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Manufacturing industry websites tend to confuse users the more information they contain. With a large number of products, various applications, and complex technical terms, relying solely on navigation can lead users to fail in finding the information they need, resulting in abandonment. This is where internal site search becomes crucial, but simply adding a search box is not enough. If the search results are inaccurate, there are no filtering options, it struggles with synonyms, and it is not linked to categories, then the search function will not be used and may even create dissatisfaction. Our service designs the search parameters, dictionaries, filtering options, and the presentation of results to align with the search intents of the manufacturing industry (applications, materials, models, standards, challenges, processes), transforming it into a "searchable site." As a result, user engagement increases, self-resolution before inquiries improves, and the conversion rate for business negotiations rises. ■ Service Offerings Search requirement design (what users want to search for/search targets/synonyms and terminology dictionary) UI/filtering design (facets, category linkage, result display) Operational design (tag and attribute design, rules for additions, improvement metrics) Deliverables: Internal site search design document (requirements, dictionary, attributes, UI, KPI) + implementation specifications (if necessary) *Please provide the site URL and the "searchable targets (products, case studies, materials, etc.)." We will design based on the search intent.

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The most effective element in comparing and evaluating B2B manufacturing is not specifications or company introductions, but "case studies." However, many case study pages only state "we did it," lacking the conditions and reasoning behind the decisions. As a result, readers cannot determine if it applies to their own situation and do not proceed to consultation. On the other hand, if too many details are provided, confidentiality cannot be maintained. This is the challenging aspect of creating case studies. In this service, we will design a case study template that presents industry × size × challenges × conditions × measures × results as "replicability" without revealing company names. Even if the personnel change, the quality will remain consistent, allowing for the mass production of case studies that lead to inquiries. ■ Provided Content (3 Points) 1. Winning design for case study pages (structure that resonates in comparisons = how to show replicability) 2. Input rules and confidentiality design (defining what information can and cannot be disclosed and expression templates) 3. Mass production operation design (categories, lists, search, quality checks) Deliverables: A complete set of case study page mass production templates (page templates/input guides/confidentiality rules/checklists) *Please provide three existing case studies (oral level is acceptable). We will adapt them to maintain confidentiality.

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The main reason for the lack of results on manufacturing industry websites is that product pages are "disorganized" and "unable to be updated." Product pages should ideally serve as a receptacle for search traffic and be the main battleground for comparison and inquiries. However, in practice, the writing style differs from page to page, essential information is missing, and the assumptions that salespeople have for explanations are not reflected on the web. As a result, inquiries do not increase, and even attempts to boost them lead to a state where "mass production stops." In this service, we will template the page structure, input rules, required items, CTAs, FAQs, and comparison pathways to enable the mass production of product pages. Even if the person in charge changes, we will create a system that ensures consistent quality and allows for the rapid increase of "product pages that generate inquiries." ■ Provided Content (3 points) 1. Winning design for product pages (template for upper description, comparison/approval materials, CTA design) 2. Template and input rule design (required items, writing style, examples of what not to do, operational procedures) 3. Mass production operation design (category design, list design, update flow, quality checks) Deliverables: A complete set of product page mass production templates (page templates/input guides/sample drafts/checklists) *Please provide three representative product page URLs. We will create a winning model and implement mass production.

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The problem with large-scale sites is not the "number of pages," but rather "the lack of organized information." As the number of pages increases, the same content gets scattered across multiple locations, outdated information remains, and users become lost. As a result, even if there is search traffic, users do not navigate further, comparisons do not progress, and inquiries decrease. Furthermore, the operations team also struggles to identify where updates are needed, leading to accelerated neglect. In this service, we will first take inventory of the large-scale site and decide what to keep, integrate, or discard, before reconstructing the category design, navigation, and templates. This will not only improve the appearance but also change the way information is managed, allowing for smoother operations. ■ Service Offerings (3 points) Inventory and organization (visualization of page assets / identification of duplication, decay, and causes of user confusion) Reconstruction of information design (categories / navigation / in-depth exploration after search traffic) Renewal implementation (template unification / migration / URL management) Deliverables: Complete set of large-scale site information organization renewal (inventory sheet, integration design, sitemap, migration plan, implementation) *Please provide the site URL and an estimate of the number of pages (e.g., 200 pages, 500 pages). We will first create a "blueprint for organization."

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The reason why WordPress sites fail to achieve results is not due to design or themes, but rather "the information is scattered and the operations are in disarray." As pages increase, duplication occurs, categories get lost, plugins multiply and become unstable, and rules collapse every time the person in charge of updates changes. When this leads to a state of "unreadable, unsearchable, and unmanageable," both search traffic and inquiries decline. In this service, before abandoning WordPress, we will take stock of the current situation, organize it, and redesign categories, navigation, templates, and operational rules. If necessary, we will also implement minor structural improvements and ensure safe operations (updates, backups, permissions) to restore WordPress to a "combat-ready state." ■ Service Offerings (3 points) 1. Current situation inventory and problem identification (diagnosis of pages/categories/navigation/plugins/operations) 2. Reconstruction of information design (category design, navigation flow, CTA design) 3. Operational and safety design (update rules, permissions, backups, minor improvements) Deliverables: WordPress organization and redesign report + improvement design document (including modifications as needed) *Please provide the current URL and the "issues you are facing (updates, inquiries, display issues, etc.)." We will first identify the "causes of the disarray."

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What is truly frightening about CMS migration is not the migration process itself, but rather the "accidents after publication" and "operational collapse." Issues such as display errors immediately after migration, SEO decline due to URL changes, confusion over update permissions, vulnerabilities due to plugin dependencies, and inadequate backups can lead to a decrease in inquiries and a loss of trust. In this service, we will organize the challenges of the current CMS (security, update capability, operational burden) and carry out the CMS migration, including safe operation after migration (permissions, update rules, backups, monitoring). The goal is not just to migrate, but to create a state that can withstand long-term operation. ■ Service Contents (3 points) - Migration design (current inventory, URL policy, migration procedures, risk management) - CMS migration implementation (content migration, template preparation, functionality verification) - Safe operation design (permissions, update flow, backups, monitoring) Deliverables: Complete CMS migration package (migration plan, migration work, safe operation design document, publication) *Please share the current CMS (such as WordPress) and site URL. We will first identify the "migration risks."

