コロンバスプロジェクト List of Products and Services

We will create business opportunities from customers through sales proposals. 1: Hypothesize the customer's situation and initiate communication. 2: Set proposal axes based on the customer's voice and needs (the gap between their goals and current state). 3: Present simple proposals multiple times and inquire whether to proceed to the next step. 4: Obtain opportunities for concrete business negotiations. Most corporate representatives have challenges and themes that need to be addressed. However, they often lack appropriate solutions and frequently do not consider how to implement them. By providing triggers for customers to promote, we will generate business opportunities. By documenting as a reproducible method, it will be possible to systematically continue creating projects.

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Strategic inside sales that generates significant achievements and results. To strategically develop major corporations, a sales team with strong communication skills and an understanding of the sales process and customer relations is essential. By adopting an outbound approach to cultivate multiple departments and collaborating with field sales, we gain trust and business negotiations with each company, resulting in substantial revenue generation.

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We provide a Google Analytics integration solution utilizing the corporate database "LBC" offered by Yusona Corporation. By setting tags on your website, you can display and extract visiting companies on Google Analytics. Additionally, through the settings between Google Analytics and Ads, it is possible to run remarketing ads targeting individuals presumed to work for major manufacturers, utilizing corporate attributes to promote financial products. [Usage Methods] ■ Extraction of sales approach lists ■ Utilization of website improvement metrics ■ Remarketing ads *For more details, please download the PDF or feel free to contact us.

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"Maris" is a BtoB marketing inside sales service that collaborates with inside sales managers and team members, bringing experience and providing spot support. You can directly converse with inside sales and confirm the genuine voices of customers, allowing for operations under the management of your company. Additionally, by sharing and viewing our Salesforce reports, you can quickly check the latest progress and customer information gathered from hearings, enhancing collaboration speed. 【Service Details】 ■ Two or more inside sales representatives ■ Activity information sharing via CustomerBoard ■ Company list ■ Phone environment/IP phone ■ Flexible inside sales operations ■ Support for operations via phone *For more details, please download the PDF or feel free to contact us.

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At Columbus Project Co., Ltd., we provide comprehensive support for exhibition marketing, addressing everything from specific needs to the overall strategy, which often lacks sufficient internal marketing resources. Our project team is primarily composed of members with corporate sales experience. Effective communication and flexible responses leave a lasting impression on customers and contribute to results. Additionally, we have experience in providing exhibition marketing support for national exhibitions (mainly in Tokyo and Osaka). Please feel free to contact us if you need assistance. 【Our Strengths】 ■ Support from marketing to on-site operations and sales ■ Enhance the experience on the day of the exhibition, which has the greatest impact ■ Cover content planning and system development as well ■ Sales personnel are placed with corporate sales experience *For more details, please download the PDF or feel free to contact us.

• Exhibition planning/construction

We would like to introduce a case study of our "Sales/Marketing Comprehensive Operational Support Service." This was implemented targeting companies in BtoB business, regardless of industry, with over 300 employees, ranging from large corporations to medium-sized enterprises. Based on the hearing information from IS, we activated communication through content and step emails, depending on the operational status and scoring. [Case Overview] ■ Target: Companies in BtoB business, regardless of industry, with over 300 employees, ranging from large corporations to medium-sized enterprises. ■ Leads: Existing leads and uncontracted companies. ■ Trigger: Communication activated based on content and step emails using hearing information from IS and operational status. ■ Results: 2,000 leads per month converted into business negotiations initiated by IS & marketing, with 4 to 5 contracts secured monthly. *For more details, please download the PDF or feel free to contact us.

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We would like to introduce our "Lead Nurturing and Inside Sales Support Service." By combining inside sales with marketing (utilizing the website), it is possible to acquire high-quality leads and effective business negotiations. We manage prospective customers based on profile information and communicate with them using content that matches their needs. By implementing inside sales, we can thoroughly operate marketing and sales, appropriately elevating prospective customers. 【Inside Sales Service】 ■ Lead Generation - High-quality appointments through problem and solution proposals - Acquisition of targeted departments and key person leads ■ Lead Nurturing - Accurate information provision and proposals based on customer needs - Acquisition of high-quality business negotiations *For more details, please download the PDF or feel free to contact us.

