COLUMBUS PROJECT Co.,Ltd. List of Products and Services

I talked about DMU and Buying Center. There are seven roles that belong to the Buying Center. What is interesting about DMU is that various people are involved in the decision-making process, while at the same time, purchases are made with organizational consensus, and individual personal judgments and intentions related to their own work (beyond purchasing tasks) also come into play. Members of the Buying Center also hold roles within the company's organization. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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The role of the DMU is not that important. On the other hand, it serves as an opportunity to understand the internal structure of the organization and the overall workings of the company. Considering not only the persona but also the DMU leads to an understanding of the relationships within the organization. *For more details, you can view the related links. Please feel free to contact us for more information.*

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Even if we try to think about DMU, it can be difficult to form a clear image. That's why I recommend mapping out the Buyer Journey. Moreover, setting aside points of contact, it's important to consider who within the customer's organization to consult in order to proceed with the purchase. Just this alone is more than enough to advance customer understanding when considering sales content. *You can view the detailed content of the article through the related link. For more information, please feel free to contact us.*

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When outlining the Buyer Journey, I discussed three particularly important points. Unlike the Customer Journey, the purchasing process requires internal consensus throughout. Considering the DMU, let's keep in mind the key factors necessary to move on to the next step. Before progressing to negotiations, a significant element to increase the order rate is to provide a strong and impactful experience prior to placing an order. *For more detailed information, you can view the related links. Please feel free to contact us for further inquiries.*

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DMUs tend to be viewed as units that purchase our products and services, but customers are involved in a wide range of purchases. Examples: On-demand printing systems for insurance companies Examples: Online and offline marketing teams for apparel Examples: Smartphone apps for in-house apparel brands of major GMS The support we provided in each case is just a part of the process, and customers continue to execute and promote various purchases. *For more detailed information, please refer to the related links. Feel free to contact us for more details.

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The DMU of large companies is complex. The internal members participating in the DMU often take a long time for the purchasing consideration process. When facing such customers and aiming for them to make a purchase, how should we perceive and think about it? I discussed seven thoughts related to the areas connected to our existence. *For more details, you can view the article through the related link. Please feel free to contact us for more information.*

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Understanding and managing marketing, it is very educational to reaffirm the customers' needs, wants, and demands. I provided an explanation of Marketing Management and discussed its application and concepts in BtoB. *For detailed content of the article, you can view it through the related link. Please feel free to contact us for more information.*

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This time, I will continue with a trivial story about customer experience. I had a good experience with the staff at the Mitsui Sumitomo Bank's counter reservation, and I believe it is very important in BtoB marketing to design a place where we can create an overwhelming customer experience. *You can view the detailed content of the article through the related link. For more information, please feel free to contact us.*

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The essence of receiving work through referrals without sales. Not doing sales Thinking about the other party above all else Putting yourself in their position and considering the same challenges and concerns together Such things lead to referrals. *You can view the detailed content of the article through the related link. For more information, please feel free to contact us.

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I believe that BtoB owned media must be designed to fit BtoB businesses. As we enter the era of AI, how should we operate it? By expressing our company's identity. It should be positioned as our own media, not just for numerical KPIs. We are considering BtoB owned media beyond 2024. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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This episode of the podcast focuses on B2B marketing in 2024. The main topics are as follows: The rise of AI and ChatGPT: Since the launch of ChatGPT in November 2022, AI has begun to play a significant role in the marketing field, particularly with an emphasis on improving efficiency. Advancements in digital transformation (DX): DX continues to accelerate, and its importance is expected to increase further in 2024. AI and automation will be key factors. *For more detailed information, you can view the related links. Please feel free to contact us for more details.

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This is the second preparation for B2B marketing in 2024. - Streamlining of purchasing - Evolution of content marketing - Collaboration and partnerships - Importance of proactivity and execution - Evolution of leadership - Importance of the middle layer and execution *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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In 2024, due to the utilization of AI, the "cliff of 2025," reskilling, and the shortage of human resources, both user companies and support companies believe that the importance of creating an organizational culture that can better utilize AI will increase. Furthermore, we feel that accumulating data assets and making regular investments for a future beyond one year will lead to long-term growth. *For more details, you can view the related links. Please feel free to contact us for more information.

