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The corporate website for manufacturing companies is not just a business card but a "receptacle for sales." However, many corporate sites lack organized information about their business, strengths, and products, leading to a situation where visitors leave without understanding "what kind of company it is," "unable to make comparisons," or "lacking materials for internal approval." As a result, even with traffic, inquiries do not increase. Our service organizes the corporate structure (business × sales) in line with the B2B decision-making process in manufacturing (information gathering → comparison → internal approval → consultation) and designs pathways to increase direct searches and inquiries before creating the corporate site. The design is optimized not as a goal but as a "vessel" that supports trust-building and user navigation. ■ Service Offerings (3 points) 1. Strategic Design (target audience, appeal axis, competitive comparison, organization of internal approval points) 2. Information Design (sitemap, pathways, page roles, content design) 3. Production (design, implementation, user-friendly CMS design) Deliverables: Complete set of corporate website for manufacturing (design documents, wireframes, design, implementation, publication) *Please share the current URL (or existing materials). We will first identify the "causes of lack of inquiries" structurally.

A typical failure of manufacturing industry landing pages (LPs) is the state of "saying everything with information but not resonating." B2B landing pages are not like e-commerce pages that prompt immediate purchases. They are designed to help decision-makers, who are in the process of comparison, make the judgment that **"it's okay to consult with this company."** In this service, we design the order of appeals according to the target's consideration stage (information gathering/comparison/approval process) and create landing pages that directly lead to inquiries. By creating them in a "winning pattern" tailored to specific purposes such as advertising, follow-up after exhibitions, and document requests, it becomes easier to achieve results in a short period. ■ Provided Content (3 points) - Appeal Design (whose and what kind of issues are being addressed/comparison axes/rebuttal handling) - LP Structure and Copy Design (situation → disadvantages → resolution → evidence → CTA format) - Production (design/implementation/form optimization/measurement) Deliverables: A complete set of inquiry-focused landing pages (structure/copy/design/implementation/measurement) *Please share the current URL and the types of inquiries you want to increase (e.g., rough consultations, specification consultations, estimate requests). We will determine the LP format.

The recruitment site is not a "company introduction," but rather a "decision-making pathway" that generates applications. In the manufacturing industry, the points of concern for candidates are clear. They cannot envision the job responsibilities, the assignment and training processes are unclear, they cannot see evaluations or career paths, and they do not understand the workplace atmosphere. If these issues are not resolved, applications will not occur. In this service, we will design and produce the recruitment site in accordance with the order in which candidates compare and evaluate (concerns → decision-making materials → application). This includes appeals specific to job types, optimization of the application form, and structuring of frequently asked questions, ensuring not only an increase in the number of applications but also a pathway to "reduce mismatches." ■ Provided content (3 points) 1. Recruitment target design (organizing the desired candidate profile and barriers to application) 2. Application pathway design (designing job type pages, comparison materials, FAQs, and application CTAs) 3. Production (design/implementation/easy-to-manage CMS) Deliverables: Complete recruitment site (design documents, wireframes, design, implementation, publication) *Please share the desired job types and the "reasons for not receiving applications (hypotheses are acceptable)." We will first identify the barriers to application.

Manufacturers with multiple locations and diverse businesses tend to have a structure that makes the web easily "fragmented." Each location has a separate site, information is duplicated, and the quality of updates is inconsistent. As a result, even if you search, you may find yourself in a situation where "it's unclear which is the official site," "you can't reach the necessary information," or "it's confusing to find the contact point," leading to missed opportunities. Furthermore, when recruitment, investor relations, technical information, and service information are scattered, the company's consistent strengths are not communicated, putting it at a disadvantage in comparisons. This service not only integrates information from multiple locations but also starts by organizing business × location × sales pathways, consolidating search inflow, navigation, decision-making, and inquiries into a single structure. It includes operational design that allows each location to update even after integration, reconstructing the site to withstand long-term operation. ■ Provided Content (3 points) Integration policy and governance design (how to hold information/authority/update rules) Information design (integrated site map) (organization of locations and businesses/navigation design) Production and migration (design/implementation/content migration/publication) Deliverables: Complete set of integrated renewal (integration design document, site map, wireframes, design, implementation, migration, publication) *Please share the current list of location sites (URLs). We will address the "pitfalls" of integration in advance and propose the shortest route.