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We would like to introduce our BtoB "MA/SFA Website Construction and PDCA Operation Support Service." In our owned website construction, we implement MA (Pardot) based on WordPress and other secure CMS to generate the leads necessary for sales. In managing BtoB marketing, we aim to solve all technical issues from planning to operation. 【Production and Construction Service Menu (Excerpt)】 ■ Strategy Planning and Consulting ■ Content Planning and Direction ■ Information Architecture ■ UI/UX Design ■ System Functional Requirements *For more details, please download the PDF or feel free to contact us.

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Our company offers a comprehensive operational support service for BtoB sales and marketing. We organize the information necessary for BtoB sales and marketing from the customer's perspective and design communication with customers utilizing data. Additionally, in BDR (targeted outbound sales), we operate initiatives tailored to the target, supporting precise customer acquisition from enterprise sales for large companies to small and medium-sized enterprises. 【Service Overview】 ■ Organization of requirements and issue setting ■ Market research and current lead situation analysis ■ Target definition, persona, and customer journey map formulation ■ Content design, MA/SFA design, operational design, and inside sales ■ Platform site – content design – lead nurturing *For more details, please download the PDF or feel free to contact us.

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We would like to introduce a case study where we implemented "listing ad management services" in our inbound service for corporations. Targeting corporate offices and general affairs to executives, we achieved a 23% increase in click-through rates by comparing multiple ad operations and other companies' management. Our company generates significant results by designing and operating around customer psychology, messaging, and storytelling, rather than relying on tools. 【Case Overview】 ■ Product: Inbound service for corporations ■ Service Price: Starting from 10,000 yen per month ■ Target: Corporate offices, general affairs to executives ■ Improvement: 23% increase in click-through rates (comparison of multiple ad operations and other companies' management) *For more details, please download the PDF or feel free to contact us.

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We would like to introduce a case study of "listing advertisement operation outsourcing" conducted for a human resources system of a company with a sales scale of 50 billion yen, part of a major automobile manufacturer group. As a result of the improvements, the number of conversions, including micro-conversions, increased by 8.2 times. Our company generates many achievements by designing and operating purchasing psychology, messages, and stories centered around our clients, rather than relying on tools. Additionally, we also provide support for adjusting and managing various online media placements and participation in real online exhibitions. Please feel free to consult with us. 【Case Overview】 ■ Product: Human Resources System ■ Service Unit Price: 15 million to 100 million yen ■ Target: Companies with a sales scale of 50 billion yen / Major automobile manufacturer group ■ Improvement: 8.2 times increase in CV count, including micro-conversions *For more details, please download the PDF or feel free to contact us.

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We would like to introduce a case study of managing seminar attendance for monthly events through "listing advertisement operation outsourcing." The target was a major manufacturing company dealing with manufacturing parts and retargeting. As a result of the improvements, the number of conversions increased by 1.2 times. Our company also provides support for various online media placements and the coordination and operation of real online exhibitions. Please feel free to consult with us. 【Case Overview】 ■Product: Manufacturing parts ■Service Unit Price: Unknown; typically several million yen per company in the manufacturing industry ■Target: Major manufacturing companies, retargeting ■Improvement: Conversion numbers increased by 1.2 times (management of monthly seminar attendance) *For more details, please download the PDF or feel free to contact us.

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Regarding PR services, we would like to introduce a case study of "listing advertisement operation outsourcing." The target was BtoC companies in retail, food, and furniture with approximately 300 employees. As a result of the improvements, CPA decreased by 37%, and the budget increased by 20%. In BtoB, we consider success to be measured by the number of orders and business negotiations. Due to the long lead time, it takes time for verification, so we assess whether appropriate operations are being conducted based on the quantity and quality of micro conversions. Please feel free to consult us when needed. 【Case Overview】 ■ Product: PR Services ■ Service Price: 1 million to 3 million yen ■ Target: BtoC companies in retail, food, and furniture with approximately 300 employees ■ Improvement: CPA decreased by 37% (budget increased by 20%) *For more details, please download the PDF or feel free to contact us.

