エスディーテック List of Products and Services

We would like to introduce "Design Consulting," which generates ideas through human-centered design thinking. Our company promotes design based on the HCD process and creates outputs to convey user requirements to the engineering process. Additionally, our design consultants, who are certified human-centered design experts by HCD-net, facilitate co-creation with clients. 【HCD Process】 ■ Understanding and clarifying usage situations ■ Clarifying user requirements ■ Creating solutions ■ User evaluation (HCD stands for Human Centered Design) *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

We would like to introduce "Engineering Solutions," which utilizes various technical methods and tools to turn ideas into feasible forms. Our company proposes various solutions and methods to realize ideas and projects, providing appropriate solutions and systems tailored to the client's challenges and phases. Whether clients want to achieve UI development in a short period and at low cost, or wish to maintain it in-house, we accommodate development using various middleware and tools according to client requests. 【Areas of Expertise (Partial)】 ■ Embedded system design and development ■ Smartphone app design and development ■ Web service design and development ■ XR content design and development ■ 2D/3D graphics production *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

We would like to introduce the flow of the "UI × Font Diagnosis Service" offered by SD Tech Co., Ltd. First, you will fill out a form with an overview of the current situation. Even those who are not familiar with UI/UX will have our staff conduct an interview to understand the current state. After that, we will provide a complete set of high-quality embedded fonts, "Kongō Gothic," which have won awards in various countries. Next, we will conduct an expert review. Finally, we will report the diagnosis results and present a brief report. Additionally, even after the service is completed, we will support the proposal and development of solutions and improvements for the issues identified in the diagnosis report. 【Service Flow】 1. Fill out the necessary information in the form 2. Provide the fonts 3. Conduct expert review 4. Report the diagnosis results *For more details, please refer to the related links or feel free to contact us.

• Other contract services
• Software (middle, driver, security, etc.)
• Embedded system design service

Simulation technology used in virtual vehicle development for automobiles. Even in the latest simulations that can recreate realistic road environments, many of the available landscapes are European and American cityscapes. Therefore, we have started providing 3D objects that can easily recreate Japanese cityscapes.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

Driving simulation software is essential for automotive system development. Have you ever spent a lot of time and effort on placing 3D objects when creating various scenarios and landscape patterns? To alleviate these tasks, we have started providing a tool that can automatically place 3D objects.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

"Storyboard" is a low-code GUI development environment developed by Crank Software for embedded systems, consisting of the Storyboard Designer for UI design and the Runtime Engine for execution on the target. Since 2007, it has been adopted by over 350 companies in 150 countries and operates as the UI for 500 million devices of various scales worldwide. In addition to functioning as a user interface for Linux systems, it provides a smartphone-like UI/UX (user experience) even on resource-constrained embedded real-time operating systems (firmware), contributing to the enhancement of customer experience for products. *Our company is an authorized distributor licensed to sell "Storyboard Development Suite" from Osaka NDS Co., Ltd., the official sales agent.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

We offer an introductory course aimed at implementing design thinking. Our UX designer at SD Tech will explain practical content that incorporates insights and know-how gained through real-world experience in UX design, design thinking, and service design. Additionally, we assist with various workshops, lectures on tool usage, and prototyping using these tools. 【Flow】 <1-Day Course (6 hours)> Morning: UX Design/Design Thinking - Explanation of general concepts and specific implementation methods (such as the HCD process) Afternoon: Service Design - Explanation of the differences and relationships with UX design, as well as key points and perspectives necessary for implementation Afternoon: Discussion - Hearings and discussions aimed at implementing design thinking *For more details, please refer to the related links or feel free to contact us.