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The success or failure of website creation is determined not by design, but by "information architecture." Information architecture is not about arranging pages, but about deciding "what," "where," and "how to present" information according to the order in which customers compare and evaluate. In B2B manufacturing, if the pathway from entry (search intent), exploration (in-depth investigation), comparison (selection criteria), approval (decision-making materials), to consultation (CTA) is not designed, inquiries will not occur even if there is traffic. In this service, we solidify the information architecture as a "blueprint" before starting production and construct the entire site with a consistent flow. As a result, rather than being confused after creation, we can confirm the winning strategy before building. ■ Provided Content (3 points) Information Architecture (Blueprint of the site) (Sitemap/Page roles/Flow) Content Design (What to say: Appeal axis/Comparison axis/Basis/FAQ) Production (Design/Implementation/Operational design) Deliverables: Information architecture document + complete site (Wireframes/Design/Implementation/Publication) *Please share the current URL (or materials). We will first diagnose "where you are stuck" structurally.

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The reasons for leaving manufacturing industry websites are mostly "unknown," "unable to find," and "unable to proceed." Even after reading the page, users do not know what to look at next, understanding stops due to technical jargon, navigation is interrupted, and it is difficult to view on smartphones. When there are such UX bottlenecks, even if there is search traffic, users do not navigate further, do not proceed to comparison, and inquiries do not occur. In this service, we will identify the causes of navigation and drop-off from the perspective of access analysis, heat maps (if possible), and B2B decision-making pathways, and improve UI/UX. Instead of a complete design overhaul, we prioritize improving navigation, the presentation of information, and the placement of CTAs, making it easier to achieve results in a short period. ■ Service Contents (3 points) Current Situation Diagnosis (identification of drop-off points, areas of confusion, and factors hindering CTAs) Navigation Design (establishment of next pathways, deep-dive pathways, and comparison/approval pathways) UI Improvement (specific improvements to headings, whitespace, navigation, forms, etc.) Deliverables: UX Diagnosis Report + List of Improvement Measures + Improvement Proposals (wireframes/instructions) *Please provide the current URL and the "most desired outcome (increase in inquiries, increase in document downloads, etc.)." We will work backwards from the causes of drop-off.

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If the site is slow, inquiries will not increase. Especially in B2B manufacturing, if there is a "wait" during the flow of search traffic → comparison → document review → inquiry, drop-offs will occur. Pages not displaying, heavy images, slow loading on smartphones, and forms freezing can all disqualify a candidate. Our service addresses the causes of speed degradation through the steps of "measurement → identification → improvement → re-measurement," improving both perceived speed and metrics (such as LCP/INP/CLS). We prioritize improvements not just to raise scores, but to enhance areas that impact CVR (inquiries/document downloads). ■ Service Offerings (3 points) 1. Speed Diagnosis (identifying causes of slowness: images/JS/CSS/server/DB, etc.) 2. Improvement Design (prioritization: Impact × effort, based on CVR impact) 3. Improvement Implementation (optimization, configuration changes, operational rule establishment) Deliverables: Speed improvement report + implementation of improvements (or revision instructions) + re-measurement results *Please provide the target URL. We will first identify the "culprit of slowness."

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"Renewal = Rebuilding" is not necessarily the correct answer. In B2B manufacturing, addressing the causes of lack of inquiries (such as pathways, comparison materials, CTAs, forms, and page roles) is often more cost-effective and yields better results than simply refreshing the design. Existing sites often retain search rankings and past content assets, and completely rebuilding them can lead to losing valuable elements. In this service, we prioritize improvements that directly impact results based on the existing site. In many cases, it is more effective to refine product pages, case studies, FAQs, comparisons, and forms rather than completely redesigning the homepage. We will establish improvement priorities based on Impact × labor hours to increase inquiries in the shortest time possible. ■ Service Offerings (3 points) 1. Current Situation Diagnosis (Identifying causes of lack of results: pathways, information, CTAs, forms) 2. Improvement Design (Prioritization: Impact × labor hours, in order of low-cost effectiveness) 3. Partial Renovation (Renovation of templates, copy, pathways, forms, etc.) Deliverables: Improvement design document + list of improvement measures + partial renovation (or renovation instruction document) *Please provide the current URL and the "desired outcomes (inquiries/quotes/document downloads)." We will design the shortest route.

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The failure of brand websites tends to polarize. On one hand, if the worldview is prioritized too much, it can lead to a state where "it's unclear what the strengths are" and "it's unclear what to look at next." On the other hand, if too many sales elements are crammed in, it can break the worldview and cause brand damage. Particularly in the manufacturing industry, where technology, quality, history, and philosophy are the sources of value, if the "order of reading" is not designed, it won't be considered in comparisons. Our service designs a navigation structure (story structure) that allows users to naturally deepen their understanding while preserving the brand's philosophy, aesthetics, and tone. As a result, there will be an increase in direct searches, document downloads, and consultations, allowing the brand and sales to coexist. ■ Provided Content (3 points) 1. Brand structure design (elements of the worldview and verbalization/order of presentation) 2. Navigation design (storyline: the more you read, the deeper your understanding) 3. Production (design/implementation/easy-to-manage CMS) Deliverables: Complete brand website (design document, wireframes, design, implementation, publication) *Please share the current URL and the "worldview you want to protect (reference sites are also acceptable)." We will propose a structure that balances the worldview and navigation.

