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The real reason why inquiries in the manufacturing industry are not increasing is not due to a lack of technology or products, but rather because "the sales process is not being replicated online." Users flow in through multiple entry points such as searches, exhibitions, and referrals, and after comparing options, internal approvals, and avoiding responsibility (not wanting to fail), they finally reach the point of inquiry. However, many sites stop at product introductions, and users leave without the necessary information for decision-making (selection criteria, reassurance materials, approval materials, next actions). This service is a comprehensive design that, based on your sales process and the customer's decision-making process, creates a "blueprint for the sales process" that connects to inquiries and business negotiations by designing "what to show in what order, what to resolve, and how to guide to consultation." ▼For concerns like these: - There is traffic, but inquiries are not increasing. - Inquiries come in, but they do not lead to orders (low quality/conditions are not met). - Losing in comparisons/competing on price. - Stopping at approvals (insufficient justification for decision-makers). - Weak follow-up after exhibitions, resulting in missed opportunities. *Please share the current URL and products. We will identify the "structural causes" for the halt in inquiries and suggest the shortest improvement order.

The reason why the number of estimate requests is not increasing is not because the prices are high, but because we are neglecting the "anxiety about proceeding to the estimate" and the "barrier of inputting conditions." In B2B manufacturing, users check whether "the specifications match," "the delivery time can be met," "the quality assurance is reliable," and "there will be no additional costs" during their comparison process, and only after being convinced do they proceed to the estimate. However, many pages stop at product descriptions, lacking the necessary decision-making materials for estimates (selection criteria, assumptions, scope, exceptions, and procedures). Furthermore, due to heavy forms and uncertainty about what to write, users often abandon the process midway. Our service aims to lower the psychological barriers and effort required for estimate requests through design, establishing a "reason to proceed to the estimate" and a "system that allows for easy input," thereby increasing the number of estimate requests with complete conditions. ▼ For concerns like these: - There are inquiries, but they do not lead to estimate requests. - The content of estimate requests is thin, leading to many revisions during condition checks. - I feel like we are losing potential clients before providing a price due to comparisons. - The forms are long, resulting in many drop-offs. - There is a lack of clarity on "what is included in the scope," leading to additional cost disputes. *Please share the current URL and "what is confirmed in the estimate (frequently asked questions)." We will identify the "bottleneck" as quickly as possible.

The reason for losing opportunities after the exhibition is not a lack of follow-up enthusiasm, but rather that the "follow-up channels (web pathways) are weak." Prospective customers immediately after the exhibition are in the early stages of information gathering and comparison. What is needed here is not to "push for a sale all at once," but to smoothly guide them to the next information they should read (selection criteria, case studies, FAQs, materials) according to their issues and consideration stage, and provide materials that can be shared internally and used for approval processes. Our service designs a "dedicated follow-up pathway for exhibitions" that connects email/QR/materials obtained from business cards to deeper exploration, comparison, approval, and consultation online, reducing missed follow-ups and increasing the conversion rate to business discussions. ▼ For concerns like these: - Business cards are collected, but they do not convert to discussions. - There is little response to emails sent after the exhibition. - Conversations stop at "send me the materials," and do not lead to projects. - Prospects fade out during the competitive comparison stage. - Sales cannot keep up, and interest wanes and ends. *Please share the current follow-up methods after obtaining materials and business cards distributed at the exhibition. We will identify the "bottlenecks" as quickly as possible.

In the B2B manufacturing industry, a significant oversight occurs with the group that "is not inquiring right now but is gathering information." This group is searching for materials for comparison, internal sharing, and approval processes. However, many companies have materials that are merely an extension of product catalogs, lacking the decision-making criteria (selection conditions, application scope, rationale, implementation process) that users want. As a result, materials are not downloaded, or even if they are, they do not lead to business negotiations. Our service does not end with mere "downloads" of materials; instead, we design a combination of "materials that advance the comparison process" and "pathways that lead to business negotiations after downloading," achieving both lead acquisition and project development. ▼ For concerns like these: - Downloads are not increasing despite having materials available. - There are downloads, but they do not lead to inquiries or negotiations. - The download form is cumbersome, leading to many drop-offs. - Technical materials are "for internal use" and do not resonate with comparison needs. - Sales cannot follow up, causing valuable downloads to go to waste. *Please share the current URL and list of materials (if available). We will identify the reasons for low downloads and suggest winning themes.

