Arcuss Japan Inc. Product Lineup

Arcus Japan is a CRM expert group led by a pioneer in CRM and the inventor of CRM 2.0 (platform-based CRM), who is also a specialist in corporate psychology (CRM Doctor/CRM Diagnostician). Unlike other systems, the implementation of a CRM system is not the end; it requires continuous daily use for strategic application and ongoing improvements in line with market trends. Therefore, just as people undergo health check-ups, regular check-ups by a CRM Doctor are essential. 【An example of when CRM is in place (excerpt)】 ■ Restaurants - Customers are recognized, allowing them to receive service with a sense of "the usual," creating a feeling of special treatment that encourages them to want to support the establishment if needed. ■ E-commerce sites - Customers receive cart abandonment emails suggesting "How about this as well?" with attentive follow-up, making them feel secure in deciding to purchase from "this store." *For more details, please download the PDF or feel free to contact us.

"CRM 4.0 (Creative CRM)" engages with the "deep level" (ICX) of customer awareness, emotions, and values formed in CRM 3.0, going beyond customer emotions, behaviors, and predictions to build a framework based on purpose, empathy, and sustainable relationships. In the era of CRM 4.0, where the concept shifts from "management" to "co-creation," it is essential to resonate with the deep psychology of customers, necessitating an approach similar to psychology, which can be referred to as "corporate psychology." Additionally, since it is necessary to support customers in the long term, ongoing maintenance and updates (regular check-ups) of CRM are essential, and it is important for CRM specialists to possess special knowledge as "CRM diagnosticians (CRM doctors)." [Key Factors] ■ Emotional Intelligence ■ Well-being Linked CX ■ Self-evolving CRM ■ Web 3.0/Metaverse Compatibility ■ Purpose Driven ■ Holistic Analysis *For more details, please download the PDF or feel free to contact us.

In the retail industry, deeply understanding customer purchasing behavior and providing optimal product suggestions and services is essential for increasing sales. Customer needs are diversifying, and it is necessary to enhance the overall customer experience, not just sell products. CRM 4.0 aims to increase customer satisfaction and boost repeat customers by aligning with customers' emotions and values to build long-term relationships. 【Usage Scenarios】 - Analyzing customer purchase history and behavior data to provide personalized product suggestions - Developing empathetic marketing strategies based on customers' emotions and values - Offering new purchasing experiences utilizing Web 3.0/Metaverse 【Benefits of Implementation】 - Improved customer loyalty - Increased sales - Effective use of customer data - Differentiation from competitors

In customer analysis within the financial industry, it is important to accurately understand the diverse needs of customers and provide optimal financial products and services. By understanding customers' life stages and values, more personalized proposals can be made, leading to increased customer satisfaction. CRM 4.0 aims to align with customers' emotions and values to build long-term relationships. 【Use Cases】 - Segment analysis based on customer behavior history and attributes - Psychological analysis to grasp customers' potential needs - Proposals for personalized financial products 【Effects of Implementation】 - Promotion of cross-selling through deeper customer understanding - Improvement of customer engagement - Reduction in churn rate

In quality management within the manufacturing industry, it is important to quickly collect feedback from customers and link it to improvements in products and services. CRM 4.0 contributes to quality enhancement by deeply understanding customer emotions and values, allowing for the early detection of potential issues. Building sustainable relationships with customers and increasing satisfaction with products are essential for establishing a competitive advantage. 【Usage Scenarios】 - Centralized management of customer complaints and inquiries - Collection and analysis of customer opinions regarding product quality - Prioritization and execution of quality improvement initiatives 【Effects of Implementation】 - Increased customer satisfaction - Improvement in product quality - Reduction of recall risks

In patient management within the healthcare industry, it is essential to accurately understand the patient's condition and provide appropriate medical care. Particularly, it is important to empathize with the patient's emotions, such as anxiety and concerns, and build a trusting relationship. CRM 4.0 approaches the deep levels of the patient's consciousness, emotions, and values to establish better relationships. By supporting the patient's self-actualization, it contributes to increased satisfaction. 【Usage Scenarios】 - Integrated management of patient information - Management of medical appointment scheduling - Providing information to patients - Recording treatment progress - Patient satisfaction surveys 【Effects of Implementation】 - Increased patient satisfaction - Increase in repeat patients - Improvement in the quality of medical services - Streamlining of operations - Business improvement