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Manufacturers with multiple locations and diverse businesses tend to have a structure that makes the web easily "fragmented." Each location has a separate site, information is duplicated, and the quality of updates is inconsistent. As a result, even if you search, you may find yourself in a situation where "it's unclear which is the official site," "you can't reach the necessary information," or "it's confusing to find the contact point," leading to missed opportunities. Furthermore, when recruitment, investor relations, technical information, and service information are scattered, the company's consistent strengths are not communicated, putting it at a disadvantage in comparisons. This service not only integrates information from multiple locations but also starts by organizing business × location × sales pathways, consolidating search inflow, navigation, decision-making, and inquiries into a single structure. It includes operational design that allows each location to update even after integration, reconstructing the site to withstand long-term operation. ■ Provided Content (3 points) Integration policy and governance design (how to hold information/authority/update rules) Information design (integrated site map) (organization of locations and businesses/navigation design) Production and migration (design/implementation/content migration/publication) Deliverables: Complete set of integrated renewal (integration design document, site map, wireframes, design, implementation, migration, publication) *Please share the current list of location sites (URLs). We will address the "pitfalls" of integration in advance and propose the shortest route.

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The recruitment site is not a "company introduction," but rather a "decision-making pathway" that generates applications. In the manufacturing industry, the points of concern for candidates are clear. They cannot envision the job responsibilities, the assignment and training processes are unclear, they cannot see evaluations or career paths, and they do not understand the workplace atmosphere. If these issues are not resolved, applications will not occur. In this service, we will design and produce the recruitment site in accordance with the order in which candidates compare and evaluate (concerns → decision-making materials → application). This includes appeals specific to job types, optimization of the application form, and structuring of frequently asked questions, ensuring not only an increase in the number of applications but also a pathway to "reduce mismatches." ■ Provided content (3 points) 1. Recruitment target design (organizing the desired candidate profile and barriers to application) 2. Application pathway design (designing job type pages, comparison materials, FAQs, and application CTAs) 3. Production (design/implementation/easy-to-manage CMS) Deliverables: Complete recruitment site (design documents, wireframes, design, implementation, publication) *Please share the desired job types and the "reasons for not receiving applications (hypotheses are acceptable)." We will first identify the barriers to application.

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A typical failure of manufacturing industry landing pages (LPs) is the state of "saying everything with information but not resonating." B2B landing pages are not like e-commerce pages that prompt immediate purchases. They are designed to help decision-makers, who are in the process of comparison, make the judgment that **"it's okay to consult with this company."** In this service, we design the order of appeals according to the target's consideration stage (information gathering/comparison/approval process) and create landing pages that directly lead to inquiries. By creating them in a "winning pattern" tailored to specific purposes such as advertising, follow-up after exhibitions, and document requests, it becomes easier to achieve results in a short period. ■ Provided Content (3 points) - Appeal Design (whose and what kind of issues are being addressed/comparison axes/rebuttal handling) - LP Structure and Copy Design (situation → disadvantages → resolution → evidence → CTA format) - Production (design/implementation/form optimization/measurement) Deliverables: A complete set of inquiry-focused landing pages (structure/copy/design/implementation/measurement) *Please share the current URL and the types of inquiries you want to increase (e.g., rough consultations, specification consultations, estimate requests). We will determine the LP format.

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The service site for the manufacturing industry is neither a product site nor a company introduction. For intangible services such as processing, design support, maintenance, inspection, and consulting, it is often difficult to convey value, and in comparison, they tend to appear "essentially the same." As a result, decisions are made based solely on price and delivery time, causing strengths to be overlooked. In this service, we break down the value of the service into "whose challenges, to what extent, through what procedures, and as what outcomes are provided," and restructure it as a pathway to comparison, deliberation, and consultation. By first organizing the "verbalization" and "evidence presentation" of the service, we aim for improved inquiry quality and business negotiations, rather than just a superficial renewal. ■ Provided Content (3 points) - Verbalization of services and design of appeal axes (extraction of non-overlooked strengths and comparison axes) - Information design (service structure, page roles, pathways, deliberation materials) - Production (design/implementation/easy-to-operate CMS) Deliverables: Complete service site (design documents, wireframes, design, implementation, publication) *Please share the current URL (or sales materials). We will first identify "where the message is not being conveyed" through structure.

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The corporate website for manufacturing companies is not just a business card but a "receptacle for sales." However, many corporate sites lack organized information about their business, strengths, and products, leading to a situation where visitors leave without understanding "what kind of company it is," "unable to make comparisons," or "lacking materials for internal approval." As a result, even with traffic, inquiries do not increase. Our service organizes the corporate structure (business × sales) in line with the B2B decision-making process in manufacturing (information gathering → comparison → internal approval → consultation) and designs pathways to increase direct searches and inquiries before creating the corporate site. The design is optimized not as a goal but as a "vessel" that supports trust-building and user navigation. ■ Service Offerings (3 points) 1. Strategic Design (target audience, appeal axis, competitive comparison, organization of internal approval points) 2. Information Design (sitemap, pathways, page roles, content design) 3. Production (design, implementation, user-friendly CMS design) Deliverables: Complete set of corporate website for manufacturing (design documents, wireframes, design, implementation, publication) *Please share the current URL (or existing materials). We will first identify the "causes of lack of inquiries" structurally.

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B2B in the manufacturing industry has a long consideration period, with a significantly larger number of "future customers" than "immediate customers." Even if you have document downloads or business cards from trade shows, if follow-up is weak, you will be forgotten. On the other hand, if you send too many sales emails, you will be disliked. What is needed is not a hard sell, but a nurturing pathway that regularly delivers the necessary decision-making materials for comparison and internal approval, helping to advance the consideration process. In this service, we will design the newsletter not just as a simple distribution, but as a pathway that leads to "reading → deep diving → documents → consultation." We will tailor the content according to the consideration stage and establish a system (scenario) where the next step changes based on the response. ▼ For concerns like these: - Companies that downloaded materials have since gone silent (forgotten) - Sales follow-up is lagging or becoming too personalized - We are sending newsletters, but clicks and business negotiations are not increasing - We don't know what to write, and distribution has stopped - We are sending information that does not match the consideration stage, resulting in lost opportunities *Please let us know your existing lead acquisition channels (e.g., Ipros, trade shows, websites) and the categories of products you want to sell. We will translate this into a nurturing "template."