The reason why agency sales are not growing is often not due to the motivation or sales ability of the agencies, but rather because "the materials needed to sell are not available online." Agencies handle multiple products within a limited time. If the necessary information for proposals (who it appeals to / selection criteria / differentiation / answers to common objections / proposal materials) is lacking, the priority decreases, resulting in poor sales. Furthermore, if the end-users get stuck in comparison or internal approval processes, the projects come to a halt. This service is designed to strengthen the creation of projects through agencies by providing content and pathways (proposal → comparison → internal approval → consultation) on the web that make it easier for agencies to propose and for end-users to move forward with their considerations. ▼ For concerns like these: - Agencies are not taking action / proposals are not increasing - Explanations vary by agency, leading to misunderstandings and backlash - There are few inquiries through agencies / projects are not materializing - Weak when compared to competitors (key points are not communicated) - Agency materials and FAQs are not well organized *Please share the current URL and the sales flow of the agencies (as much as you know). We will identify the reasons for poor sales structurally.

Sales materials in the manufacturing industry tend to be created and then left as is. While PDFs are easy to transfer, they are difficult to search, often become outdated due to lack of updates, and result in sales teams having to repeatedly explain the same information, leading to a "personalization" issue. On the other hand, simply posting information on the web can scatter it, making it hard to gather the necessary materials for comparison and decision-making, and even if read, it does not lead to progress. This service re-edits existing sales materials (proposals, product descriptions, case studies, FAQs, etc.) to align with the customer’s decision-making process and organizes them as "sales materials = web structure." As a result, it reduces the workload for sales while advancing comparison and decision-making, ultimately leading to consultations and estimates. ▼ For concerns like these: - Sales teams are repeating the same explanations (personalization) - There are too many materials, and it's unclear which to provide - PDFs are outdated, and managing the latest versions is difficult - Comparison and decision-making stall, preventing inquiries from progressing - After exhibitions, sending materials stops the process, and leads do not materialize *Please share your existing sales materials (even just a table of contents is fine). We will suggest the order and structure for web conversion.

In B2B manufacturing, it is often the case that the "first candidates are determined" not by purchasing, but by designers and engineers. What designers prioritize are not just a list of specifications, but "compatibility conditions," "usable range," "design pitfalls," "verification methods," "alternatives," and "ease of implementation and operation." However, many websites lean towards sales-oriented explanations, lacking the materials (conditions, rationale, data, and points of caution) necessary for designers to make informed decisions. As a result, they do not make it into the candidate list for technical selection and cannot even be compared. This service structures the information needed for designers' "selection judgments" according to the design flow and designs the appeals and pathways (technical document downloads, FAQs, specification consultations) that will be nominated at the stage of technical selection. ▼ For concerns like these: - The technology is strong, but it doesn't resonate with designers and doesn't make it to the candidate list. - Selection materials are not organized under the assumption that "you can understand it by looking at the specifications." - Questions from designers are always the same, leading to exhaustion for sales and technical teams. - Technical document downloads are not increasing, and materials are not being used for selection. - Not progressing to specification consultations and losing in the latter part of comparisons. *Please share the current URL and "frequently asked questions from designers." We will address the issues causing candidates to drop out.

