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This document explains the practical aspects of web renewal from a design perspective. It clearly addresses issues such as "the number of pages is increasing and cannot be organized" and "visitors do not know where to look" by discussing the causes of these web-related problems and the foundational work that should be done first, known as "structural design." This book serves as a useful reference, so please feel free to download it and read it. 【Contents (partial)】 ■ "Designing Site Structure - Creating Paths That Users Won't Get Lost On" ■ Designing the Overall Experience - The Essence of UX Flow ■ Forms and CTAs - Designing for Action ■ How to Choose a CMS - WordPress, EvolutionCMS, or Drupal ■ SEO is Not Just a Quick Fix - Designing for Trust in the GEO Era *For more details, please download the PDF or feel free to contact us.

This document explains the philosophy and foundation of web production that generates results. It details the origin of design that started from "connecting," the reasons why a site that "just exists" cannot produce results, and the four axes of content design. Each chapter is clearly explained, making it a useful reference. Please download it and take a look. [Contents (partial)] ■ The reason HTML was created - Why did the web start with "links"? ■ Why do companies need a website - From "business card" to "profit device" ■ Who is the website for - From "self-expression of the management" to "user perspective" ■ What is content - Designing images, text, and structure from the "delivery method" ■ Is "good design sells" an illusion - The true relationship between visuals and results *For more details, please download the PDF or feel free to contact us.

Many websites are created from "means" rather than "purpose." As a result, they end up being sites that serve no one. At And One, unlike the typical approach where "creating" becomes the goal, we consistently structure a "process for achieving results." That is the "And One Method." *For more details, please download the PDF or feel free to contact us.*