The success or failure of website creation is determined not by design, but by "information architecture." Information architecture is not about arranging pages, but about deciding "what," "where," and "how to present" information according to the order in which customers compare and evaluate. In B2B manufacturing, if the pathway from entry (search intent), exploration (in-depth investigation), comparison (selection criteria), approval (decision-making materials), to consultation (CTA) is not designed, inquiries will not occur even if there is traffic. In this service, we solidify the information architecture as a "blueprint" before starting production and construct the entire site with a consistent flow. As a result, rather than being confused after creation, we can confirm the winning strategy before building. ■ Provided Content (3 points) Information Architecture (Blueprint of the site) (Sitemap/Page roles/Flow) Content Design (What to say: Appeal axis/Comparison axis/Basis/FAQ) Production (Design/Implementation/Operational design) Deliverables: Information architecture document + complete site (Wireframes/Design/Implementation/Publication) *Please share the current URL (or materials). We will first diagnose "where you are stuck" structurally.

The reasons for leaving manufacturing industry websites are mostly "unknown," "unable to find," and "unable to proceed." Even after reading the page, users do not know what to look at next, understanding stops due to technical jargon, navigation is interrupted, and it is difficult to view on smartphones. When there are such UX bottlenecks, even if there is search traffic, users do not navigate further, do not proceed to comparison, and inquiries do not occur. In this service, we will identify the causes of navigation and drop-off from the perspective of access analysis, heat maps (if possible), and B2B decision-making pathways, and improve UI/UX. Instead of a complete design overhaul, we prioritize improving navigation, the presentation of information, and the placement of CTAs, making it easier to achieve results in a short period. ■ Service Contents (3 points) Current Situation Diagnosis (identification of drop-off points, areas of confusion, and factors hindering CTAs) Navigation Design (establishment of next pathways, deep-dive pathways, and comparison/approval pathways) UI Improvement (specific improvements to headings, whitespace, navigation, forms, etc.) Deliverables: UX Diagnosis Report + List of Improvement Measures + Improvement Proposals (wireframes/instructions) *Please provide the current URL and the "most desired outcome (increase in inquiries, increase in document downloads, etc.)." We will work backwards from the causes of drop-off.

If the site is slow, inquiries will not increase. Especially in B2B manufacturing, if there is a "wait" during the flow of search traffic → comparison → document review → inquiry, drop-offs will occur. Pages not displaying, heavy images, slow loading on smartphones, and forms freezing can all disqualify a candidate. Our service addresses the causes of speed degradation through the steps of "measurement → identification → improvement → re-measurement," improving both perceived speed and metrics (such as LCP/INP/CLS). We prioritize improvements not just to raise scores, but to enhance areas that impact CVR (inquiries/document downloads). ■ Service Offerings (3 points) 1. Speed Diagnosis (identifying causes of slowness: images/JS/CSS/server/DB, etc.) 2. Improvement Design (prioritization: Impact × effort, based on CVR impact) 3. Improvement Implementation (optimization, configuration changes, operational rule establishment) Deliverables: Speed improvement report + implementation of improvements (or revision instructions) + re-measurement results *Please provide the target URL. We will first identify the "culprit of slowness."