Losses in B2B manufacturing occur not due to a lack of technical capability, but because the competitor holds the "arena for comparison." During the comparison stage, users narrow down their options not only based on specifications, price, and delivery time, but also by checking whether there will be "no failures," "operational feasibility," "stable supply," and "adequate guarantees." However, many sites fail to present criteria for comparison, ultimately leading to comparisons based on the competitor's standards and resulting in a price competition. Our service designs comparison criteria where your company can win (such as quality, structure, compatibility, risk reduction, etc.) and addresses common questions (objections) that arise during the comparison process, creating a situation where the judgment is not "this company is safe" but "this company is optimal." ▼ For concerns like these: - Price competition during comparisons leaves no profit. - Despite having technology, losing to competitors in a "safe" manner. - In competitive quotes, it ultimately turns into a discount battle. - Decision-makers say, "I don't really understand, so I'll go with the cheaper option." - Salespeople struggle to explain comparisons verbally each time (leading to dependency on individuals). *Please share the current URL and the "reasons for losing in competitive comparisons (assumptions are fine)." We will address the structural weaknesses in your comparisons.

The biggest point where B2B manufacturing projects come to a halt is when the field wants something but "the approval process doesn't go through." What purchasing and decision-makers are looking at is not just the quality of the specifications. If you cannot explain the risks (quality, delivery, supply, issues), the validity of costs, the implementation procedures, and how to avoid responsibility (not wanting to fail), the conclusion will be either "on hold" or "a safe competitor." In this service, we will structure the decision-making materials needed by purchasing and decision-makers in the order that "the approval process goes through" on the web, designing appeals and pathways that advance internal sharing, explanations, and approvals. As a result, it becomes easier to break through the decision-making phase without falling into a price competition. ▼ For concerns like these: - The field is positive, but it gets stuck in purchasing and decision-making. - It flows towards the "safer option" in competitive comparisons. - Unable to explain the validity of costs, leading to requests for discounts. - Weak explanations of implementation procedures and risks, resulting in continued holds. - Sales are creating explanations for approvals from scratch every time (personalization). *Please share the current URL and "reasons for being stuck in the approval process (assumptions are fine)." We will organize the causes of the issues from the discussion points.

In B2B manufacturing, there are cases where providing a price leads to losing the deal. This is because, at a stage where conditions are not aligned, the price stands out on its own, and the comparison becomes fixed on "the lowest price." On the other hand, if no price is provided, potential clients may feel "it's unclear and scary" or "I might be pressured to buy," which prevents them from moving forward with consultations. This service presents "decision-making materials (scope, assumptions, selection criteria, approach)" instead of a price, reducing psychological burden through staged CTAs and designing a pathway that makes clients want to consult before discussing price. As a result, it allows for an increase in business negotiations where conditions are aligned while avoiding price competition. ▼ For concerns like these: - Providing a price leads to being drawn into price comparisons. - Not providing a price results in fewer inquiries. - There are many inquiries that only ask, "How much does it cost?" - Specifications are not finalized, and we don't reach the quotation stage. - There is strong anxiety about comparison and consideration for high-priced products (not wanting to make a mistake). *Please share the current URL and the "conditions under which the price is determined (variable factors)." We will identify the reasons why consultations are stalled.

The main reason niche technology does not sell is not because the technology is difficult, but because it is not explained in the order that the audience can understand. B2B customers in manufacturing do not understand technical jargon from the start. Nevertheless, when the conversation begins with technical terms (specifications, processes, principles), they disengage before the "greatness" is conveyed. As a result, they do not even make it into the list of candidates for comparison, and before the price competition begins, they are treated as if they do not exist. In this service, we organize niche technology in the order of "whose problems can be solved, by what principles, and under what conditions," and translate it into "communicable language" without losing its expertise. We prepare explanations that resonate with designers, purchasers, and decision-makers, creating a structure that leads to inquiries, document downloads, and technical consultations. ▼ For those with these concerns: - Technical explanations are difficult, leading to disengagement before the message is conveyed. - Unable to briefly explain how we differ from competitors. - Salespeople cannot explain, relying on engineers and creating dependency. - Unclear on the applications or industries that resonate with the audience. - Not even considered before price competition begins. *Please share your technical materials (existing ones are fine) and "what the strength is in one sentence." We will identify the reasons for miscommunication structurally.