• Other contract services
• Software (middle, driver, security, etc.)
• Embedded system design service

We are conducting co-creation ideation for your company's products/services. Using an approach that incorporates UX design perspectives, we co-create ideas in a workshop format together with your team members. Additionally, we assist with easy-to-implement lectures on tool usage, prototyping using the tools, and other short-term classroom sessions and exercises. 【Flow】 1. Hearing: 1-2 sessions to understand your company's challenges and the skills of the development team. 2. Workshop design by us: 1-2 weeks. 3. Workshop: 1 day/full day for co-creation ideation regarding your products/services. 4. Summary and document preparation by us: 2 days to 1 week. 5. Reporting session: 2 hours. *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

We will co-create a system (service design) with your team in a workshop format to continuously provide a comfortable user experience associated with your services. Additionally, we will assist with lectures on how to use tools, as well as easy-to-implement classroom sessions and exercises such as prototyping using those tools within a short period. Please utilize this when considering the introduction of design thinking or tools at your client site. 【Flow】 1. Hearing: 1-2 sessions to understand your challenges and the skills of your development team. 2. Workshop design by us: 1-2 weeks. 3. Workshop: 1 day/full day for co-creation ideation regarding your products/services. 4. Summary and document preparation by us: 2 days to 1 week. 5. Reporting session: 2 hours. *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

We conduct "UX/UI Expert Reviews (Research)" at our company. We evaluate usability issues from various angles with a customer perspective, extracting challenges from a UX standpoint, such as unclear or difficult-to-use aspects. We will provide improvement proposals for the identified issues and challenges. Please feel free to contact us when you need our services. 【Flow】 1. Hearing: 1-2 sessions to discuss the concept, requirements, and your company's challenges regarding the current or upcoming product. 2. Review design by us: Approximately 1 week. 3. Expert review implementation: 1-2 weeks, conducted by three human-centered design specialists/UX designers, who will consolidate opinions and consider/create improvement proposals. 4. Reporting session: 2 hours. *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

We offer an introductory AI course (theory and practical exercises) for beginners in AI. In a short period and at a low cost, you can learn what AI is and experience AI prototyping. Our AI consultants at SD Tech will teach you what can be done with AI and how it can be applied to various services through theory and practical exercises [how to create a simple AI prototype (image classification)]. Please feel free to contact us if you are interested. 【Flow】 <1-day course (6 hours)> 1. First half: Theory "Understanding AI" course 2. Second half: Practical exercise creating an image classification AI *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

Our company provides initial support (research and design) for the introduction of AI technology. We organize and propose the objectives, technical policies, and hypotheses for the implementation. Additionally, our AI consultants at SD Tech will quickly propose technical objectives, hypotheses, and verification methods for your company's AI technology implementation. Please feel free to contact us when you need assistance. 【Flow】 1. Hearing: 1-2 sessions to discuss your company's challenges and requirements 2. Setting objectives/policies/hypotheses/verification methods for AI technology implementation: 1-2 weeks 3. Discussion: Half a day for exchanging opinions and co-creating on the established policies and hypothesis verification methods 4. Refining the proposal content at our company: 2 days to 1 week 5. Conducting a reporting session: 2 hours *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

We offer a UI prototyping course (lecture and hands-on practice) for non-designers. This course is designed to quickly create planning images for websites and apps within your company. Our UX designers at SD Tech will teach you how to create simple UI prototypes (wireframes + screen transitions) through lectures and practical exercises. If you are interested, please feel free to contact us. 【Flow】 <1-day course> First half: Lecture on UI wireframes for smartphone apps Second half: Hands-on practice where participants create based on the lecture content *For more details, please refer to the related links or feel free to contact us.

• Other contract services
• Software (middle, driver, security, etc.)
• Embedded system design service

It is a self-check method with few questions, allowing users to undergo the check with minimal stress. Since it is not face-to-face, there is no concern about being led in their responses, enabling them to objectively understand their health status. ■ Self-check method It is a self-check method with few questions, allowing users to undergo the check with minimal stress. ■ Offline testing available Testing can be conducted in various environments (hospitals, facilities, mountains, etc.) where internet connectivity is not available. ■ Short check time The test duration is 3 minutes (approximately 20 minutes for TDAS), allowing for prompt confirmation of results.