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We will introduce a case study of "listing advertisement operation agency" targeting small and medium-sized retail stores and farmers in the online shop cart and payment service sector. The service price starts at 30,000 yen per year. As a result of improvements, the number of conversions increased by 2.2 times. Our company is capable of implementing operational rules and performance evaluations that avoid the common issue of generating a large number of irrelevant leads typical in BtoB scenarios. Additionally, we also provide support for various online media placements and the coordination and management of participation in real online exhibitions. Please feel free to consult with us. 【Case Overview】 ■Product: Online shop cart and payment service ■Service price: Starting from 30,000 yen per year ■Target: Small and medium-sized retail stores, farmers, etc. ■Improvement: 2.2 times increase in conversions *For more details, please download the PDF or feel free to contact us.

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We would like to introduce a case study of "listing advertisement operation agency" in OSS support services. Targeting engineers to managers in companies using OSS, the number of CV acquisitions doubled, and CPA was reduced by 50%. Our advertising operation features include comprehensive support achievements in BtoB sales and marketing, as well as unique keyword design. We also provide support for various online media placements and the coordination and operation of real online exhibitions. Please feel free to consult with us. 【Case Overview】 ■ Product: OSS Support Service ■ Service Price: Monthly 100,000 to 500,000 yen ■ Target: Engineers to managers in companies using OSS ■ Improvement: CV acquisitions approximately doubled / CPA reduced by 50% *For more details, please download the PDF or feel free to contact us.

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At Columbus Project Co., Ltd., we provide "listing advertisement operation agency" services. We develop BtoB sales and marketing with a focus on communication. Rather than relying on tools, we center our approach around our clients, designing and managing purchasing psychology, messages, and stories, which has resulted in numerous achievements. Additionally, we offer support for various online media placements and coordination and management of participation in real and online exhibitions. Please feel free to consult with us. 【Features】 ■ Comprehensive support achievements in BtoB sales and marketing ■ Unique keyword design ■ Separation of design and operation roles, focusing on results-oriented management *For more details, please download the PDF or feel free to contact us.

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I talked about DMU and Buying Center. There are seven roles that belong to the Buying Center. What is interesting about DMU is that various people are involved in the decision-making process, while at the same time, purchases are made with organizational consensus, and individual personal judgments and intentions related to their own work (beyond purchasing tasks) also come into play. Members of the Buying Center also hold roles within the company's organization. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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The role of the DMU is not that important. On the other hand, it serves as an opportunity to understand the internal structure of the organization and the overall workings of the company. Considering not only the persona but also the DMU leads to an understanding of the relationships within the organization. *For more details, you can view the related links. Please feel free to contact us for more information.*

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Even if we try to think about DMU, it can be difficult to form a clear image. That's why I recommend mapping out the Buyer Journey. Moreover, setting aside points of contact, it's important to consider who within the customer's organization to consult in order to proceed with the purchase. Just this alone is more than enough to advance customer understanding when considering sales content. *You can view the detailed content of the article through the related link. For more information, please feel free to contact us.*

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When outlining the Buyer Journey, I discussed three particularly important points. Unlike the Customer Journey, the purchasing process requires internal consensus throughout. Considering the DMU, let's keep in mind the key factors necessary to move on to the next step. Before progressing to negotiations, a significant element to increase the order rate is to provide a strong and impactful experience prior to placing an order. *For more detailed information, you can view the related links. Please feel free to contact us for further inquiries.*

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DMUs tend to be viewed as units that purchase our products and services, but customers are involved in a wide range of purchases. Examples: On-demand printing systems for insurance companies Examples: Online and offline marketing teams for apparel Examples: Smartphone apps for in-house apparel brands of major GMS The support we provided in each case is just a part of the process, and customers continue to execute and promote various purchases. *For more detailed information, please refer to the related links. Feel free to contact us for more details.