The reason for the lack of inquiries in the manufacturing B2B sector is often not because the technology is difficult, but because "the underlying assumptions in language do not match." While designers may understand, purchasing and decision-makers do not. Even if the field understands, it may not be communicated to those new to the industry. When there is such a "gap in understanding," the comparison and evaluation process halts, and options are eliminated. In this service, we organize the specialized terminology scattered across websites, documents, and product descriptions, breaking it down to align with customer understanding, including "definitions of terms," "paraphrasing (translation)," "analogies and concretization," and "points of misunderstanding." As a result, the value of the technology is conveyed, internal sharing, approvals, and comparisons progress, leading to consultations and document downloads. ▼ For concerns like these: - There are many technical terms that do not resonate with general staff. - The same questions keep coming up (the underlying terminology is not aligned). - It is understood by designers but stalls at purchasing and decision-making. - The text is difficult, preventing progress to document downloads or inquiries. - Misunderstandings arise from AI summaries (lacking context). *Please share the target page URL (or manuscript). We will organize the terms that are not being understood.

The more the product lineup increases, the fewer inquiries there are—this is not an uncommon story. The reason is simple: users cannot find "products relevant to them" and cannot even begin to compare options. This is especially true in B2B manufacturing, where the diversity of applications, specifications, and implementation environments can lead to confusion if product classifications are ambiguous, causing potential customers to get lost after arriving through search. In this service, we reorganize the product groups not according to "internal classification" but in line with how customers search (applications, challenges, selection criteria), creating an easy-to-navigate category design, browsing structure, and mass production rules. As a result, even with a large number of products, pathways for "finding," "comparing," and "consulting" are established. ▼ For concerns like these: - There are too many products, causing users to hesitate and not make inquiries. - Internal classifications (model numbers, departments) do not align with how customers search. - The list page is not functioning, leading to drop-offs after search traffic. - Competitors are easy to understand, but our offerings are difficult to convey. - The site structure collapses with each product addition (operations are not sustainable). *Please share the current product list (page URL or Excel is acceptable). We will organize it based on the "causes of not being able to search."

Even if the number of inquiries increases, if the content is shallow, the conditions are unclear, or there are many mismatches, only the sales effort increases without leading to results. In B2B inquiries in the manufacturing industry, there is essential information that should be gathered, such as "application," "specifications," "quantity," "desired delivery date," "consideration period," and "comparison situation." However, many forms either have too few input fields, leading to a lot of rework, or too many, resulting in increased drop-off rates. This service optimizes the input fields, options, flow stages, and automatic replies to collect the necessary information for sales without increasing the psychological burden on customers, thereby balancing both "the number of inquiries" and "the quality of inquiries." ▼ For these concerns: - The inquiry content is shallow, requiring a redo of the hearing each time. - There are many mismatches, and sales are becoming exhausted. - Only the price is asked, leading to a dead end (losing in comparisons or being a mere curiosity). - The form is long, resulting in many drop-offs. - Replies are delayed, allowing competitors to get ahead. *Please share the current form URL (or list of items). We will identify the causes of drop-offs and mismatches.

In the B2B manufacturing industry, the quality of the initial hearing determines the order rate. However, on-site, the questions vary by representative, leading to incomplete information, delays in estimates, increased revisions, and frequent mismatches. Additionally, the web side often fails to collect the minimum necessary information through forms, resulting in initial responses starting from "zero." This service standardizes sales hearings based on the "conditions necessary for project initiation" and links them with the web (forms, document downloads, FAQs). As a result, we can create a situation where conditions are met from the start → responses are quick → trust increases → negotiations progress. ▼ For concerns like these: - Hearing quality varies by representative - Incomplete information leads to slow estimates and many revisions - Progressing with ambiguous specifications causes issues later - Forms are insufficient, requiring repeated questions from the start - Sales teams become exhausted, leading to excessive confirmations with the technical department *Please share the product and the "conditions necessary for estimates." We will formalize the hearing process.