• Other measurement and measuring equipment

We would like to introduce a case where we jointly developed a new learning support service for Z-kai Co., Ltd. to promote digital transformation (DX) in the education field, leveraging our long-standing collaboration with Wacom Co., Ltd. There was a need for a feature that allows students to search for terms they find concerning or do not understand during their studies, so that their learning would not be interrupted. With the introduction of "Manabi Search Chienowa," students can instantly access the terms they want to look up or the materials they wish to reference while studying. [Challenges] - A system was needed that would allow students to enjoy and realize their own efforts and progress, thereby enhancing their motivation to continue learning. - When reviewing corrected answers, a system was required that would enable students to intuitively understand where they stumbled and which parts they spent time on, making it easier to identify points for review. *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

We would like to introduce a case of technical demo development aimed at clearly presenting the scope of the "Design Engineering" services provided by SD Tech, as well as the design-to-development process. Focusing on the increasing prevalence of sleep disorders in recent years, we are challenging ourselves to create solutions that gently guide users into a comfortable "sleep" and "awakening" by creating an immersive space. In the upstream design phase, we set up experience scenarios that evoke the persona of a certain IT designer's lifestyle and preferences, as well as the usage situation of the demo. Based on these settings, we designed the requirements and system configuration for a demo aimed at inducing relaxation and drowsiness. 【Technical Demo】 - Promotes relaxation through auditory stimulation with background music that encourages relaxation. - Sprays scents according to scenes and modes to stimulate the sense of smell. - Allows mode switching operations from a smartphone app. *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

We would like to introduce a case study of the development of a tablet application and UI/UX design for the service "e-Concierge" provided by Nippon Telenet Corporation. The company was seeking an application development firm that could collaborate with Nippon Telenet, server/conversational engine development companies, and terminal development companies for implementation experiments, enabling the establishment of usability and system concepts. As a result, we coordinated discussions with the relevant parties and constructed specifications/designs that could be realized from upstream design to implementation processes. Furthermore, in the upstream design phase, we aimed to create an application that is easy to understand and use for the elderly by considering their cognitive and physical characteristics in the screen design and visual design. [Design] - Analysis of the characteristics of the target elderly demographic - Persona development (co-created with Nippon Telenet) - Design concept formulation - Design guide creation - UI/UX design - UI design creation *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

We would like to introduce a case of technical demo development aimed at clearly presenting the scope of our "Design Engineering" services and the design-to-development process. Focusing on the risk of heatstroke for elderly individuals living alone, we developed a technical demo with the concept of "monitoring" by understanding changes in the environment, rather than through video surveillance, while considering privacy protection and respect for personal life. In the upstream design phase, we created personas and scenarios based on an elderly person living alone and their son living separately, and established requirements for a simple demonstration. [Case Overview] ■ Using a Raspberry Pi and LCD display as a management monitor inside the home, we can measure the indoor temperature, humidity, and the surface body temperature of individuals, and store the measurement data on a server. ■ Assuming that the sensors detect a person inside the home at risk of heatstroke, we can experience alerts sent to a smartphone when the temperature exceeds a user-defined threshold, as well as emergency contacts and remote air conditioning control from the smartphone. *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

We would like to introduce a case where we collaborated with Ofa Support Co., Ltd. to develop the "Driving Skills Test" support system "SefoMo." By adopting our "TRITO Comperio" (a toolkit for building systems utilizing machine learning) and integrating it with the company's efforts and know-how for evaluating and improving driving skills, we implemented "UX/UI development" for the "Driving Skills Test," "AI development" for assessing driving skills, and "system development" to support the service. We thoroughly discussed the realization of the service and provided one-stop support from server environment construction to app development. 【UX/UI Development】 - In the initial development phase, we created a prototype and conducted user tests simulating actual skill tests. - This allowed feedback from the actual users to reach the developers, resulting in specifications that reflected this input, creating a system that is user-friendly and easy to understand for both instructors and examinees. *For more details, please refer to the related links or feel free to contact us.*

