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This white paper is not a document that explains "the reasons why SEO has become ineffective." It also does not provide specific know-how or templates for GEO strategies. The purpose of this document is singular. It aims to articulate what AI looks at, understands, and judges as "good information" when evaluating content. It seeks to clarify the criteria and structure of that judgment. [Contents] ■ AI reads "structure" rather than "text" ■ The "three structural principles" that are evaluated by GEO ■ Typical patterns of content that are not evaluated by AI ■ Page structures recognized by AI as "organized" ■ GEO is about "overall web design" rather than "article production" ■ ACTSITE's perspective on "web redesign in the GEO era" ■ Whether or not AI selects content is determined by "the ability to design structure" *For more details, please download the PDF or feel free to contact us.

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In this document, we have organized the topic of "How should the manufacturing industry's web be redesigned in the AI era?" in a way that can be understood without specialized knowledge. We explain the reasons why redesign is necessary for manufacturing industry websites, the changes in customer information gathering in the AI era, and the perspectives from which AI interprets the web. Our company offers simple diagnostics and consultations regarding web redesign for the AI era. If you are interested, please feel free to contact us. [Contents (partial)] ■ Why is "redesign" necessary for manufacturing industry websites now? ■ How customer information gathering has changed in the AI era ■ What does AI look at on the web and how does it make judgments? ■ Typical patterns of manufacturing industry websites that are not valued by AI ■ Basic principles of web structure that are valued in the AI era ■ Content structures that work well with ChatGPT and AI search *For more details, please download the PDF or feel free to contact us.

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This document unravels the relationship between sales in the manufacturing industry and the web. It includes sections on "the 'reality' of manufacturing sales and the areas where the web can complement" and "what the ACTSITE philosophy is—viewing 'sales design' through the lens of the Promise structure." It also incorporates "light practices (entry-level design)" to naturally convey the significance of consulting with And One Co., Ltd. 【Contents (partial)】 ■ Prologue: Many manufacturing companies do not expect much from their websites ■ Chapter 1: The 'reality' of manufacturing sales and the areas where the web can complement ■ Chapter 2: The 'three fundamental issues' preventing manufacturing websites from achieving results ■ Chapter 3: What is the ACTSITE philosophy?—A perspective on 'sales design' through the Promise structure ■ Chapter 4: Reasons why manufacturing websites transform into 'sales scripts' ■ Chapter 5: Results arise from 'designs that differ for each company'—Reasons why ACTSITE is needed *For more details, please download the PDF or feel free to contact us.

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Many companies consider the web to be a "repository of information." If you line up the necessary information such as company overview, service introduction, product list, and recruitment information, it will be conveyed. Most websites are built on this premise. However, this way of thinking is the biggest reason for the lack of results. In this white paper, we carefully dismantle the "illusions" that companies are prone to fall into and clarify the underlying laws of success. [Contents] ■ Why 99% of companies are mistaken ■ Analysis of types of illusions ■ The tragedies brought about by illusions ■ The laws of reality ■ The "thinking patterns" of successful companies ■ And One's approach (philosophical perspective) *For more details, please download the PDF or feel free to contact us.

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In the manufacturing industry, a "brand" is established not by design or worldview, but by "structured communication and consistent promises." This guide systematically organizes methods for the manufacturing industry to logically construct the "reasons for being chosen" using advanced data and case studies. A structure is needed to convey that value. We hope this document will be helpful in building your brand. 【Contents】 ■ Why does the manufacturing industry fail with "Brand × Web"? ■ A brand is a "promise to customers." ■ A brand is the "reason for being chosen." ■ Brand penetration is determined by the structure of "Awareness → Memory → Trust → Action." ■ It is "uniqueness," not differentiation, that becomes the weapon of the manufacturing industry. ■ A brand is communicated through "words and structure." *For more details, please download the PDF or feel free to contact us.

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This document provides a detailed explanation of the new fundamentals of customer acquisition that small and medium-sized enterprises should know now. We also introduce the benefits that GEO brings to companies, such as being "chosen even without being searched," the knowledge of all employees being turned into assets, and long-term evaluations that do not decline. AI tools like ChatGPT, Gemini, and Copilot are looking for "reliable sources of information to generate answers." As a result, the need for GEO (Generative Engine Optimization) has arisen. GEO is a mechanism that allows companies to gain trust by being cited by AI. 【Contents (partial)】 ■ Introduction | The End of the SEO Era and the Emergence of "GEO" ■ Vol.1 From "Discovery" to "Trust" in the AI Era ■ Vol.2 The Shift in Search from "Human → AI" ■ Vol.3 The Core of GEO is Creating "Reasons to be Cited" ■ Vol.4 Fighting in a "Forest of Context" Rather than a Sea of Information *For more details, please download the PDF or feel free to contact us.

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In this document, we introduce "10 Methods for Designing Recruitment Sites." It includes points on recruitment SEO, such as UI/UX optimized for smartphones like "strong visuals at the beginning," "expand with swipe/tap," and "vertical videos under 60 seconds," as well as naturally incorporating easily searchable keywords. Job seekers, especially younger generations, prioritize "the reality of the company," "values they can resonate with," and "whether they can envision themselves working there." [Contents (partial)] ■ Introduction - Why recruitment pages must evolve now ■ Recruitment is marketing ■ Voices of seniors become a powerful weapon that "decides applications" ■ "Daily schedule" that alleviates job seekers' anxieties ■ Corporate philosophy and culture become the "deciding factor for applications" *For more details, please download the PDF or feel free to contact us.