The main reason for the lack of improvement in manufacturing industry websites is that "the cause of lost orders is not visible." There are visits but no inquiries. There are inquiries but no orders. Quotes are provided but not finalized. Behind these phenomena, there are always "bottlenecks in the process (lack of information, unresolved anxieties, losing comparison criteria, halted approvals, form abandonment)." This service will diagnose the current site and sales reality, visualizing where and why the process stops, from search traffic to browsing, comparison, approval, and inquiries. Once the cause is identified, improvements can be narrowed down to the "shortest possible action." ▼ For concerns like these: - Not understanding why inquiries are not increasing - Inquiries come in but do not convert to orders (low quality/insufficient conditions) - Feeling like we are losing in comparisons but lacking evidence - Stopping at the approval stage but unclear on what information is lacking - Improvement measures are based on guesses, leading to no results or sustainability *Please share the current URL and "recent patterns of lost orders (as much as you know)." We will analyze the causes structurally.

In the manufacturing B2B sector, phrases like "we have good quality" and "we respond quickly" are not strengths but rather "words that anyone can say," and they get buried. To win in competitive comparisons, it is necessary to transform strengths from "assertions from our perspective" into selection criteria (comparison standards) that customers can evaluate. Furthermore, strengths must not only include "what can be done" but also "under what conditions it is effective," "what is being sacrificed (trade-offs)," and "why it can be trusted (evidence)" in order to be effective in comparison situations. This service extracts strengths that are buried among competitors and structures them as winning comparison axes. As a result, it helps to break free from price competition and creates a foundation for appeals that lead to designated consultations and project development. ▼ For concerns like these: - When compared to competitors, differences are not communicated, leading to losing on price. - When asked about strengths, only "quality and response" can be mentioned. - It resonates with designers but is weak in purchasing and decision-making. - The company’s advantages are understood but cannot be articulated. - Salespeople struggle to explain strengths verbally every time (dependency on individuals). *Please share the current URL and "reasons for losing to competitors (assumptions are fine)." We will uncover the buried winning strategies.

Technical blogs do not generate leads just by being written. Even if they are read through search, most cases result in readers being satisfied and leaving the page. B2B readers in the manufacturing industry seek "criteria," "selection standards," "failure avoidance," and "materials for internal sharing" before making inquiries. However, many blogs are self-contained, lacking pathways to move forward (such as in-depth exploration, comparisons, materials, or consultations), resulting in missed opportunities. Our service is designed to transform technical blogs from "traffic-generating content" into "lead acquisition devices" by integrating article theme design, article structure (CTA placement), navigation pathways, and material downloads/forms. As a result, we can create a state where blogs continuously generate leads as "assets." ▼ For concerns like these: - The blog is read, but inquiries are not increasing. - Article topics are not aligned with "themes that lead to sales." - Each article has inconsistent quality and structure (personalization). - Navigation is weak, leading to readers leaving without further exploration. - There are no material downloads or consultation pathways, resulting in missed opportunities. *Please share existing blog URLs (a few) and products. We will diagnose the reasons for readers leaving through the navigation pathways.

The reason why white papers do not yield results is not due to design or page count, but rather because "the planning does not match the 'consideration stage'." B2B users in the manufacturing industry are not people who are ready to buy immediately; they are looking for materials for comparison, deliberation, and internal sharing. In other words, white papers should not just be company introductions, but should provide decision-making materials (selection criteria, failure avoidance, comparison axes, and approaches) to enhance the quality of leads. In this service, we design the planning to match the target lead profile and consideration stage, creating a structure that naturally leads to "consultation and estimates" after download. It can also be optimized for Ipros listings and follow-ups after exhibitions. ▼ For concerns like these: - Downloads have increased, but they are not leading to business negotiations (low lead quality) - Unsure what theme to choose - Only have company introduction materials that do not resonate for comparison - Want to optimize for Ipros (including follow-ups after downloads) - Want to create follow-up materials after exhibitions *Please tell us not what you want to sell, but "what kind of consultations you want to increase." We will develop a compelling plan.