What is truly frightening about CMS migration is not the migration process itself, but rather the "accidents after publication" and "operational collapse." Issues such as display errors immediately after migration, SEO decline due to URL changes, confusion over update permissions, vulnerabilities due to plugin dependencies, and inadequate backups can lead to a decrease in inquiries and a loss of trust. In this service, we will organize the challenges of the current CMS (security, update capability, operational burden) and carry out the CMS migration, including safe operation after migration (permissions, update rules, backups, monitoring). The goal is not just to migrate, but to create a state that can withstand long-term operation. ■ Service Contents (3 points) - Migration design (current inventory, URL policy, migration procedures, risk management) - CMS migration implementation (content migration, template preparation, functionality verification) - Safe operation design (permissions, update flow, backups, monitoring) Deliverables: Complete CMS migration package (migration plan, migration work, safe operation design document, publication) *Please share the current CMS (such as WordPress) and site URL. We will first identify the "migration risks."

The failure of brand websites tends to polarize. On one hand, if the worldview is prioritized too much, it can lead to a state where "it's unclear what the strengths are" and "it's unclear what to look at next." On the other hand, if too many sales elements are crammed in, it can break the worldview and cause brand damage. Particularly in the manufacturing industry, where technology, quality, history, and philosophy are the sources of value, if the "order of reading" is not designed, it won't be considered in comparisons. Our service designs a navigation structure (story structure) that allows users to naturally deepen their understanding while preserving the brand's philosophy, aesthetics, and tone. As a result, there will be an increase in direct searches, document downloads, and consultations, allowing the brand and sales to coexist. ■ Provided Content (3 points) 1. Brand structure design (elements of the worldview and verbalization/order of presentation) 2. Navigation design (storyline: the more you read, the deeper your understanding) 3. Production (design/implementation/easy-to-manage CMS) Deliverables: Complete brand website (design document, wireframes, design, implementation, publication) *Please share the current URL and the "worldview you want to protect (reference sites are also acceptable)." We will propose a structure that balances the worldview and navigation.

"Renewal = Rebuilding" is not necessarily the correct answer. In B2B manufacturing, addressing the causes of lack of inquiries (such as pathways, comparison materials, CTAs, forms, and page roles) is often more cost-effective and yields better results than simply refreshing the design. Existing sites often retain search rankings and past content assets, and completely rebuilding them can lead to losing valuable elements. In this service, we prioritize improvements that directly impact results based on the existing site. In many cases, it is more effective to refine product pages, case studies, FAQs, comparisons, and forms rather than completely redesigning the homepage. We will establish improvement priorities based on Impact × labor hours to increase inquiries in the shortest time possible. ■ Service Offerings (3 points) 1. Current Situation Diagnosis (Identifying causes of lack of results: pathways, information, CTAs, forms) 2. Improvement Design (Prioritization: Impact × labor hours, in order of low-cost effectiveness) 3. Partial Renovation (Renovation of templates, copy, pathways, forms, etc.) Deliverables: Improvement design document + list of improvement measures + partial renovation (or renovation instruction document) *Please provide the current URL and the "desired outcomes (inquiries/quotes/document downloads)." We will design the shortest route.

The reason why WordPress sites fail to achieve results is not due to design or themes, but rather "the information is scattered and the operations are in disarray." As pages increase, duplication occurs, categories get lost, plugins multiply and become unstable, and rules collapse every time the person in charge of updates changes. When this leads to a state of "unreadable, unsearchable, and unmanageable," both search traffic and inquiries decline. In this service, before abandoning WordPress, we will take stock of the current situation, organize it, and redesign categories, navigation, templates, and operational rules. If necessary, we will also implement minor structural improvements and ensure safe operations (updates, backups, permissions) to restore WordPress to a "combat-ready state." ■ Service Offerings (3 points) 1. Current situation inventory and problem identification (diagnosis of pages/categories/navigation/plugins/operations) 2. Reconstruction of information design (category design, navigation flow, CTA design) 3. Operational and safety design (update rules, permissions, backups, minor improvements) Deliverables: WordPress organization and redesign report + improvement design document (including modifications as needed) *Please provide the current URL and the "issues you are facing (updates, inquiries, display issues, etc.)." We will first identify the "causes of the disarray."