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The reason why white papers do not yield results is not due to design or page count, but rather because "the planning does not match the 'consideration stage'." B2B users in the manufacturing industry are not people who are ready to buy immediately; they are looking for materials for comparison, deliberation, and internal sharing. In other words, white papers should not just be company introductions, but should provide decision-making materials (selection criteria, failure avoidance, comparison axes, and approaches) to enhance the quality of leads. In this service, we design the planning to match the target lead profile and consideration stage, creating a structure that naturally leads to "consultation and estimates" after download. It can also be optimized for Ipros listings and follow-ups after exhibitions. ▼ For concerns like these: - Downloads have increased, but they are not leading to business negotiations (low lead quality) - Unsure what theme to choose - Only have company introduction materials that do not resonate for comparison - Want to optimize for Ipros (including follow-ups after downloads) - Want to create follow-up materials after exhibitions *Please tell us not what you want to sell, but "what kind of consultations you want to increase." We will develop a compelling plan.

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Technical blogs do not generate leads just by being written. Even if they are read through search, most cases result in readers being satisfied and leaving the page. B2B readers in the manufacturing industry seek "criteria," "selection standards," "failure avoidance," and "materials for internal sharing" before making inquiries. However, many blogs are self-contained, lacking pathways to move forward (such as in-depth exploration, comparisons, materials, or consultations), resulting in missed opportunities. Our service is designed to transform technical blogs from "traffic-generating content" into "lead acquisition devices" by integrating article theme design, article structure (CTA placement), navigation pathways, and material downloads/forms. As a result, we can create a state where blogs continuously generate leads as "assets." ▼ For concerns like these: - The blog is read, but inquiries are not increasing. - Article topics are not aligned with "themes that lead to sales." - Each article has inconsistent quality and structure (personalization). - Navigation is weak, leading to readers leaving without further exploration. - There are no material downloads or consultation pathways, resulting in missed opportunities. *Please share existing blog URLs (a few) and products. We will diagnose the reasons for readers leaving through the navigation pathways.

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In the manufacturing B2B sector, phrases like "we have good quality" and "we respond quickly" are not strengths but rather "words that anyone can say," and they get buried. To win in competitive comparisons, it is necessary to transform strengths from "assertions from our perspective" into selection criteria (comparison standards) that customers can evaluate. Furthermore, strengths must not only include "what can be done" but also "under what conditions it is effective," "what is being sacrificed (trade-offs)," and "why it can be trusted (evidence)" in order to be effective in comparison situations. This service extracts strengths that are buried among competitors and structures them as winning comparison axes. As a result, it helps to break free from price competition and creates a foundation for appeals that lead to designated consultations and project development. ▼ For concerns like these: - When compared to competitors, differences are not communicated, leading to losing on price. - When asked about strengths, only "quality and response" can be mentioned. - It resonates with designers but is weak in purchasing and decision-making. - The company’s advantages are understood but cannot be articulated. - Salespeople struggle to explain strengths verbally every time (dependency on individuals). *Please share the current URL and "reasons for losing to competitors (assumptions are fine)." We will uncover the buried winning strategies.

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The main reason for the lack of improvement in manufacturing industry websites is that "the cause of lost orders is not visible." There are visits but no inquiries. There are inquiries but no orders. Quotes are provided but not finalized. Behind these phenomena, there are always "bottlenecks in the process (lack of information, unresolved anxieties, losing comparison criteria, halted approvals, form abandonment)." This service will diagnose the current site and sales reality, visualizing where and why the process stops, from search traffic to browsing, comparison, approval, and inquiries. Once the cause is identified, improvements can be narrowed down to the "shortest possible action." ▼ For concerns like these: - Not understanding why inquiries are not increasing - Inquiries come in but do not convert to orders (low quality/insufficient conditions) - Feeling like we are losing in comparisons but lacking evidence - Stopping at the approval stage but unclear on what information is lacking - Improvement measures are based on guesses, leading to no results or sustainability *Please share the current URL and "recent patterns of lost orders (as much as you know)." We will analyze the causes structurally.

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In the B2B manufacturing industry, the quality of the initial hearing determines the order rate. However, on-site, the questions vary by representative, leading to incomplete information, delays in estimates, increased revisions, and frequent mismatches. Additionally, the web side often fails to collect the minimum necessary information through forms, resulting in initial responses starting from "zero." This service standardizes sales hearings based on the "conditions necessary for project initiation" and links them with the web (forms, document downloads, FAQs). As a result, we can create a situation where conditions are met from the start → responses are quick → trust increases → negotiations progress. ▼ For concerns like these: - Hearing quality varies by representative - Incomplete information leads to slow estimates and many revisions - Progressing with ambiguous specifications causes issues later - Forms are insufficient, requiring repeated questions from the start - Sales teams become exhausted, leading to excessive confirmations with the technical department *Please share the product and the "conditions necessary for estimates." We will formalize the hearing process.

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Even if the number of inquiries increases, if the content is shallow, the conditions are unclear, or there are many mismatches, only the sales effort increases without leading to results. In B2B inquiries in the manufacturing industry, there is essential information that should be gathered, such as "application," "specifications," "quantity," "desired delivery date," "consideration period," and "comparison situation." However, many forms either have too few input fields, leading to a lot of rework, or too many, resulting in increased drop-off rates. This service optimizes the input fields, options, flow stages, and automatic replies to collect the necessary information for sales without increasing the psychological burden on customers, thereby balancing both "the number of inquiries" and "the quality of inquiries." ▼ For these concerns: - The inquiry content is shallow, requiring a redo of the hearing each time. - There are many mismatches, and sales are becoming exhausted. - Only the price is asked, leading to a dead end (losing in comparisons or being a mere curiosity). - The form is long, resulting in many drop-offs. - Replies are delayed, allowing competitors to get ahead. *Please share the current form URL (or list of items). We will identify the causes of drop-offs and mismatches.