B2B in the manufacturing industry has a long consideration period, with a significantly larger number of "future customers" than "immediate customers." Even if you have document downloads or business cards from trade shows, if follow-up is weak, you will be forgotten. On the other hand, if you send too many sales emails, you will be disliked. What is needed is not a hard sell, but a nurturing pathway that regularly delivers the necessary decision-making materials for comparison and internal approval, helping to advance the consideration process. In this service, we will design the newsletter not just as a simple distribution, but as a pathway that leads to "reading → deep diving → documents → consultation." We will tailor the content according to the consideration stage and establish a system (scenario) where the next step changes based on the response. ▼ For concerns like these: - Companies that downloaded materials have since gone silent (forgotten) - Sales follow-up is lagging or becoming too personalized - We are sending newsletters, but clicks and business negotiations are not increasing - We don't know what to write, and distribution has stopped - We are sending information that does not match the consideration stage, resulting in lost opportunities *Please let us know your existing lead acquisition channels (e.g., Ipros, trade shows, websites) and the categories of products you want to sell. We will translate this into a nurturing "template."

This document unravels the relationship between sales in the manufacturing industry and the web. It includes sections on "the 'reality' of manufacturing sales and the areas where the web can complement" and "what the ACTSITE philosophy is—viewing 'sales design' through the lens of the Promise structure." It also incorporates "light practices (entry-level design)" to naturally convey the significance of consulting with And One Co., Ltd. 【Contents (partial)】 ■ Prologue: Many manufacturing companies do not expect much from their websites ■ Chapter 1: The 'reality' of manufacturing sales and the areas where the web can complement ■ Chapter 2: The 'three fundamental issues' preventing manufacturing websites from achieving results ■ Chapter 3: What is the ACTSITE philosophy?—A perspective on 'sales design' through the Promise structure ■ Chapter 4: Reasons why manufacturing websites transform into 'sales scripts' ■ Chapter 5: Results arise from 'designs that differ for each company'—Reasons why ACTSITE is needed *For more details, please download the PDF or feel free to contact us.

In the manufacturing industry, a "brand" is established not by design or worldview, but by "structured communication and consistent promises." This guide systematically organizes methods for the manufacturing industry to logically construct the "reasons for being chosen" using advanced data and case studies. A structure is needed to convey that value. We hope this document will be helpful in building your brand. 【Contents】 ■ Why does the manufacturing industry fail with "Brand × Web"? ■ A brand is a "promise to customers." ■ A brand is the "reason for being chosen." ■ Brand penetration is determined by the structure of "Awareness → Memory → Trust → Action." ■ It is "uniqueness," not differentiation, that becomes the weapon of the manufacturing industry. ■ A brand is communicated through "words and structure." *For more details, please download the PDF or feel free to contact us.

This document discusses "Why traditional 'waiting' sales methods are no longer effective," "Web utilization strategies to be chosen in the AI era," and "How to change the role of sales from 'explanation' to 'design.'" It provides a detailed explanation of the reasons why exhibition and referral sales have been effective, as well as why results are not achieved even with the introduction of tools. It reveals the "changes in assumptions" that the manufacturing industry is facing in sales and the new processes needed to win. [Contents (partial)] ■ Introduction ■ Chapter 1: Why has exhibition-centered sales reached its limits? ■ Chapter 2: Where did the sales process change in the AI era? ■ Chapter 3: How has the role of the web changed within sales? ■ Chapter 4: Common characteristics of companies where sales DX is not successful *For more details, please download the PDF or feel free to contact us.