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This document explains the practical aspects of web renewal from a design perspective. It clearly addresses issues such as "the number of pages is increasing and cannot be organized" and "visitors do not know where to look" by discussing the causes of these web-related problems and the foundational work that should be done first, known as "structural design." This book serves as a useful reference, so please feel free to download it and read it. 【Contents (partial)】 ■ "Designing Site Structure - Creating Paths That Users Won't Get Lost On" ■ Designing the Overall Experience - The Essence of UX Flow ■ Forms and CTAs - Designing for Action ■ How to Choose a CMS - WordPress, EvolutionCMS, or Drupal ■ SEO is Not Just a Quick Fix - Designing for Trust in the GEO Era *For more details, please download the PDF or feel free to contact us.

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This document explains the philosophy and foundation of web production that generates results. It details the origin of design that started from "connecting," the reasons why a site that "just exists" cannot produce results, and the four axes of content design. Each chapter is clearly explained, making it a useful reference. Please download it and take a look. [Contents (partial)] ■ The reason HTML was created - Why did the web start with "links"? ■ Why do companies need a website - From "business card" to "profit device" ■ Who is the website for - From "self-expression of the management" to "user perspective" ■ What is content - Designing images, text, and structure from the "delivery method" ■ Is "good design sells" an illusion - The true relationship between visuals and results *For more details, please download the PDF or feel free to contact us.

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Many websites are created from "means" rather than "purpose." As a result, they end up being sites that serve no one. At And One, unlike the typical approach where "creating" becomes the goal, we consistently structure a "process for achieving results." That is the "And One Method." *For more details, please download the PDF or feel free to contact us.*

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"ACTSITE" is a results-oriented web design process developed by And One Co., Ltd., which integrates years of web production experience with marketing, behavioral economics, and unique AI utilization know-how. In typical web production, projects tend to progress based on subjective preferences such as "favorite colors" and "desired features." However, this system works backward from the business objective of "who to communicate with, what to convey, and how to drive action," to create an overall design. It is not a site focused on appearance, but rather the ACTSITE method, based on our philosophy, creates structures and pathways that directly lead to results. [Features] ■ Deep research × 3C analysis × Persona design ■ Structure and pathway design based on behavioral economics theory ■ Design that facilitates easy measurement of results (CV buttons, reservation pathways, etc.) *For more details, please download the PDF or feel free to contact us.

• Other Software

To reduce labor costs and solve the labor shortage. Let's stop worrying about things outside of our core business and improve work efficiency. Increase sales with a friendly avatar! The avatar can assist with reception and customer service in-store, as well as help with product explanations and sales on e-commerce sites.

• Other embedded systems (software and hardware)

For our beloved pets, who are important family members, we look for a trustworthy animal hospital. In today's world, where most pet owners search for animal hospitals using their smartphones, a user-friendly and easy-to-navigate website is essential. Would you like to create a website that clearly displays consultation dates, allows for reservations, and makes it easy for pet owners to understand the waiting list?

• Other information systems

Approaching with Push Notifications: Renewed Focus on PWA Addressing questions about apps that you might be hesitant to ask, and approaching from a cost perspective, we propose a cost-effective web application, PWA. PWA is a web application that can be used like a native app and offers great cost performance. It can actively appeal to users through push notifications. With native apps, you need to create and register two separate applications for iPhone and Android. Users also have to access each app store to download them. However, PWA eliminates the need for downloads, can be used universally on both iPhone and Android, and can be accessed immediately from an icon, just like a native app.

• Development support tools (ICE, emulators, debuggers, etc.)
• Other network tools

The global e-commerce market size is on the rise. I want to create an e-commerce site, but how should I go about it? - Global e-commerce market sales forecast: over 900 trillion yen!! (2025) - Smartphones are spreading among seniors, increasing the number of people shopping 24/7. - Products can be sold without being constrained by time or location. But... What exactly is Shopify? I don't have any knowledge about e-commerce sites... How much does it cost? Leave it to AndOne!! With Shopify, the fees are low, and customization is easy, making it recommended for building your own online shop at a low cost. Additionally, it comes equipped with the necessary features for an e-commerce site, allowing you to start easily even without specialized knowledge. At AndOne, we conduct consulting before production and meticulously discuss methods that suit your objectives. We have built and operated numerous e-commerce sites, contributing to the sales growth of our clients. In recent years, the e-commerce market has rapidly expanded, and e-commerce sites have become essential for businesses. Building your own e-commerce site takes time and costs, so let's utilize the popular Shopify.

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• Other information systems

Our company specializes in the creation of e-commerce websites. In e-commerce website development, we gather and analyze new information daily to build an e-commerce system tailored to the client's business scheme, which is a crucial point. We conduct analyses from various perspectives, including shipping costs, the number of options, and integration with billing systems, to select and construct the most suitable system. 【E-commerce Systems】 ■ ECCUBE ■ DrupalCOMMERCE ■ OSCommerce ■ CS-cart ■ ZENcart, etc. * For more details, please download the PDF or feel free to contact us.

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The number of overseas travelers coming to Japan is predicted to reach a record high of 34.77 million, with total consumption exceeding 7 trillion yen. With the Osaka Expo coming next year, the number of foreign visitors to Japan is expected to increase even further. How about taking this opportunity to promote your services and products overseas? Our company has experienced personnel from the U.S. and has specialized in creating multilingual websites since its founding. Instead of simply producing Japanese and English websites, we create effective multilingual sites through appropriate planning and technology tailored to overseas targets.

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Our company will systematically and comprehensively renew and construct your corporate website with logical design, construction, and management knowledge. Without simply asking for subjective opinions and requests, we will propose objective and logical planning along with functional and structural systems. With years of information gathering in the United States, we will effectively create your corporate website using our knowledge, experience, and technical skills. [Our Services] ■ Web Production ■ Corporate Websites ■ Multilingual Sites ■ E-commerce Sites ■ Renewals, etc. *For more details, please download the PDF or feel free to contact us.

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