コロンバスプロジェクト List of Products and Services

I talked about the four principles of CRM, which were proposed in 1997. - Customers should be managed as important assets. - Customer profitability varies, and not all customers are equally desirable. - Customer needs, preferences, and behaviors are diverse. - By understanding customer motivations and profitability, companies can maximize customer value. CRM is not just a tool; it is a management strategy. It is utilized to deepen the understanding of customers. By deepening the understanding of customers within the organization, it becomes possible to build relationships with them, gain trust, and as a result, significantly contribute to sales and profits. *For more detailed information, you can view it through the related links. Please feel free to contact us for more details.

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The Columbus Project proposes appropriate social media marketing tailored to objectives such as expanding awareness, attracting customers, and acquiring leads, and operates through targeted advertising. We plan and create posting content. To continuously nurture the content, we can also implement PDCA management. We also conduct effectiveness verification and report creation. Please feel free to contact us when you need our services. 【Features】 ■ Effective communication design for social media ■ Organic search operations ■ Creation of high-quality content that enhances interest and engagement in products and services ■ Support for operations aimed at achieving objectives ■ Comprehensive support for content creation, improvement, communication with users, account monitoring, analysis, and enhancement ■ Integration with other social media is also possible *For more details, please refer to the related links or feel free to contact us.

• Other contract services

The customer success service of the Columbus Project, which leads projects to success, stands from the customer's perspective and realizes true customer success based on the customer's needs. By creatively utilizing questions, we enable customers to discover their own challenges and facilitate smooth sharing of these challenges with them. We divide the customer stages into four phases: "Implementation Phase," "Utilization Phase," "Growth and Expansion Phase," and "Renewal and Maintenance Phase," and by designing detailed operations for each phase, we translate this into actionable operations. [Service Contents] ■ Planning and Proposal ■ Business Promotion ■ Reporting and Documentation *For more details, please refer to the related links or feel free to contact us.

• Other contract services

The Columbus Project leads to the right improvement plans by correctly analyzing and interpreting data. We conduct thorough interviews and establish appropriate plans for analysis and interpretation. We design frameworks from the overall design to ensure that we can derive data that contributes to solving business challenges. We provide the analysis and interpretation results as "usable marketing data." We also assist with survey aggregation and data collection. 【Service Contents】 ■ Interviews and requirements confirmation ■ Formulation of basic policies ■ Data collection, analysis, and interpretation ■ Improvement proposals *For more details, please refer to the related links or feel free to contact us.

• Analysis Services
• Business Intelligence and Data Analysis

The Columbus Project creates content that conveys intention, requires careful work, feels considerate, and effectively communicates with the audience. We confirm deadlines, quality, and volume, and implement business proposals tailored to requirements. If complex processes are necessary, we will organize a team and design operations that ensure deadlines and quality. Additionally, many types of content come with operational aspects. We also support operational needs such as changing delivered content to different formats or creating additional content. [Various Content Production by the Columbus Project (Excerpt)] ■ Creation and editing of images for e-commerce sites, product descriptions, and copywriting ■ Copywriting for websites and other promotional materials ■ Creation of lists ■ Creation of various types of lists ■ Data entry for business cards and more *For more details, please refer to the related links or feel free to contact us.

• Other contract services

The Columbus Project's video production focuses on video creation from a marketing perspective. We handle all aspects of video production, from planning to quality control and progress management. By conducting thorough hearings, we support business problem-solving and revenue enhancement from planning strategies to production and operation, and we create promotional explanatory videos. 【Service Contents】 ■ Hearing and requirement confirmation ■ Strategy formulation ■ Video production *For more details, please refer to the related links or feel free to contact us.

• Other contract services

The inside sales of the Columbus Project utilizes "coaching skills" for dialogue and communication. By creatively using questions, inside sales avoids hard selling, allowing customers to discover their own challenges and recognize the benefits of the products themselves. Additionally, we manage the communication flow to provide appropriate information and conduct hearings at the right timing. 【Service Contents】 ■ Planning and Proposal ■ Business Promotion ■ Reporting and Documentation *For more details, please refer to the related links or feel free to contact us.

• Other contract services

Our BtoB sales and marketing will enhance the overall performance of the organization from a holistic perspective. We have experience providing marketing support and inside sales support as our own services, which allows us to implement strategies on the ground, setting us apart from many consulting firms. We do not stop at theoretical discussions; we provide support until execution and results are achieved. 【Features】 ■ Current situation assessment & strategic outline planning ■ Agreement on marketing strategies across the organization ■ Customer understanding & execution planning workshops ■ KGI/KPI setting, qualitative and quantitative goal setting ■ Resource allocation & procurement ■ Execution & PDCA management *For more details, please refer to the related links or feel free to contact us.

• Other Consulting Services

"ENGINE" is an inside sales service that builds customer trust through hearing and information provision. Inside sales that conduct everything from hearing to deepening realize an effective sales cycle. We acquire high-probability appointments through our unique script method. Additionally, we conduct high-quality business negotiations through non-face-to-face meeting support and negotiation improvement methods. 【Sales Process】 ■ Inside Sales ■ Lead Generation ■ Online Sales *For more details, please refer to the related links or feel free to contact us.

• Other contract services