The service site for the manufacturing industry is neither a product site nor a company introduction. For intangible services such as processing, design support, maintenance, inspection, and consulting, it is often difficult to convey value, and in comparison, they tend to appear "essentially the same." As a result, decisions are made based solely on price and delivery time, causing strengths to be overlooked. In this service, we break down the value of the service into "whose challenges, to what extent, through what procedures, and as what outcomes are provided," and restructure it as a pathway to comparison, deliberation, and consultation. By first organizing the "verbalization" and "evidence presentation" of the service, we aim for improved inquiry quality and business negotiations, rather than just a superficial renewal. ■ Provided Content (3 points) - Verbalization of services and design of appeal axes (extraction of non-overlooked strengths and comparison axes) - Information design (service structure, page roles, pathways, deliberation materials) - Production (design/implementation/easy-to-operate CMS) Deliverables: Complete service site (design documents, wireframes, design, implementation, publication) *Please share the current URL (or sales materials). We will first identify "where the message is not being conveyed" through structure.

The problem with large-scale sites is not the "number of pages," but rather "the lack of organized information." As the number of pages increases, the same content gets scattered across multiple locations, outdated information remains, and users become lost. As a result, even if there is search traffic, users do not navigate further, comparisons do not progress, and inquiries decrease. Furthermore, the operations team also struggles to identify where updates are needed, leading to accelerated neglect. In this service, we will first take inventory of the large-scale site and decide what to keep, integrate, or discard, before reconstructing the category design, navigation, and templates. This will not only improve the appearance but also change the way information is managed, allowing for smoother operations. ■ Service Offerings (3 points) Inventory and organization (visualization of page assets / identification of duplication, decay, and causes of user confusion) Reconstruction of information design (categories / navigation / in-depth exploration after search traffic) Renewal implementation (template unification / migration / URL management) Deliverables: Complete set of large-scale site information organization renewal (inventory sheet, integration design, sitemap, migration plan, implementation) *Please provide the site URL and an estimate of the number of pages (e.g., 200 pages, 500 pages). We will first create a "blueprint for organization."

The main reason for the lack of results on manufacturing industry websites is that product pages are "disorganized" and "unable to be updated." Product pages should ideally serve as a receptacle for search traffic and be the main battleground for comparison and inquiries. However, in practice, the writing style differs from page to page, essential information is missing, and the assumptions that salespeople have for explanations are not reflected on the web. As a result, inquiries do not increase, and even attempts to boost them lead to a state where "mass production stops." In this service, we will template the page structure, input rules, required items, CTAs, FAQs, and comparison pathways to enable the mass production of product pages. Even if the person in charge changes, we will create a system that ensures consistent quality and allows for the rapid increase of "product pages that generate inquiries." ■ Provided Content (3 points) 1. Winning design for product pages (template for upper description, comparison/approval materials, CTA design) 2. Template and input rule design (required items, writing style, examples of what not to do, operational procedures) 3. Mass production operation design (category design, list design, update flow, quality checks) Deliverables: A complete set of product page mass production templates (page templates/input guides/sample drafts/checklists) *Please provide three representative product page URLs. We will create a winning model and implement mass production.

The most effective element in comparing and evaluating B2B manufacturing is not specifications or company introductions, but "case studies." However, many case study pages only state "we did it," lacking the conditions and reasoning behind the decisions. As a result, readers cannot determine if it applies to their own situation and do not proceed to consultation. On the other hand, if too many details are provided, confidentiality cannot be maintained. This is the challenging aspect of creating case studies. In this service, we will design a case study template that presents industry × size × challenges × conditions × measures × results as "replicability" without revealing company names. Even if the personnel change, the quality will remain consistent, allowing for the mass production of case studies that lead to inquiries. ■ Provided Content (3 Points) 1. Winning design for case study pages (structure that resonates in comparisons = how to show replicability) 2. Input rules and confidentiality design (defining what information can and cannot be disclosed and expression templates) 3. Mass production operation design (categories, lists, search, quality checks) Deliverables: A complete set of case study page mass production templates (page templates/input guides/confidentiality rules/checklists) *Please provide three existing case studies (oral level is acceptable). We will adapt them to maintain confidentiality.

