[Book] Pharmaceutical Marketing (No. 1986BOD)
1986BOD Pharmaceutical Marketing
How to implement planning that gains the understanding and agreement of management and relevant internal departments?
Book Title: Market and Sales Forecasting and Strategy Formulation in Pharmaceutical Marketing ◎ Contains successful experiences and failure cases from experienced authors, along with a wealth of know-how gained from them. ■ Key Points of This Book Point 1: Includes the basic processes of marketing and their practical applications! ◎ Tips for market and sales forecasting, and how to grasp uncertain elements and variables such as "number of patients" and "drug prices" ◎ Correct methods and considerations for segmentation and targeting ◎ Strategic thinking for positioning and successful strategies Point 2: How will the pharmaceutical market change in the future? How should it be approached? ◎ What can be learned from real-world data? How can it be utilized in market research and marketing? ◎ Correct approaches to doctors under strict promotion codes, and how to select and support KOLs? ◎ Pharmaceutical promotion in the multi-channel era: How to effectively utilize digital channels? ◎ What is the reality of the new drug pricing system that significantly impacts LCM? What are the key points for strengthening market access?
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■ Table of Contents (Excerpt) Chapter 1: Methods and Utilization of Market Research and Environmental Analysis Chapter 2: Methods for Pharmaceutical Market and Sales Forecasting and Utilization of Patient Number Forecasting Chapter 3: Formulation of STP and Lifecycle Management Chapter 4: Changes in Pharmaceutical Promotion and Implementation of Marketing Mix Chapter 5: Provision of Information and Support to Physicians and Strengthening of MSL Functions Chapter 6: Marketing and Lifecycle Management in the Development Stage Chapter 7: Medical-Related Regulations and Market Trends Chapter 8: Application of Real-World Data to Marketing Chapter 9: Economic Analysis of Pharmaceuticals －－－－－－－－－－－－－－－－－－－－－－－－－－ ● Published: February 28, 2019 ● Authors: 60 people ● Format: A4 size, 538 pages Hardcover Edition: Price: 88,000 yen (tax included) ISBN: 978-4-86104-740-4 ↓↓ The hardcover edition is out of print ↓↓ On-Demand Edition Available Price: 44,000 yen (tax included) ISBN: 978-4-86104-848-7 After receiving your order, we will print and bind it simply. －－－－－－－－－－－－－－－－－－－－－－－－－－
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44,000 yen (tax included) [shipping included]
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The Technical Information Association is engaged in the work of shaping information for engineers and researchers. We research what kind of information engineers and researchers active in fields such as "research and development," "materials," "electronics," and "pharmaceuticals/medical devices" need, and we create products such as seminars, books, and correspondence courses!