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The reason for losing in competitive comparisons is not the performance difference, but rather that "the structure of the appeal does not withstand comparison." B2B purchasing involves multiple people (technical, field, purchasing, management) comparing on different axes, and ultimately, the decision is made based on whether "it can be approved without concern." Nevertheless, many sites simply list specifications and strengths, lacking the axes for comparison (selection criteria) and rebuttal handling (addressing concerns). In this service, we will translate the winning strategies of your products into "comparison axes" and design an appealing structure (order of presentation, evidence, wording) that highlights strengths even when placed alongside competitors. ■ Provided Content (3 points) - Identification of losing patterns in competitive comparisons (reasons for lost orders/comparison axes/misunderstanding points) - Structuring of winning strategies (differentiation axes, evidence, rebuttal handling, materials for approval) - Design of appeal templates (product pages/case studies/FAQs/document formats) Deliverables: Appeal structure design document (comparison axes, messages, evidence design, page outline) Scope/Assumptions: Design centered on 1-2 main products (expandable)/Production and implementation are separate. *Please share the current URL and competitors (as far as you know). We will organize the reasons for losing in comparisons and identify "winning appeal axes."
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The shortest route to stabilize B2B inquiries is to increase the number of branded searches (being searched by company name or service name). When branded searches increase, it becomes less likely to get caught up in price competition, and it gains an advantage in comparison considerations. However, many manufacturing sites have strong technology but fail to leave a lasting impression on "what their strengths are and what problems they solve for whom," resulting in a lack of reasons for revisits. This service is designed with the premise of the customer's comparison process, creating a foundation that leads to branded searches, revisits, and inquiries through the structure of **"memorable definitions" and "desirable pathways for revisits."** ■ Provided Content (3 Points) 1. Identification of the causes for the lack of branding (insufficient definitions/differentiation unclear/lack of memory hooks) 2. Design of a memorable structure (core messages, comparison axes, naming, page roles) 3. Design of revisit pathways (designing "return points" to case studies, FAQs, materials, and comparison pages) Deliverables: Structural design document for increasing branded searches (definition statements, comparison axes, pathways, page design) Scope/Assumptions: Up to design (production is separate)/Focus on top + main pathways (products, case studies, materials, inquiries) *Please share the current URL and products. We will organize the "causes of being unmemorable" and the structure that generates branding.
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Even if people come through search, they often leave without exploring further—this is the biggest loss for manufacturing websites. In the era of generative AI and AI search, users skim through pages and will quickly leave if they cannot find the next piece of information to read. Many sites end up with their search entry pages being "just explanations" and fail to guide users to the in-depth information necessary for comparison (such as applications, selection criteria, case studies, FAQs, and materials). This service is designed with the assumption of user behavior after search entry, intentionally creating "the next page to show" and establishing a navigation flow from entry to in-depth exploration, comparison, and consultation. ■ Provided Content (3 Points) 1. Clarification of the role of the search entry page (questions to resolve at the entry point / design of the next questions) 2. Design of the in-depth exploration flow (connections to related pages, comparison axes, and decision-making components) 3. Template for navigation rules (a model that can be horizontally expanded across product page groups) Deliverables: Navigation design document (flowchart, related link design, template) + priority list Scope/Assumptions: Design from major entry pages (approximately the top 10 pages) (scope can be expanded) / Implementation will be handled separately. *Please share the current URL. We will organize the "reasons for drop-off" on the entry page and identify the potential for the in-depth exploration flow.
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In the era of AI search and generative AI summarization, the success of a website is determined not by individual pages but by the "sitemap (overall structure)." Users are no longer browsing, and AI attempts to understand the entire site as a "structure." Despite this, outdated websites have a mix of "business, products, case studies, and materials," leading to an ambiguous role for pages as they proliferate. As a result, strengths are overlooked, making it easier for candidates to be eliminated during comparisons. Our service will redesign the overall structure of your site (page roles, hierarchy, navigation, naming) based on your business, products, and sales pathways, creating a foundation for a "chosen structure" in the shortest time possible. ■ Service Offerings (3 points) 1. Current sitemap diagnosis (overlapping, missing, and confusing page roles) 2. To-Be sitemap design (hierarchy, naming, navigation, and CTA design) 3. Implementation roadmap (prioritization of where to start for effective changes) Deliverables: To-Be sitemap (design version) + page role definitions + improvement roadmap Scope/Assumptions: Primarily up to design (actual production and CMS implementation are separate) / includes major pathways (products, case studies, materials, inquiries) in the design *Please share the current URL. We will organize and guide you on the structural defects and the most effective order for redesign.
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B2B lost opportunities occur not due to product strength, but because of a "lack of comparison pathways." Once customers enter the comparison stage, they begin to look for "reasons not to buy" rather than "reasons to buy." Nevertheless, many sites stop at product introductions and lack the necessary information for approvals and decision-making (such as handling objections, reassurance materials, selection criteria, and implementation conditions). As a result, potential candidates are eliminated with the thought, "I understand the benefits, but..." In this service, we design information architecture and pathways (what to show next and what to resolve) to win in comparisons, based on your products and the customer's decision-making process, creating a "structure of decisive factors" that leads to inquiries and business discussions. ■ Provided Content (3 points) Identification of bottlenecks in comparison (reasons for lost opportunities / anxiety factors / barriers to approval) Design of decision-making components (selection criteria, FAQs, case studies, materials, guarantees/support) Pathway design (designing the flow from product → comparison → reassurance → approval → consultation) Deliverable: Decision-making pathway design document (pathway diagram, page roles, content list, priorities) Scope/Assumptions: Focused on designing the main pathways (product page group + case studies + FAQs + material downloads + inquiries) (production is separate) *Please share the current URL and product. We will organize the "causes of lost opportunities in comparisons" and the missing decision-making components and provide suggestions.