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

We would like to introduce a case study of the design and development of a product introduction website in collaboration with Nidec Machine Tool Corporation. In this website, we engaged in discussions while considering the purpose and positioning of the site, as well as envisioning how users would grow through the site. We defined user requirements, created wireframes, and conducted design considerations and development. We proposed a simple and dynamic tile design, along with interactions that deepen users' understanding of the products and lead to actions such as requesting materials, which were adopted. [Case Overview] - Site considerations tailored to the users - Screen transition design based on user perspectives - Site design creation reflecting the client's vision *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

We would like to introduce a case study where we exhibited a system that infers the relationship between individuals and groups from digital pen data in collaboration with Wacom Co., Ltd. At "Connected Ink 2020," now in its third year, we created a more abstract artwork themed around the interactions between individuals and groups. SD Tech was responsible for concept planning, UI design, machine learning model development, and application development. 【Case Overview】 ■Client: Wacom Co., Ltd. ■Year: 2021 ■Services: UX/UI design, graphics production, software design consulting, software development, design consulting, machine learning consulting, machine learning model development *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

We would like to introduce a case where we developed the software for the karaoke search terminal "JOYPad Kyokunavi" (JR-P2000) in collaboration with the planning team of Exing Co., Ltd. SD Tech was involved from the conceptual stage of the device, comprehensively handling functional proposals, requirements definition, UI/UX design, design specification considerations, software specification considerations, implementation, and evaluation. We continue to provide high-quality software, from proposing UI/UX and service flows to implementation and evaluation, in order to support new features. 【UI/UX Design】 - Simple and friendly flat design - Conducted repeated considerations for a UI that makes it easy for users to find the functions they want - Achieved intuitive operability that allows for easy reservations with just a flick *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

We would like to introduce a case where we collaborated with Kyocera Corporation to develop the GUI and software for Kyocera's envisioned future concept car, "Moeye." Our company was responsible for the development and implementation of control software that enables the integrated control of multiple devices provided by the company, the UI design of the dashboard expected to deliver visual effects, and the GUI software that coordinates the operation of multiple devices connected to the in-car network. We collaboratively developed various software based on the concept and requirements proposed by the company, creating a rich sensory mobile space for the era of autonomous driving. [Case Overview] - GUI software that enhances the in-car space using glasses-free stereoscopic vision, tactile feedback "HAPTIVITY," LED lighting "CERAPHIC," sound, and aroma diffusers, as well as control software that enables the coordinated operation of all these devices connected to the in-car network, developed collaboratively based on the concept and requirements. - Information structure design that leverages the "depth" unique to stereoscopic vision. *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

We would like to introduce a case where we were responsible for the system planning, UI design, machine learning model, and application development of a system that estimates the "transience of the mind" from digital pen and biometric data. Focusing on drawing trees, we analyzed the collected data in real-time to estimate the transience of the mind and reflected it on the drawn tree. We collected pen data and biometric data to analyze the various ways of drawing trees, organizing common patterns, rare patterns, pen movements, and color usage. By combining the state of the canvas, user behavior, and biometric data, we developed a model to estimate how efficient or inefficient yet creative the user's behavior is, thereby estimating the transience of the mind. [Case Overview] - Organized common and rare patterns of trees, pen movements, and color usage. - Developed a model to estimate the efficiency or inefficiency yet creativity of user behavior by combining the state of the canvas, user behavior, and biometric data. *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

Estimating the user's level of comfort and deriving appropriate interactions. We will introduce a case study of an Adaptive HMI system that was researched and developed. We developed a machine learning model to estimate the user's level of comfort based on body movements and pupil changes. We researched and developed an HMI system that changes interactions according to the user's situation, as well as software that visualizes the judgments of the machine learning model. When switching from autonomous driving mode to manual driving mode, the interaction that conveys the surrounding situation intelligently switches according to the driver's level of comfort. [Case Overview] ■Client: sdtech R&D ■Year: 2019 ■Services: UX/UI design, graphics production, software development *For more details, please refer to the related links or feel free to contact us.

