical Marketing (No. 1986BOD)

How to implement planning that gains the understanding and agreement of management and relevant internal departments?

Book Title: Market and Sales Forecasting and Strategy Formulation in Pharmaceutical Marketing ◎ Contains successful experiences and failure cases from experienced authors, along with a wealth of know-how gained from them. ■ Key Points of This Book Point 1: Includes the basic processes of marketing and their practical applications! 　◎ Tips for market and sales forecasting, and how to grasp uncertain elements and variables such as "number of patients" and "drug prices" 　◎ Correct methods and considerations for segmentation and targeting 　◎ Strategic thinking for positioning and successful strategies Point 2: How will the pharmaceutical market change in the future? How should it be approached? 　◎ What can be learned from real-world data? How can it be utilized in market research and marketing? 　◎ Correct approaches to doctors under strict promotion codes, and how to select and support KOLs? 　◎ Pharmaceutical promotion in the multi-channel era: How to effectively utilize digital channels? 　◎ What is the reality of the new drug pricing system that significantly impacts LCM? What are the key points for strengthening market access?

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