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The more the product lineup increases, the fewer inquiries there are—this is not an uncommon story. The reason is simple: users cannot find "products relevant to them" and cannot even begin to compare options. This is especially true in B2B manufacturing, where the diversity of applications, specifications, and implementation environments can lead to confusion if product classifications are ambiguous, causing potential customers to get lost after arriving through search. In this service, we reorganize the product groups not according to "internal classification" but in line with how customers search (applications, challenges, selection criteria), creating an easy-to-navigate category design, browsing structure, and mass production rules. As a result, even with a large number of products, pathways for "finding," "comparing," and "consulting" are established. ▼ For concerns like these: - There are too many products, causing users to hesitate and not make inquiries. - Internal classifications (model numbers, departments) do not align with how customers search. - The list page is not functioning, leading to drop-offs after search traffic. - Competitors are easy to understand, but our offerings are difficult to convey. - The site structure collapses with each product addition (operations are not sustainable). *Please share the current product list (page URL or Excel is acceptable). We will organize it based on the "causes of not being able to search."

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The reason for the lack of inquiries in the manufacturing B2B sector is often not because the technology is difficult, but because "the underlying assumptions in language do not match." While designers may understand, purchasing and decision-makers do not. Even if the field understands, it may not be communicated to those new to the industry. When there is such a "gap in understanding," the comparison and evaluation process halts, and options are eliminated. In this service, we organize the specialized terminology scattered across websites, documents, and product descriptions, breaking it down to align with customer understanding, including "definitions of terms," "paraphrasing (translation)," "analogies and concretization," and "points of misunderstanding." As a result, the value of the technology is conveyed, internal sharing, approvals, and comparisons progress, leading to consultations and document downloads. ▼ For concerns like these: - There are many technical terms that do not resonate with general staff. - The same questions keep coming up (the underlying terminology is not aligned). - It is understood by designers but stalls at purchasing and decision-making. - The text is difficult, preventing progress to document downloads or inquiries. - Misunderstandings arise from AI summaries (lacking context). *Please share the target page URL (or manuscript). We will organize the terms that are not being understood.

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The main reason niche technology does not sell is not because the technology is difficult, but because it is not explained in the order that the audience can understand. B2B customers in manufacturing do not understand technical jargon from the start. Nevertheless, when the conversation begins with technical terms (specifications, processes, principles), they disengage before the "greatness" is conveyed. As a result, they do not even make it into the list of candidates for comparison, and before the price competition begins, they are treated as if they do not exist. In this service, we organize niche technology in the order of "whose problems can be solved, by what principles, and under what conditions," and translate it into "communicable language" without losing its expertise. We prepare explanations that resonate with designers, purchasers, and decision-makers, creating a structure that leads to inquiries, document downloads, and technical consultations. ▼ For those with these concerns: - Technical explanations are difficult, leading to disengagement before the message is conveyed. - Unable to briefly explain how we differ from competitors. - Salespeople cannot explain, relying on engineers and creating dependency. - Unclear on the applications or industries that resonate with the audience. - Not even considered before price competition begins. *Please share your technical materials (existing ones are fine) and "what the strength is in one sentence." We will identify the reasons for miscommunication structurally.

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In B2B manufacturing, there are cases where providing a price leads to losing the deal. This is because, at a stage where conditions are not aligned, the price stands out on its own, and the comparison becomes fixed on "the lowest price." On the other hand, if no price is provided, potential clients may feel "it's unclear and scary" or "I might be pressured to buy," which prevents them from moving forward with consultations. This service presents "decision-making materials (scope, assumptions, selection criteria, approach)" instead of a price, reducing psychological burden through staged CTAs and designing a pathway that makes clients want to consult before discussing price. As a result, it allows for an increase in business negotiations where conditions are aligned while avoiding price competition. ▼ For concerns like these: - Providing a price leads to being drawn into price comparisons. - Not providing a price results in fewer inquiries. - There are many inquiries that only ask, "How much does it cost?" - Specifications are not finalized, and we don't reach the quotation stage. - There is strong anxiety about comparison and consideration for high-priced products (not wanting to make a mistake). *Please share the current URL and the "conditions under which the price is determined (variable factors)." We will identify the reasons why consultations are stalled.

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The biggest point where B2B manufacturing projects come to a halt is when the field wants something but "the approval process doesn't go through." What purchasing and decision-makers are looking at is not just the quality of the specifications. If you cannot explain the risks (quality, delivery, supply, issues), the validity of costs, the implementation procedures, and how to avoid responsibility (not wanting to fail), the conclusion will be either "on hold" or "a safe competitor." In this service, we will structure the decision-making materials needed by purchasing and decision-makers in the order that "the approval process goes through" on the web, designing appeals and pathways that advance internal sharing, explanations, and approvals. As a result, it becomes easier to break through the decision-making phase without falling into a price competition. ▼ For concerns like these: - The field is positive, but it gets stuck in purchasing and decision-making. - It flows towards the "safer option" in competitive comparisons. - Unable to explain the validity of costs, leading to requests for discounts. - Weak explanations of implementation procedures and risks, resulting in continued holds. - Sales are creating explanations for approvals from scratch every time (personalization). *Please share the current URL and "reasons for being stuck in the approval process (assumptions are fine)." We will organize the causes of the issues from the discussion points.

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In B2B manufacturing, it is often the case that the "first candidates are determined" not by purchasing, but by designers and engineers. What designers prioritize are not just a list of specifications, but "compatibility conditions," "usable range," "design pitfalls," "verification methods," "alternatives," and "ease of implementation and operation." However, many websites lean towards sales-oriented explanations, lacking the materials (conditions, rationale, data, and points of caution) necessary for designers to make informed decisions. As a result, they do not make it into the candidate list for technical selection and cannot even be compared. This service structures the information needed for designers' "selection judgments" according to the design flow and designs the appeals and pathways (technical document downloads, FAQs, specification consultations) that will be nominated at the stage of technical selection. ▼ For concerns like these: - The technology is strong, but it doesn't resonate with designers and doesn't make it to the candidate list. - Selection materials are not organized under the assumption that "you can understand it by looking at the specifications." - Questions from designers are always the same, leading to exhaustion for sales and technical teams. - Technical document downloads are not increasing, and materials are not being used for selection. - Not progressing to specification consultations and losing in the latter part of comparisons. *Please share the current URL and "frequently asked questions from designers." We will address the issues causing candidates to drop out.