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services

We have entered an era where, as the value of things continues to rise and convenient products and services have permeated our lives, we seek value in time and experiences tailored to individual preferences through the entirety of services provided and the products utilized. As seen in the SDGs and global megatrends, many companies are aiming to solve social issues, and many investors are investing in companies and societies that tackle these challenges. In this era of globalization and borderlessness in the market, how should companies respond for the benefit of developers and users? Management is likely aware of keywords such as IoT transformation and DX strategy, and discussions are taking place regarding measures in response to the sense of crisis on the ground. But what is necessary for that? *For more details on the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.*

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

In the first session, "Design Engineering that Brings Joy to the Future of Companies, Developers, and Users," we discussed how developers can create value and deliver it to users in the form of services and products, as well as the usefulness and overview of "Design Engineering" as a means to solve corporate challenges such as promoting digital transformation (DX). In the second session, we will introduce a more specific flow of collaboration between designers and engineers, explaining why this methodology is desirable and deepening the understanding of its necessity. *For detailed content of the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.*

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

"Design Engineering," an effective process for solving challenges faced by companies. In the third installment, titled "Design Engineering," which realizes ideas and enhances certainty, we will explain the roles of designers and engineers, as well as the effects achieved through co-creation. *For detailed content of the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

Traditionally, the fundamental strategy that has been emphasized in planning our company's products and services has often focused on "differentiation" from competitors' products and services, or on how to maintain "superiority." It was an era where employees dedicated their efforts to preventing commoditization in a saturated market. Times have changed, and the environmental destruction caused by "mass production," "mass consumption," and "mass disposal" has become a concern for responsible societies and companies that connect with younger generations, leading to a reevaluation of the purpose of corporate existence. Moreover, seemingly similar digital products are being disseminated through smartphones and video streaming, and some may be frustrated by advertising strategies that seem to deceive users' points of contact. *For more details on the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.*

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

In the previous fourth session [“Ideas” necessary for design engineering], we explained design engineering as a means to discover “what to conceive and how to realize it” as the original upstream process of design and development. This time, we will introduce “how to realize it.” Recently, in application development required for products and services, by utilizing various tools and services, the process of prototyping what has been defined in requirements and design, and evaluating the validity of the incorporated requirements has become more efficient, although it cannot be said to be “easy.” By advancing digitization within the development team, efficiency has been improved. It is important not to eliminate the “ideas” generated in the previous process merely as theoretical discussions but to make them tangible. This allows for the identification of areas for improvement and better requirements during the concretization process, and it also enables prioritization towards “realization.” *For detailed content of the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

In the 4th and 5th sessions, we explained the means of "idea generation" and "realization" necessary for design engineering. This time, we will discuss the final major stage of the process, which is "evaluation," whether in the design process or the engineering process. Rather than focusing on general evaluations and tests such as "user evaluation," "heuristic evaluation," "feasibility study," or "unit/integration testing," we will introduce evaluation methods in "design engineering" that incorporate perspectives and insights that are often overlooked by these evaluation methods. We hope that this article will provide some hints for those who read it in the future. *For detailed content of the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.

• Software (middle, driver, security, etc.)
• Other contract services
• Embedded system design service

"TRITO VR" is an integrated environment that allows for the reproduction of indoor and vehicle spaces in VR, enabling the evaluation of elements that make up displays and HMIs (Human-Machine Interfaces) while adjusting them. Thanks to the ease of making adjustments unique to a digital environment, it is possible to repeatedly conduct trial and error to improve quality during use. Developed GUI applications can be immediately displayed in the VR space, and by using an operating device, they can also be manipulated as HMIs. 【Features】 ■ A cockpit design simulator that enables rapid trial and error ■ GUI applications can be displayed and operated in the space immediately ■ Eye tracking can be used for user gaze analysis and evaluation

• Software (middle, driver, security, etc.)
• Embedded system design service
• Other contract services