COLUMBUS PROJECT Co.,Ltd. List of Products and Services

To evaluate business negotiations, the sales representatives who are the evaluators must be able to make judgments from the same perspective. At that time, it is important to grasp factual information about the customer. To capture that factual information, asking questions is essential, and it would be beneficial to ask questions that can elicit factual information from areas close to the customer. *For more details, you can view the related links. Please feel free to contact us for more information.

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I believe it is often good to reassess B2B marketing. We think about strategies, operate them, and track KPIs. In some cases, we may find ourselves pushing forward not for our customers or our services, but for the sake of the numbers. When it comes to restructuring, rather than just improving Marketing Operations/Sales Operations, it is better to fundamentally reassess the basics and improve operations by incorporating fundamentally new ideas and systems. What is necessary for this are the ICP (Ideal Customer Profile) and our services. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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I found an article released by KPMG that is very important to consider when thinking about BtoB marketing, specifically regarding customer experience. The research is based on the six pillars of customer experience. I felt that there are elements related to "relationships" and "trust," which we consider to be core aspects, that are common in BtoB as well, so I am explaining them. *For more details about the article, you can view it through the related link. Please feel free to contact us for more information.*

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We talked about confirming the smallest unit of data. - The smallest unit of data influences the future of the system. - Generative AI plays a significant role from the perspective of generating data. - Design philosophy is very important; it also creates preferences for the system. Defining the smallest unit and the design philosophy that governs the vision and underlying culture is applicable to management, organization building, and projects as well. *For more details, you can view the related links. Please feel free to contact us for more information.*

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I researched and discussed Relationship Marketing. There were some very interesting points. This time, I will talk about "The Significance of Relationship Marketing and Its Characteristics in the Japanese Market." I will explore how Relationship Marketing can be beneficial in BtoB business communication and its effects. *You can view the detailed content of the article through the related link. Please feel free to contact us for more information.*

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I talked about the four principles of CRM, which were proposed in 1997. - Customers should be managed as important assets. - Customer profitability varies, and not all customers are equally desirable. - Customer needs, preferences, and behaviors are diverse. - By understanding customer motivations and profitability, companies can maximize customer value. CRM is not just a tool; it is a management strategy. It is utilized to deepen the understanding of customers. By deepening the understanding of customers within the organization, it becomes possible to build relationships with them, gain trust, and as a result, significantly contribute to sales and profits. *For more detailed information, you can view it through the related links. Please feel free to contact us for more details.

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The Columbus Project proposes appropriate social media marketing tailored to objectives such as expanding awareness, attracting customers, and acquiring leads, and operates through targeted advertising. We plan and create posting content. To continuously nurture the content, we can also implement PDCA management. We also conduct effectiveness verification and report creation. Please feel free to contact us when you need our services. 【Features】 ■ Effective communication design for social media ■ Organic search operations ■ Creation of high-quality content that enhances interest and engagement in products and services ■ Support for operations aimed at achieving objectives ■ Comprehensive support for content creation, improvement, communication with users, account monitoring, analysis, and enhancement ■ Integration with other social media is also possible *For more details, please refer to the related links or feel free to contact us.

• Other contract services

The customer success service of the Columbus Project, which leads projects to success, stands from the customer's perspective and realizes true customer success based on the customer's needs. By creatively utilizing questions, we enable customers to discover their own challenges and facilitate smooth sharing of these challenges with them. We divide the customer stages into four phases: "Implementation Phase," "Utilization Phase," "Growth and Expansion Phase," and "Renewal and Maintenance Phase," and by designing detailed operations for each phase, we translate this into actionable operations. [Service Contents] ■ Planning and Proposal ■ Business Promotion ■ Reporting and Documentation *For more details, please refer to the related links or feel free to contact us.

• Other contract services

The Columbus Project leads to the right improvement plans by correctly analyzing and interpreting data. We conduct thorough interviews and establish appropriate plans for analysis and interpretation. We design frameworks from the overall design to ensure that we can derive data that contributes to solving business challenges. We provide the analysis and interpretation results as "usable marketing data." We also assist with survey aggregation and data collection. 【Service Contents】 ■ Interviews and requirements confirmation ■ Formulation of basic policies ■ Data collection, analysis, and interpretation ■ Improvement proposals *For more details, please refer to the related links or feel free to contact us.

• Analysis Services
• Business Intelligence and Data Analysis

The Columbus Project creates content that conveys intention, requires careful work, feels considerate, and effectively communicates with the audience. We confirm deadlines, quality, and volume, and implement business proposals tailored to requirements. If complex processes are necessary, we will organize a team and design operations that ensure deadlines and quality. Additionally, many types of content come with operational aspects. We also support operational needs such as changing delivered content to different formats or creating additional content. [Various Content Production by the Columbus Project (Excerpt)] ■ Creation and editing of images for e-commerce sites, product descriptions, and copywriting ■ Copywriting for websites and other promotional materials ■ Creation of lists ■ Creation of various types of lists ■ Data entry for business cards and more *For more details, please refer to the related links or feel free to contact us.

• Other contract services

The Columbus Project's video production focuses on video creation from a marketing perspective. We handle all aspects of video production, from planning to quality control and progress management. By conducting thorough hearings, we support business problem-solving and revenue enhancement from planning strategies to production and operation, and we create promotional explanatory videos. 【Service Contents】 ■ Hearing and requirement confirmation ■ Strategy formulation ■ Video production *For more details, please refer to the related links or feel free to contact us.

• Other contract services

The inside sales of the Columbus Project utilizes "coaching skills" for dialogue and communication. By creatively using questions, inside sales avoids hard selling, allowing customers to discover their own challenges and recognize the benefits of the products themselves. Additionally, we manage the communication flow to provide appropriate information and conduct hearings at the right timing. 【Service Contents】 ■ Planning and Proposal ■ Business Promotion ■ Reporting and Documentation *For more details, please refer to the related links or feel free to contact us.

• Other contract services

Our BtoB sales and marketing will enhance the overall performance of the organization from a holistic perspective. We have experience providing marketing support and inside sales support as our own services, which allows us to implement strategies on the ground, setting us apart from many consulting firms. We do not stop at theoretical discussions; we provide support until execution and results are achieved. 【Features】 ■ Current situation assessment & strategic outline planning ■ Agreement on marketing strategies across the organization ■ Customer understanding & execution planning workshops ■ KGI/KPI setting, qualitative and quantitative goal setting ■ Resource allocation & procurement ■ Execution & PDCA management *For more details, please refer to the related links or feel free to contact us.

• Other Consulting Services

"ENGINE" is an inside sales service that builds customer trust through hearing and information provision. Inside sales that conduct everything from hearing to deepening realize an effective sales cycle. We acquire high-probability appointments through our unique script method. Additionally, we conduct high-quality business negotiations through non-face-to-face meeting support and negotiation improvement methods. 【Sales Process】 ■ Inside Sales ■ Lead Generation ■ Online Sales *For more details, please refer to the related links or feel free to contact us.

• Other contract services