Manufacturing industry websites tend to confuse users the more information they contain. With a large number of products, various applications, and complex technical terms, relying solely on navigation can lead users to fail in finding the information they need, resulting in abandonment. This is where internal site search becomes crucial, but simply adding a search box is not enough. If the search results are inaccurate, there are no filtering options, it struggles with synonyms, and it is not linked to categories, then the search function will not be used and may even create dissatisfaction. Our service designs the search parameters, dictionaries, filtering options, and the presentation of results to align with the search intents of the manufacturing industry (applications, materials, models, standards, challenges, processes), transforming it into a "searchable site." As a result, user engagement increases, self-resolution before inquiries improves, and the conversion rate for business negotiations rises. ■ Service Offerings Search requirement design (what users want to search for/search targets/synonyms and terminology dictionary) UI/filtering design (facets, category linkage, result display) Operational design (tag and attribute design, rules for additions, improvement metrics) Deliverables: Internal site search design document (requirements, dictionary, attributes, UI, KPI) + implementation specifications (if necessary) *Please provide the site URL and the "searchable targets (products, case studies, materials, etc.)." We will design based on the search intent.

The biggest reason why the technical value of the manufacturing industry is not conveyed is that people think they are "explaining it in writing." Technology cannot be understood without knowing the "structure," such as processes, conditions, comparison axes, and failure patterns. However, because the web is skimmed, long texts are not read, and ultimately, it ends up being a "company that is hard to understand." This service will restructure the technology with the premise of "visual explanation," creating technical pages that people who arrive through search can understand in a short time. Furthermore, by organizing the necessary decision-making materials for comparison (application conditions, limitations, differences from other methods), the quality of inquiries will improve, leading to business negotiations. ■ Provided Content (3 points) - Structuring technology (organizing processes, conditions, comparison axes, and application scope) - Visual design (diagrams/comparison charts/flowcharts that can be understood in one page) - Page production (copy/design/implementation/navigation design) Deliverables: Technical page (including diagrams) + diagram data (reusable) + navigation design *Please tell us one technical theme you want to convey. We will first create a "design blueprint for the diagram."

Many company brochures (PDFs) are not created in a way that considers the order in which they are read. As a result, they are not read when posted online, are weak in searchability, and are not used in comparison and evaluation scenarios. In B2B manufacturing, decision-makers quickly assess "what strengths this company has," "whether it fits their own company," and "whether there is a basis for approval in internal discussions." Simply posting the company brochure on the web does not facilitate this judgment. Our service redesigns the company brochure as a "web structure," allowing necessary information to be easily found, enhancing understanding, and creating pathways that lead to inquiries. While leveraging the assets of sales materials, we create a single structure that encompasses search traffic, user navigation, and internal approvals. ■ Service Offerings (3 points) - Structural breakdown of the company brochure (organizing what is valuable and what serves as decision-making material) - Web structure design (page layout, navigation, user flow, CTA design) - Operational design (update rules, templates, role division with PDFs) Deliverables: Structure design document for web conversion of the company brochure (sitemap/page design/key points of the text/navigation) *Please share the latest version of the company brochure PDF. We will provide a proposed structure for its web conversion.

The loss of orders in B2B manufacturing is more a result of being buried in the "comparison arena" than losing to competitors. What the other party is comparing is not just price, but also quality, range of services, risk, reliability of delivery times, structure, track record, and guarantees. However, many company websites do not organize the materials for comparison, creating a situation where customers can only "compare based on price." In this service, we will extract the criteria where your strengths can win and create a comparison page that incorporates a compelling structure to win in competitive comparisons. You can choose whether or not to mention competitor names. The key is to design it in a way that reduces confusion in the comparison process and leads to consultations. ■ Provided Content (3 points) 1. Design of comparison criteria (organizing the decision-making materials that customers truly care about) 2. Articulation of differentiation (conditions where your company can win, scope of application, and rationale) 3. Page creation (comparison table/FAQ/case study pathways/CTA) Deliverables: A complete set of competitive comparison pages (structure, copy, comparison table, pathways, implementation specifications) *If you know the names of 2-3 competitors, please provide them; if not, please tell us the "common reasons for losing." We will design from the comparison criteria.