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The DMU of large companies is complex. The internal members participating in the DMU often take a long time for the purchasing consideration process. When facing such customers and aiming for them to make a purchase, how should we perceive and think about it? I discussed seven thoughts related to the areas connected to our existence. *For more details, you can view the article through the related link. Please feel free to contact us for more information.*

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Understanding and managing marketing, it is very educational to reaffirm the customers' needs, wants, and demands. I provided an explanation of Marketing Management and discussed its application and concepts in BtoB. *For detailed content of the article, you can view it through the related link. Please feel free to contact us for more information.*

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This time, I will continue with a trivial story about customer experience. I had a good experience with the staff at the Mitsui Sumitomo Bank's counter reservation, and I believe it is very important in BtoB marketing to design a place where we can create an overwhelming customer experience. *You can view the detailed content of the article through the related link. For more information, please feel free to contact us.*

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The essence of receiving work through referrals without sales. Not doing sales Thinking about the other party above all else Putting yourself in their position and considering the same challenges and concerns together Such things lead to referrals. *You can view the detailed content of the article through the related link. For more information, please feel free to contact us.

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I believe that BtoB owned media must be designed to fit BtoB businesses. As we enter the era of AI, how should we operate it? By expressing our company's identity. It should be positioned as our own media, not just for numerical KPIs. We are considering BtoB owned media beyond 2024. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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This episode of the podcast focuses on B2B marketing in 2024. The main topics are as follows: The rise of AI and ChatGPT: Since the launch of ChatGPT in November 2022, AI has begun to play a significant role in the marketing field, particularly with an emphasis on improving efficiency. Advancements in digital transformation (DX): DX continues to accelerate, and its importance is expected to increase further in 2024. AI and automation will be key factors. *For more detailed information, you can view the related links. Please feel free to contact us for more details.

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This is the second preparation for B2B marketing in 2024. - Streamlining of purchasing - Evolution of content marketing - Collaboration and partnerships - Importance of proactivity and execution - Evolution of leadership - Importance of the middle layer and execution *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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In 2024, due to the utilization of AI, the "cliff of 2025," reskilling, and the shortage of human resources, both user companies and support companies believe that the importance of creating an organizational culture that can better utilize AI will increase. Furthermore, we feel that accumulating data assets and making regular investments for a future beyond one year will lead to long-term growth. *For more details, you can view the related links. Please feel free to contact us for more information.

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I recently felt that the first business meeting is important, and I talked about receiving homework. We are distributing a podcast on the above content at the link provided. *You can view the detailed content of the article through the related link. For more information, please feel free to contact us.*

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I talked about "design." Many people may perceive design as a job that creates visible layouts, such as web design and graphic design. We believe that design is about planning. Additionally, we consider design to be part of creative work, aimed at achieving goals or solving problems. Design can also be divided into planning and execution. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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I thought I wanted to explore more about the concept of value that I discussed in a previous seminar. I am speaking based on two articles from Wikipedia: "Value" and "Value (Marketing)." A trivial topic is the discussion about how convenient electric kettles are. *You can view the detailed content of the articles through the related links. For more information, please feel free to contact us.*

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There are two common points in marketing: - Deepening customer understanding: Thoroughly grasping challenges and understanding the market. - Clarifying value propositions: Establishing and clearly defining the value proposition, and improving messages and communication. Before the above, it is important to correctly select the market. For small and medium-sized enterprises, it is essential to identify and execute the market they should target. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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As the minimum requirements for designing BtoB marketing, I have highlighted three points: - STP: Segmentation, Targeting, Positioning Select the market. Instead of classifying companies solely by attributes, classify them based on their challenges. - Customer Understanding: Customer Journey, Buyer Persona Customers have challenges, some of which they are aware of and some they are not. - Value Proposition Address the customer's challenges, pains, and gains, as well as your own services. Organize the story and context. *For more detailed information, you can view the related links. Please feel free to contact us for more details.*