In educational institutions, effectively managing students' learning histories and providing education tailored to individual needs is essential for achieving high-quality education. By understanding learning progress, comprehension levels, interests, and concerns, we can maximize students' potential and enhance their motivation to learn. CRM 4.0 addresses this challenge by aligning with students' emotions and values, building sustainable relationships, and creating a more personalized educational experience. 【Usage Scenarios】 * Tracking learning progress * Analyzing comprehension levels * Optimizing individualized instruction * Enhancing student engagement 【Effects of Implementation】 * Maximizing learning effectiveness * Improving student satisfaction * Reducing teacher workload * Strengthening the competitiveness of educational institutions

In the real estate industry, it is important to understand the potential needs of customers and propose the most suitable properties. By aligning with the customer's lifestyle and values, building long-term relationships can lead to increased customer satisfaction and higher closing rates. CRM 4.0 resonates with customers' emotions and values, enabling optimal property proposals. 【Usage Scenarios】 * Providing property information tailored to customer attributes and needs * Enhancing customer experience during property viewings * Building ongoing relationships after contracts are signed 【Effects of Implementation】 * Increased customer satisfaction * Higher closing rates * Maximization of customer lifetime value

In the travel industry, flexible responses tailored to the needs of each individual customer are essential for reservation management. To enhance customer satisfaction, it is crucial not only to accurately understand the reservation status but also to provide personalized suggestions based on the customer's past behavior and preferences. CRM 4.0 aims to align with customers' emotions and values, fostering long-term relationships. Arcus Japan's CRM 4.0 deepens empathy with customers and contributes to the efficiency of reservation management and the improvement of customer satisfaction by providing a better customer experience. 【Usage Scenarios】 * Accommodation reservation management * Tour and activity reservation management * Airline ticket and transportation reservation management * Responding to customer inquiries * Handling changes and cancellations of reservations 【Benefits of Implementation】 * Increased customer satisfaction * Growth in repeat customers * Streamlining of reservation management operations * Effective utilization of customer data * Increased sales

In the food and beverage industry, a customer ledger is the foundation of customer management, essential for understanding customer preferences and visit history, and for providing personalized services. CRM 4.0 aims to align with customers' emotions and values, building long-term relationships. This enhances customer satisfaction and increases repeat customers. 【Usage Scenarios】 - Analysis of customer visit and order history - Menu suggestions tailored to customer preferences - Provision of special services for birthdays and anniversaries - Collection and analysis of feedback from customers 【Effects of Implementation】 - Improvement in customer satisfaction - Increase in repeat customers - Boost in sales - Effective utilization of customer data - Strengthening engagement with customers

In the IT service industry, improving customer satisfaction and repeat rates is crucial. By accurately understanding customer needs and providing services tailored to individual customers, we can enhance the customer experience and establish a competitive advantage. CRM 4.0 aims to resonate with customers' emotions and values, building long-term relationships. This, in turn, increases customer loyalty and encourages continued use of services. 【Usage Scenarios】 - Responding to customer inquiries - Analyzing service usage - Providing personalized information to customers - Proposing new services 【Effects of Implementation】 - Increased customer satisfaction - Decreased churn rate - Maximization of LTV (Customer Lifetime Value) - Increased revenue through service usage promotion

In public agencies, resident services require accurately understanding residents' needs and providing prompt and detailed responses. Particularly, to meet the diversifying needs of residents, it is essential to adopt flexible responses tailored to individual situations rather than relying on conventional uniform service provision. CRM 4.0 allows for communication that resonates with residents' emotions and values, enabling deeper levels of interaction. This contributes to improving resident satisfaction and, ultimately, revitalizing the local community. 【Usage Scenarios】 - Responding to inquiries from residents - Streamlining various application procedures - Announcing community events - Collecting opinions and improving services - Ensuring information disclosure and transparency 【Effects of Implementation】 - Increased resident satisfaction - Cost reduction through improved operational efficiency - Enhanced reliability through accurate information provision - Revitalization of the local community - Reduced burden on staff

In the entertainment industry, maintaining a continuous relationship with fans is the key to success. Fans are not just customers; they are important supporters of the works and artists. CRM 4.0 aims to resonate with the emotions and values of each individual fan, fostering deep empathy. By enhancing engagement with fans and building long-term relationships, it increases fan loyalty and enables sustainable growth. 【Usage Scenarios】 - Fan club management - Event planning - Merchandise sales - SNS integration - Personalized information distribution 【Effects of Implementation】 - Increased fan satisfaction - Growth in repeat customers - Increased sales - Improved brand image - Community formation