This document explains the philosophy and foundation of web production that generates results. It details the origin of design that started from "connecting," the reasons why a site that "just exists" cannot produce results, and the four axes of content design. Each chapter is clearly explained, making it a useful reference. Please download it and take a look. [Contents (partial)] ■ The reason HTML was created - Why did the web start with "links"? ■ Why do companies need a website - From "business card" to "profit device" ■ Who is the website for - From "self-expression of the management" to "user perspective" ■ What is content - Designing images, text, and structure from the "delivery method" ■ Is "good design sells" an illusion - The true relationship between visuals and results *For more details, please download the PDF or feel free to contact us.

"ACTSITE" is a results-oriented web design process developed by And One Co., Ltd., which integrates years of web production experience with marketing, behavioral economics, and unique AI utilization know-how. In typical web production, projects tend to progress based on subjective preferences such as "favorite colors" and "desired features." However, this system works backward from the business objective of "who to communicate with, what to convey, and how to drive action," to create an overall design. It is not a site focused on appearance, but rather the ACTSITE method, based on our philosophy, creates structures and pathways that directly lead to results. [Features] ■ Deep research × 3C analysis × Persona design ■ Structure and pathway design based on behavioral economics theory ■ Design that facilitates easy measurement of results (CV buttons, reservation pathways, etc.) *For more details, please download the PDF or feel free to contact us.

Many websites are created from "means" rather than "purpose." As a result, they end up being sites that serve no one. At And One, unlike the typical approach where "creating" becomes the goal, we consistently structure a "process for achieving results." That is the "And One Method." *For more details, please download the PDF or feel free to contact us.*

The reason B2B inquiries are not increasing is not due to a lack of appeal, but rather because the "barrier to consultation" is high. In the manufacturing industry, many people are in a state where they cannot inquire immediately, citing reasons such as "still in the early stages of consideration," "conditions are not yet met," "internal approval is needed first," or "currently comparing estimates." However, many websites only have a single call-to-action (contact us) and do not accommodate those who are still in the pre-consultation stage. As a result, even if they read and are convinced, they end up leaving. Our service will stage the call-to-action according to the consideration phase, designing the wording, placement, flow, and forms as a cohesive unit. The goal is not to push a sale but to lower psychological resistance by allowing consultations, thereby increasing both the number of consultations and the quality of inquiries simultaneously. ■ Service Offerings (3 points) 1. CTA strategy design (by consideration phase: initial/comparison/approval/just before ordering) 2. Copy and placement design (wording, timing, positioning within the page) 3. Implementation and measurement design (forms, measurement, foundation for A/B testing) Deliverables: CTA design document + CTA copy + placement diagram + form improvements + measurement settings (implementation if necessary) *Please provide the current URL and the "action you want to increase (consultation/estimate/document download)." We will design it to increase as quickly as possible.

This document explains the practical aspects of web renewal from a design perspective. It clearly addresses issues such as "the number of pages is increasing and cannot be organized" and "visitors do not know where to look" by discussing the causes of these web-related problems and the foundational work that should be done first, known as "structural design." This book serves as a useful reference, so please feel free to download it and read it. 【Contents (partial)】 ■ "Designing Site Structure - Creating Paths That Users Won't Get Lost On" ■ Designing the Overall Experience - The Essence of UX Flow ■ Forms and CTAs - Designing for Action ■ How to Choose a CMS - WordPress, EvolutionCMS, or Drupal ■ SEO is Not Just a Quick Fix - Designing for Trust in the GEO Era *For more details, please download the PDF or feel free to contact us.