Think of a novelty that will be welcomed.
Novelty items aimed at enhancing a company's value by supporting branding and encouraging purchases, as well as sampling recommendations.
The purposes for which they are used are various. So, are they achieving the desired effects? 【Q】Do you remember the company name, product name, or service from the received novelty? 【A】Remembered... 30.7% Not remembered... 65.6% ...It's a disappointing result. It exceeds half. 【Q】What novelties are you happy to receive? 【A】1. Daily consumables 2. Stationery 3. Cooking-related consumables 4. Household goods 5. Daily goods 6. Relaxation items 7. Eco-friendly goods 8. Kitchenware What people are happy to receive are consumables they use regularly. However, the lack of originality is a drawback. 【Q】Have you ever purchased a product just to get a novelty? 【A】Yes... 39% No... 61% Isn't that a pretty good number? As for specific items, things like: - Merchandise featuring famous characters or idols - Goods with ideas related to the product - Collectible items were mentioned.
- Company:コシオカ産業 本社工場
- Price:Other