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Losses in B2B manufacturing occur not due to a lack of technical capability, but because the competitor holds the "arena for comparison." During the comparison stage, users narrow down their options not only based on specifications, price, and delivery time, but also by checking whether there will be "no failures," "operational feasibility," "stable supply," and "adequate guarantees." However, many sites fail to present criteria for comparison, ultimately leading to comparisons based on the competitor's standards and resulting in a price competition. Our service designs comparison criteria where your company can win (such as quality, structure, compatibility, risk reduction, etc.) and addresses common questions (objections) that arise during the comparison process, creating a situation where the judgment is not "this company is safe" but "this company is optimal." ▼ For concerns like these: - Price competition during comparisons leaves no profit. - Despite having technology, losing to competitors in a "safe" manner. - In competitive quotes, it ultimately turns into a discount battle. - Decision-makers say, "I don't really understand, so I'll go with the cheaper option." - Salespeople struggle to explain comparisons verbally each time (leading to dependency on individuals). *Please share the current URL and the "reasons for losing in competitive comparisons (assumptions are fine)." We will address the structural weaknesses in your comparisons.

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Sales materials in the manufacturing industry tend to be created and then left as is. While PDFs are easy to transfer, they are difficult to search, often become outdated due to lack of updates, and result in sales teams having to repeatedly explain the same information, leading to a "personalization" issue. On the other hand, simply posting information on the web can scatter it, making it hard to gather the necessary materials for comparison and decision-making, and even if read, it does not lead to progress. This service re-edits existing sales materials (proposals, product descriptions, case studies, FAQs, etc.) to align with the customer’s decision-making process and organizes them as "sales materials = web structure." As a result, it reduces the workload for sales while advancing comparison and decision-making, ultimately leading to consultations and estimates. ▼ For concerns like these: - Sales teams are repeating the same explanations (personalization) - There are too many materials, and it's unclear which to provide - PDFs are outdated, and managing the latest versions is difficult - Comparison and decision-making stall, preventing inquiries from progressing - After exhibitions, sending materials stops the process, and leads do not materialize *Please share your existing sales materials (even just a table of contents is fine). We will suggest the order and structure for web conversion.

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The reason why agency sales are not growing is often not due to the motivation or sales ability of the agencies, but rather because "the materials needed to sell are not available online." Agencies handle multiple products within a limited time. If the necessary information for proposals (who it appeals to / selection criteria / differentiation / answers to common objections / proposal materials) is lacking, the priority decreases, resulting in poor sales. Furthermore, if the end-users get stuck in comparison or internal approval processes, the projects come to a halt. This service is designed to strengthen the creation of projects through agencies by providing content and pathways (proposal → comparison → internal approval → consultation) on the web that make it easier for agencies to propose and for end-users to move forward with their considerations. ▼ For concerns like these: - Agencies are not taking action / proposals are not increasing - Explanations vary by agency, leading to misunderstandings and backlash - There are few inquiries through agencies / projects are not materializing - Weak when compared to competitors (key points are not communicated) - Agency materials and FAQs are not well organized *Please share the current URL and the sales flow of the agencies (as much as you know). We will identify the reasons for poor sales structurally.

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In the B2B manufacturing industry, a significant oversight occurs with the group that "is not inquiring right now but is gathering information." This group is searching for materials for comparison, internal sharing, and approval processes. However, many companies have materials that are merely an extension of product catalogs, lacking the decision-making criteria (selection conditions, application scope, rationale, implementation process) that users want. As a result, materials are not downloaded, or even if they are, they do not lead to business negotiations. Our service does not end with mere "downloads" of materials; instead, we design a combination of "materials that advance the comparison process" and "pathways that lead to business negotiations after downloading," achieving both lead acquisition and project development. ▼ For concerns like these: - Downloads are not increasing despite having materials available. - There are downloads, but they do not lead to inquiries or negotiations. - The download form is cumbersome, leading to many drop-offs. - Technical materials are "for internal use" and do not resonate with comparison needs. - Sales cannot follow up, causing valuable downloads to go to waste. *Please share the current URL and list of materials (if available). We will identify the reasons for low downloads and suggest winning themes.

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The reason for losing opportunities after the exhibition is not a lack of follow-up enthusiasm, but rather that the "follow-up channels (web pathways) are weak." Prospective customers immediately after the exhibition are in the early stages of information gathering and comparison. What is needed here is not to "push for a sale all at once," but to smoothly guide them to the next information they should read (selection criteria, case studies, FAQs, materials) according to their issues and consideration stage, and provide materials that can be shared internally and used for approval processes. Our service designs a "dedicated follow-up pathway for exhibitions" that connects email/QR/materials obtained from business cards to deeper exploration, comparison, approval, and consultation online, reducing missed follow-ups and increasing the conversion rate to business discussions. ▼ For concerns like these: - Business cards are collected, but they do not convert to discussions. - There is little response to emails sent after the exhibition. - Conversations stop at "send me the materials," and do not lead to projects. - Prospects fade out during the competitive comparison stage. - Sales cannot keep up, and interest wanes and ends. *Please share the current follow-up methods after obtaining materials and business cards distributed at the exhibition. We will identify the "bottlenecks" as quickly as possible.

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The reason why the number of estimate requests is not increasing is not because the prices are high, but because we are neglecting the "anxiety about proceeding to the estimate" and the "barrier of inputting conditions." In B2B manufacturing, users check whether "the specifications match," "the delivery time can be met," "the quality assurance is reliable," and "there will be no additional costs" during their comparison process, and only after being convinced do they proceed to the estimate. However, many pages stop at product descriptions, lacking the necessary decision-making materials for estimates (selection criteria, assumptions, scope, exceptions, and procedures). Furthermore, due to heavy forms and uncertainty about what to write, users often abandon the process midway. Our service aims to lower the psychological barriers and effort required for estimate requests through design, establishing a "reason to proceed to the estimate" and a "system that allows for easy input," thereby increasing the number of estimate requests with complete conditions. ▼ For concerns like these: - There are inquiries, but they do not lead to estimate requests. - The content of estimate requests is thin, leading to many revisions during condition checks. - I feel like we are losing potential clients before providing a price due to comparisons. - The forms are long, resulting in many drop-offs. - There is a lack of clarity on "what is included in the scope," leading to additional cost disputes. *Please share the current URL and "what is confirmed in the estimate (frequently asked questions)." We will identify the "bottleneck" as quickly as possible.