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I recently felt that the first business meeting is important, and I talked about receiving homework. We are distributing a podcast on the above content at the link provided. *You can view the detailed content of the article through the related link. For more information, please feel free to contact us.*

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I talked about "design." Many people may perceive design as a job that creates visible layouts, such as web design and graphic design. We believe that design is about planning. Additionally, we consider design to be part of creative work, aimed at achieving goals or solving problems. Design can also be divided into planning and execution. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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I thought I wanted to explore more about the concept of value that I discussed in a previous seminar. I am speaking based on two articles from Wikipedia: "Value" and "Value (Marketing)." A trivial topic is the discussion about how convenient electric kettles are. *You can view the detailed content of the articles through the related links. For more information, please feel free to contact us.*

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There are two common points in marketing: - Deepening customer understanding: Thoroughly grasping challenges and understanding the market. - Clarifying value propositions: Establishing and clearly defining the value proposition, and improving messages and communication. Before the above, it is important to correctly select the market. For small and medium-sized enterprises, it is essential to identify and execute the market they should target. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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As the minimum requirements for designing BtoB marketing, I have highlighted three points: - STP: Segmentation, Targeting, Positioning Select the market. Instead of classifying companies solely by attributes, classify them based on their challenges. - Customer Understanding: Customer Journey, Buyer Persona Customers have challenges, some of which they are aware of and some they are not. - Value Proposition Address the customer's challenges, pains, and gains, as well as your own services. Organize the story and context. *For more detailed information, you can view the related links. Please feel free to contact us for more details.*

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The three points of segmentation, targeting, and positioning involve observing and researching the market while also examining and scrutinizing our own services and products. In other words, by not only considering general customer attributes but also adding customer attributes that match our services and products, we can create a strong strategy and achieve business growth. Segmenting based solely on general customer attributes results in a rather coarse segmentation, making it difficult for marketing to function effectively, which can lead to increased customer acquisition costs and order values, as well as a tendency for LTV to decrease. To deepen STP, it is important to discover factors beyond general customer attributes. I recommend breaking down customer challenges into information and utilizing that as a segmentation axis. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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I talked about the differences in how messages are received based on how they are conveyed. - Customers want information that is relevant to them. - Communicating what the customer is interested in. - Humans have an organ called receptors, which are known as receptors, and they only accept what is necessary. - The same mechanism applies to listening to people's perspectives, thoughts, and stories. - Conveying messages based on what the other person's antenna picks up. Let's continue to accumulate small improvements. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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This may come as a surprise, but I am considering trying out a video podcast, which is a podcast recorded on video using ZOOM. The video can be viewed on Spotify. By understanding how corporate challenges arise, we gain insights into our customers and our business. Understanding the flow from social and industry issues to corporate and management/business challenges, and how on-site issues emerge from there, helps us grasp the mechanisms of the world. *For more details, you can view the related links. Please feel free to contact us for more information.

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Following up from the last time, we discussed the issues at hand. This time, we illustrated the process through which challenges arise in the corporate field. We also touched upon the customer stage. By understanding our customers and considering B2B communication, we can create better sales and marketing designs. Please be sure to watch. *You can view the detailed content of the article through the related links. For more information, feel free to contact us.*

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This is the third discussion related to B2B sales marketing focused on organizational challenges. We talked about what kind of actions within the company can transform into addressing those challenges. Indeed, there are perspectives such as the DMU (Decision-Making Unit), but when considering what content, sales activities, and marketing measures can encourage such initiatives, it tends to lead to positive efforts. *For detailed content of the article, you can view it through the related links. For more information, please feel free to contact us.*

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The psychology within customers. Anxiety and trust greatly influence purchasing activities. Since it is people who are making logical considerations and judgments, the importance of human psychology remains unchanged even in B2B. Capturing this non-logical aspect accurately and balancing logic and non-logic is essential for sales and marketing. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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To evaluate business negotiations, the sales representatives who are the evaluators must be able to make judgments from the same perspective. At that time, it is important to grasp factual information about the customer. To capture that factual information, asking questions is essential, and it would be beneficial to ask questions that can elicit factual information from areas close to the customer. *For more details, you can view the related links. Please feel free to contact us for more information.

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I believe it is often good to reassess B2B marketing. We think about strategies, operate them, and track KPIs. In some cases, we may find ourselves pushing forward not for our customers or our services, but for the sake of the numbers. When it comes to restructuring, rather than just improving Marketing Operations/Sales Operations, it is better to fundamentally reassess the basics and improve operations by incorporating fundamentally new ideas and systems. What is necessary for this are the ICP (Ideal Customer Profile) and our services. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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I found an article released by KPMG that is very important to consider when thinking about BtoB marketing, specifically regarding customer experience. The research is based on the six pillars of customer experience. I felt that there are elements related to "relationships" and "trust," which we consider to be core aspects, that are common in BtoB as well, so I am explaining them. *For more details about the article, you can view it through the related link. Please feel free to contact us for more information.*

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We talked about confirming the smallest unit of data. - The smallest unit of data influences the future of the system. - Generative AI plays a significant role from the perspective of generating data. - Design philosophy is very important; it also creates preferences for the system. Defining the smallest unit and the design philosophy that governs the vision and underlying culture is applicable to management, organization building, and projects as well. *For more details, you can view the related links. Please feel free to contact us for more information.*

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I researched and discussed Relationship Marketing. There were some very interesting points. This time, I will talk about "The Significance of Relationship Marketing and Its Characteristics in the Japanese Market." I will explore how Relationship Marketing can be beneficial in BtoB business communication and its effects. *You can view the detailed content of the article through the related link. Please feel free to contact us for more information.*

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I talked about the four principles of CRM, which were proposed in 1997. - Customers should be managed as important assets. - Customer profitability varies, and not all customers are equally desirable. - Customer needs, preferences, and behaviors are diverse. - By understanding customer motivations and profitability, companies can maximize customer value. CRM is not just a tool; it is a management strategy. It is utilized to deepen the understanding of customers. By deepening the understanding of customers within the organization, it becomes possible to build relationships with them, gain trust, and as a result, significantly contribute to sales and profits. *For more detailed information, you can view it through the related links. Please feel free to contact us for more details.