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The three points of segmentation, targeting, and positioning involve observing and researching the market while also examining and scrutinizing our own services and products. In other words, by not only considering general customer attributes but also adding customer attributes that match our services and products, we can create a strong strategy and achieve business growth. Segmenting based solely on general customer attributes results in a rather coarse segmentation, making it difficult for marketing to function effectively, which can lead to increased customer acquisition costs and order values, as well as a tendency for LTV to decrease. To deepen STP, it is important to discover factors beyond general customer attributes. I recommend breaking down customer challenges into information and utilizing that as a segmentation axis. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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I talked about the differences in how messages are received based on how they are conveyed. - Customers want information that is relevant to them. - Communicating what the customer is interested in. - Humans have an organ called receptors, which are known as receptors, and they only accept what is necessary. - The same mechanism applies to listening to people's perspectives, thoughts, and stories. - Conveying messages based on what the other person's antenna picks up. Let's continue to accumulate small improvements. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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This may come as a surprise, but I am considering trying out a video podcast, which is a podcast recorded on video using ZOOM. The video can be viewed on Spotify. By understanding how corporate challenges arise, we gain insights into our customers and our business. Understanding the flow from social and industry issues to corporate and management/business challenges, and how on-site issues emerge from there, helps us grasp the mechanisms of the world. *For more details, you can view the related links. Please feel free to contact us for more information.

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Following up from the last time, we discussed the issues at hand. This time, we illustrated the process through which challenges arise in the corporate field. We also touched upon the customer stage. By understanding our customers and considering B2B communication, we can create better sales and marketing designs. Please be sure to watch. *You can view the detailed content of the article through the related links. For more information, feel free to contact us.*

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This is the third discussion related to B2B sales marketing focused on organizational challenges. We talked about what kind of actions within the company can transform into addressing those challenges. Indeed, there are perspectives such as the DMU (Decision-Making Unit), but when considering what content, sales activities, and marketing measures can encourage such initiatives, it tends to lead to positive efforts. *For detailed content of the article, you can view it through the related links. For more information, please feel free to contact us.*

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The psychology within customers. Anxiety and trust greatly influence purchasing activities. Since it is people who are making logical considerations and judgments, the importance of human psychology remains unchanged even in B2B. Capturing this non-logical aspect accurately and balancing logic and non-logic is essential for sales and marketing. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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To evaluate business negotiations, the sales representatives who are the evaluators must be able to make judgments from the same perspective. At that time, it is important to grasp factual information about the customer. To capture that factual information, asking questions is essential, and it would be beneficial to ask questions that can elicit factual information from areas close to the customer. *For more details, you can view the related links. Please feel free to contact us for more information.

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I believe it is often good to reassess B2B marketing. We think about strategies, operate them, and track KPIs. In some cases, we may find ourselves pushing forward not for our customers or our services, but for the sake of the numbers. When it comes to restructuring, rather than just improving Marketing Operations/Sales Operations, it is better to fundamentally reassess the basics and improve operations by incorporating fundamentally new ideas and systems. What is necessary for this are the ICP (Ideal Customer Profile) and our services. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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I found an article released by KPMG that is very important to consider when thinking about BtoB marketing, specifically regarding customer experience. The research is based on the six pillars of customer experience. I felt that there are elements related to "relationships" and "trust," which we consider to be core aspects, that are common in BtoB as well, so I am explaining them. *For more details about the article, you can view it through the related link. Please feel free to contact us for more information.*

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We talked about confirming the smallest unit of data. - The smallest unit of data influences the future of the system. - Generative AI plays a significant role from the perspective of generating data. - Design philosophy is very important; it also creates preferences for the system. Defining the smallest unit and the design philosophy that governs the vision and underlying culture is applicable to management, organization building, and projects as well. *For more details, you can view the related links. Please feel free to contact us for more information.*

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I researched and discussed Relationship Marketing. There were some very interesting points. This time, I will talk about "The Significance of Relationship Marketing and Its Characteristics in the Japanese Market." I will explore how Relationship Marketing can be beneficial in BtoB business communication and its effects. *You can view the detailed content of the article through the related link. Please feel free to contact us for more information.*

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