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The real reason why inquiries in the manufacturing industry are not increasing is not due to a lack of technology or products, but rather because "the sales process is not being replicated online." Users flow in through multiple entry points such as searches, exhibitions, and referrals, and after comparing options, internal approvals, and avoiding responsibility (not wanting to fail), they finally reach the point of inquiry. However, many sites stop at product introductions, and users leave without the necessary information for decision-making (selection criteria, reassurance materials, approval materials, next actions). This service is a comprehensive design that, based on your sales process and the customer's decision-making process, creates a "blueprint for the sales process" that connects to inquiries and business negotiations by designing "what to show in what order, what to resolve, and how to guide to consultation." ▼For concerns like these: - There is traffic, but inquiries are not increasing. - Inquiries come in, but they do not lead to orders (low quality/conditions are not met). - Losing in comparisons/competing on price. - Stopping at approvals (insufficient justification for decision-makers). - Weak follow-up after exhibitions, resulting in missed opportunities. *Please share the current URL and products. We will identify the "structural causes" for the halt in inquiries and suggest the shortest improvement order.

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GEO (Structure Optimization Referenced by AI) is not a one-time task that is completed once it is set up. The search intent, competition, AI reference trends, and internal product information are constantly changing. If you cannot keep up with these changes, the structure you thought was organized will quickly collapse, and the issue of candidates falling out during comparisons will reoccur. This service provides ongoing support tailored to the practical needs of B2B manufacturing, cycling through "Prioritization → Improvement → Verification" every month to continuously update the structure that leads to inquiries and business negotiations. It increases the "frequency of improvements," which tends to stagnate within the company, and maintains a state where results are achieved. ■ Provided Content (3 Points) Monthly Priority Design (Determining what needs to be done this month based on Impact × Workload) Improvement Execution Support (Structure rewriting / FAQ expansion / Pathway and CTA improvements / Case study development) Verification and Next Steps (Observing responses and connecting to next month's improvement themes) Deliverables: Monthly Improvement Report (Implementation details, effects, next month's plan) + Improvement drafts/instructions Scope/Assumptions: Monthly regular meetings (60–90 minutes) + improvement tasks (scope adjusted based on the plan) *Please share the current URL and issues (such as reduced inquiries, losing comparisons, etc.). We will design the "most effective order of improvements" in the first month.

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The main reason why content strategies do not last is not "the act of writing," but rather the lack of a "management framework." In B2B manufacturing, as the number of products increases and more information such as applications, case studies, FAQs, and documents accumulate, inconsistencies in terminology, varying levels of detail, and broken navigation occur. In the era of AI search, this directly leads to a "decrease in reference quality," putting you at a disadvantage in summarization and comparison. This service is designed to manage content not by creating it "point by point," but by establishing a structure (templates, input guidelines, tags, approval flows) that allows for consistent quality even when mass-produced. ■ Provided Content (3 points) 1. Content system design (organizing what types of content should be held) 2. Template and input guideline design (standardizing detail levels, preventing terminology inconsistencies, defining mandatory items) 3. Operational flow design (role division and rules for creation → review → publication → improvement) Deliverables: Structured content management design document (system, templates, guidelines, flow) + complete checklist Scope/Assumptions: Up to the design phase (actual operational support is a separate option) / Optimized to fit existing CMS and organizational structure *Please share the current URL and your internal update structure (number of responsible personnel and frequency). I will promptly identify the "causes of collapse" and propose a management framework.

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GEO (Structural Optimization for AI Reference) will fail if started haphazardly. The reason is that initiatives tend to be scattered, and if you miss the "critical points of structure" that are effective in AI summarization and comparison, you won't achieve results even if you invest effort. This service is specifically tailored for B2B in the manufacturing industry, providing starter support to streamline the shortest route for GEO from "diagnosis → prioritization → initial implementation" all at once. First, we will establish a foundation that leads to inquiries by preparing a definition (company/product/application) that won't be misinterpreted by AI and the necessary decision-making materials (selection criteria, FAQs, case study pathways) in a minimal configuration. ■ Provided Content (3 Points) GEO Quick Diagnosis (Identification of structural defects and "areas of loss") Initial Design (Definition statements, comparison axes, pathways, priority roadmap) Initial Implementation Support (Structural rewriting of key pages/Minimum maintenance of FAQs and pathways) Deliverables: GEO Starter Pack (Diagnosis report + Initial design document + Key page improvement proposals) Scope/Assumptions: Initially, we standardize around "approximately 5 key pages + 20 FAQs" (adjusted based on scale) *Please share the URL. We will present the current "GEO hindering factors" and the initial scope that will be most effective in the shortest time.

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In the B2B manufacturing industry, the success of business negotiations is determined more by the "way of conveying reproducibility" than by the number of cases. In situations of comparison and consideration, what customers want to know is not "impressive achievements," but whether it will truly work under conditions similar to their own. However, many case study pages merely list company names and results, lacking details on conditions, reasoning, and implementation processes. As a result, they do not provide reassurance and cannot be used in decision-making processes. Our service will design a case study page format that structures industry × scale × challenges × conditions × measures × results, while maintaining confidentiality, to ensure that potential clients think, "This company can also succeed." ■ Provided Content (3 points) 1. Design of case study "conditions" (which conditions to present to convey reproducibility) 2. Structure design of case study pages (effective order, headings, and placement of evidence for comparison) 3. Template creation for mass production (creating a format that maintains quality even as the number of case studies increases) Deliverables: Case study page template (structure, headings, input items) + case study draft template + flow design Scope/Assumptions: Initially, template design + creation of 1 to 3 representative case study templates (expandable) / implementation to be handled separately *Please share the current URL (if there are case studies) and the products. We will organize based on the "missing elements" of effective comparison case studies.