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The Columbus Project proposes appropriate social media marketing tailored to objectives such as expanding awareness, attracting customers, and acquiring leads, and operates through targeted advertising. We plan and create posting content. To continuously nurture the content, we can also implement PDCA management. We also conduct effectiveness verification and report creation. Please feel free to contact us when you need our services. 【Features】 ■ Effective communication design for social media ■ Organic search operations ■ Creation of high-quality content that enhances interest and engagement in products and services ■ Support for operations aimed at achieving objectives ■ Comprehensive support for content creation, improvement, communication with users, account monitoring, analysis, and enhancement ■ Integration with other social media is also possible *For more details, please refer to the related links or feel free to contact us.

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The customer success service of the Columbus Project, which leads projects to success, stands from the customer's perspective and realizes true customer success based on the customer's needs. By creatively utilizing questions, we enable customers to discover their own challenges and facilitate smooth sharing of these challenges with them. We divide the customer stages into four phases: "Implementation Phase," "Utilization Phase," "Growth and Expansion Phase," and "Renewal and Maintenance Phase," and by designing detailed operations for each phase, we translate this into actionable operations. [Service Contents] ■ Planning and Proposal ■ Business Promotion ■ Reporting and Documentation *For more details, please refer to the related links or feel free to contact us.

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The Columbus Project leads to the right improvement plans by correctly analyzing and interpreting data. We conduct thorough interviews and establish appropriate plans for analysis and interpretation. We design frameworks from the overall design to ensure that we can derive data that contributes to solving business challenges. We provide the analysis and interpretation results as "usable marketing data." We also assist with survey aggregation and data collection. 【Service Contents】 ■ Interviews and requirements confirmation ■ Formulation of basic policies ■ Data collection, analysis, and interpretation ■ Improvement proposals *For more details, please refer to the related links or feel free to contact us.

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The Columbus Project creates content that conveys intention, requires careful work, feels considerate, and effectively communicates with the audience. We confirm deadlines, quality, and volume, and implement business proposals tailored to requirements. If complex processes are necessary, we will organize a team and design operations that ensure deadlines and quality. Additionally, many types of content come with operational aspects. We also support operational needs such as changing delivered content to different formats or creating additional content. [Various Content Production by the Columbus Project (Excerpt)] ■ Creation and editing of images for e-commerce sites, product descriptions, and copywriting ■ Copywriting for websites and other promotional materials ■ Creation of lists ■ Creation of various types of lists ■ Data entry for business cards and more *For more details, please refer to the related links or feel free to contact us.

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The Columbus Project's video production focuses on video creation from a marketing perspective. We handle all aspects of video production, from planning to quality control and progress management. By conducting thorough hearings, we support business problem-solving and revenue enhancement from planning strategies to production and operation, and we create promotional explanatory videos. 【Service Contents】 ■ Hearing and requirement confirmation ■ Strategy formulation ■ Video production *For more details, please refer to the related links or feel free to contact us.

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The inside sales of the Columbus Project utilizes "coaching skills" for dialogue and communication. By creatively using questions, inside sales avoids hard selling, allowing customers to discover their own challenges and recognize the benefits of the products themselves. Additionally, we manage the communication flow to provide appropriate information and conduct hearings at the right timing. 【Service Contents】 ■ Planning and Proposal ■ Business Promotion ■ Reporting and Documentation *For more details, please refer to the related links or feel free to contact us.

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Our BtoB sales and marketing will enhance the overall performance of the organization from a holistic perspective. We have experience providing marketing support and inside sales support as our own services, which allows us to implement strategies on the ground, setting us apart from many consulting firms. We do not stop at theoretical discussions; we provide support until execution and results are achieved. 【Features】 ■ Current situation assessment & strategic outline planning ■ Agreement on marketing strategies across the organization ■ Customer understanding & execution planning workshops ■ KGI/KPI setting, qualitative and quantitative goal setting ■ Resource allocation & procurement ■ Execution & PDCA management *For more details, please refer to the related links or feel free to contact us.

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"ENGINE" is an inside sales service that builds customer trust through hearing and information provision. Inside sales that conduct everything from hearing to deepening realize an effective sales cycle. We acquire high-probability appointments through our unique script method. Additionally, we conduct high-quality business negotiations through non-face-to-face meeting support and negotiation improvement methods. 【Sales Process】 ■ Inside Sales ■ Lead Generation ■ Online Sales *For more details, please refer to the related links or feel free to contact us.

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