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The more product items there are, the results on the web are determined by "database design." In the era of generative AI and AI search, AI does not read product pages individually; instead, it references product information as a "data structure" for comparison, summarization, and recommendations. However, many manufacturing websites have inconsistent item names, variations in notation, missing usage or selection criteria, and non-uniform specification granularity, making it difficult for both AI and humans to compare. As a result, strengths are overlooked, and products are eliminated from consideration. This service will redesign product information with the premise of being "searched, compared, and summarized," creating a product database that is strong in AI reference (item design, granularity unification, naming rules, associations). ■ Provided content (3 points) 1. Current database inventory (identifying missing items, notation variations, and granularity inconsistencies) 2. Information design (designing essential items, selection criteria, usage, and comparison axes) 3. Operational rule design (standardizing input conventions, naming, categories, and association rules) Scope/Assumptions: From design to operational rules (implementation/CMS modifications and migration work are separate) / The number of target products will be adjusted according to scale. *Please share the current product list (CSV/Excel acceptable) or URL. We will organize the defects and improvements as a database.

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In the era of generative AI and AI search, FAQs will become the foundation of AI responses (primary source) rather than just "frequently asked questions." AI will refer to the FAQs and definitions on corporate websites to answer users' inquiries and assist in comparing options. Companies with weak FAQs are likely to have answers sourced from other sites, leading to their strengths and conditions not being accurately conveyed, resulting in them being eliminated from consideration. This service will focus on the common concerns that arise in B2B manufacturing comparisons (quality, delivery time, structure, costs, implementation conditions) and will design an FAQ structure that can be clearly understood by both AI and humans, providing reassurance that leads to inquiries and business negotiations. ■ Provided Content (3 points) 1. Question Design (extracting concerns related to comparisons = points for counter-argument processing) 2. Answer Design (structuring the order of definitions, conditions, exceptions, and evidence) 3. Flow Design (designing the "next action" that connects to product pages/case studies/document downloads) Deliverables: FAQ design document + structured FAQ draft + page connection diagram (indicating where to reference) Scope/Assumptions: Initially recommend 20 to 40 questions (expandable) / Implementation (CMS reflection, schema support, etc.) will be handled separately. *Please share the target URL and products. We will organize the necessary FAQs starting from the "questions" that stop at comparisons.

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The web for BtoB manufacturing often fails to prompt "action" even when the information is correct. The reason is that there is no necessary psychological support designed to address the anxieties (failure, approval processes, responsibility, internal coordination) that users face during comparison and consideration. Our service will improve your copy to ensure that "readers can take the next step," based on your products, customers, and sales processes, from the perspective of behavioral economics and marketing psychology. This is not just a simple rephrasing of text; it includes the design of headlines, order, rationale, and CTAs, transforming it into a format that generates inquiries. ■ Service Contents (3 points) 1. Identify issues with the current copy (anxiety factors, points of misunderstanding, lack of decisive factors) 2. Design psychological triggers (phrasing and order that advance comparison and consideration) 3. Improve CTAs (design to elicit consultation permissions and next actions) Deliverables: Improved copy proposals (headlines, body text, CTAs) + list of applicable triggers + horizontal expansion rules Scope/Assumptions: Initially focusing on the main 1-3 pages (top, product, document download, etc.) with potential for expansion. *Please share the target URL. We will quickly assess "what to change and how to prompt action" and provide our suggestions.

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B2B inquiries often increase from "problem pages (entry points based on issues)" rather than product pages. Customers do not start by searching for product names. They gather information using problem-related keywords such as "defect rate," "delivery delays," "cost," "inspection," and "quality assurance," and then enter the comparison phase. In the era of AI search, these entry pages become subjects for summarization and comparison, and if their structure is weak, they will be excluded from the candidates. Our service designs landing pages (problem-specific LPs) centered around customer issues, including definitions, comparison axes, and evidence that will not be misinterpreted by AI, creating a pathway from entry to deep exploration, comparison, and consultation. ■ Provided Content (3 points) 1. Problem theme design (hypothesis design for targeted issues, search intent, and comparison axes) 2. LP structure design (situation → disadvantages → solutions → evidence → decision-making → CTA) 3. Existing asset connection (shortest pathway to products, case studies, FAQs, and document downloads) Deliverables: Problem-specific LP design document (structure, headings, appeals, pathways, CTA) + draft outline Scope/Assumptions: Design starting from one theme (one LP) (expandable) / Production and implementation are separate *Please share the product and the issues (or problems) you want to target. We will organize from the "most impactful entry theme" as quickly as possible.

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In the era of generative AI and AI search, the evaluation and understanding of text depend not on the quality of the writing but on the "structure of information." AI does not read the entire text carefully; instead, it summarizes based on clues such as headings, definitions, relationships, and comparison axes, presenting candidates. Texts with ambiguous structures may lose their strengths or be summarized on par with competitors, putting them at a disadvantage in comparisons. This service involves "structural rewriting," which reorganizes existing pages into a form that is "not misread by AI and can be communicated instantly to people," including the design of headings, definitions, comparison axes, and the order of evidence. ■ Provided Content (3 Points) - Identification of causes for discrepancies in summaries (insufficient definitions/unclear relationships/insufficient evidence/inappropriate order) - Structural rewriting (redesign of headings, key points, comparison axes, FAQs, and case study pathways) - Template creation for horizontal deployment (creating a format that can be applied to similar pages) Deliverables: Rewritten manuscript with structural headings + list of improvement points + applicable template Scope/Assumptions: Initially targeting 3 to 5 main pages (expandable) / Implementation (CMS reflection) is separate or handled by your company. *Please share the target URL. We will identify the "areas where you are losing out" in AI summaries and propose the most effective rewriting scope.

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