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The reason why B2B web and sales efforts are ineffective is that "customer understanding design" is missing before implementing measures. Decision-makers are not just one person; they compare based on different axes such as technology, purchasing, on-site operations, and management. If you create pages or materials without capturing this, even if the amount of information increases, it won't resonate, and you will quietly continue to lose in the comparison process. This service is designed to establish a "foundation" for improving the accuracy of subsequent web design, proposal materials, and content production, based on the target customers' consideration process (DMU) and purchasing journey, specifically focusing on **"what to verify, with whom, and in what order."** ■ Provided Content (3 points) - Hypothesis organization (target/issue/selection criteria/competitive comparison axes) - Research design (research items, methods, samples, question design) - Connection design to measures (translation of messages, content, and pathways) Deliverables: B2B customer understanding research design document (hypotheses, design, questionnaire/guide, analysis framework) Scope/Assumptions: Primarily "up to design" (actual research = conducting interviews/surveys/log analysis is a separate option) *Please share the current URL, product, and assumed target. We will start organizing from the "hypotheses to be verified" as soon as possible.*
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The reason is simple: both decision-makers (humans) and generative AI judge companies based on "structure." This service will inventory your company's business, products, customers, strengths, and sales processes, and distill **"who," "what," and "why your company can win"** into a single structural diagram. This will align the standards for communication and pathways across web, sales, materials, and recruitment, creating a foundation for a company that "remains" in comparative evaluations. ■ Provided Content (3 points) 1. Organization of business, products, and customers (value offered / usage / selection criteria / winning strategies) 2. Visualization of the sales structure (leads → initial contact → comparison → approval process → decision-making bottlenecks) 3. Integration of communication structure (role design for web / proposal materials / case studies / FAQs) Deliverables: Corporate Structure Map (Business × Sales) + Message Outline + Prioritized Improvement Roadmap Scope/Assumptions: Organizing based on 60-90 minute interviews × 1-2 times + existing materials (website/sales materials/proposals, etc.) *Please share the current URL and products. We will organize the structural misalignments (causes of miscommunication) and the axes that need to be aligned.
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The reason for the lack of inquiries is not the quality of the website, but rather that "sales and the web are treated as separate entities." In the era of generative AI and AI search, users compare options "before reading" and narrow down their choices before meeting with sales. Nevertheless, companies that do not reflect the winning strategies (effective explanations, selection criteria, and handling objections) from the sales field on their websites are less likely to convey their strengths and may be excluded from consideration. In this service, we will break down your sales process and structure "who is confused by what and how they decide." We will redesign the web as the "pre-sales process" and design "definitions, comparison axes, and pathways" that align even with AI summaries. ■ Service Offerings (3 points) - Structuring sales interviews (winning strategies, reasons for lost sales, handling objections, selection criteria) - Redefining the role of the web (entry → deep dive → comparison → consultation) and designing pathways - Designing "decision-making components" for product pages, case studies, downloadable materials, and FAQs Deliverables: Integrated design document for sales and web (pathways, page roles, comparison axes, content design) Scope/Assumptions: Sales interviews (60–90 minutes × 1–2 sessions) + design of key pages (production is separate) *Please first share the current URL along with the product and target audience. We will organize the bottlenecks in the sales pathway and the missing components on the web to provide our proposal.
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"Even though there is a website, inquiries are not increasing" — the cause is not the amount of information but rather "insufficient structural design." With the spread of generative AI and AI search, users narrow down their options based on AI summaries and comparison results without loading pages. Websites with weak structures quietly fall out of consideration, even if they have good technology. This service redesigns the web structure to communicate effectively to both AI and humans, taking into account your company's sales realities, product characteristics, and decision-making processes, and helps determine "which pages to present, in what order, and what to say to win." ■ Provided Content (3 Points) - Organization of business, products, and customers (winning strategies/selection criteria/objection handling points) - Redesign of information structure and navigation (sitemap/page roles/user flow/CTA) - Creation of outlines for key pages (heading structure/persuasive axes/FAQ/case study placement) Deliverables: Redesign report (To-Be structure) + sitemap + key page outlines + improvement roadmap Scope/Assumptions: Design centered around key pages (home + product groups + case studies + document downloads, etc.) (actual production is separate) *Please first share the current URL and product. We will organize the current "structural defects" and provide guidance on the redesign.
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The reason why the web for manufacturing does not "work despite being created" lies not in the amount of information but in its "structure." In the era of AI search and generative AI summarization, the way sites are read changes, and companies whose strengths are not accurately recognized will quietly be removed from consideration. This GEO diagnosis inspects your site on the premise that AI will evaluate, summarize, and compare it, visualizing the causes of any losses with prioritized insights. ■ Provided Content (3 points) - Structural check of AI evaluation criteria (definitions, headings, information layout, FAQs, internal navigation) - Extraction of improvement points by important pages (top, products, case studies, document downloads, etc.) - Improvement priorities arranged by impact and effort (Quick Wins / Medium-term design) Deliverables: GEO diagnosis report (list of issues, priorities, improvement instructions) + next action proposals Scope / Premise: The target URL is generally limited to "up to 10 main pages" (exceeding this can be accommodated with an extension). *Please send us the URL first. We will provide an initial assessment (where the issues lie) and the scope of the diagnosis.
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With the spread of generative AI and AI search, manufacturing industry websites are experiencing a phenomenon where "there is a lot of information, yet inquiries are decreasing." The main cause lies not in the quality of the content, but in the "structure that is not read or is misread by AI." This service disassembles your company's website with the premise that AI will reference, summarize, and compare it, visualizing where evaluations drop, where drop-offs occur, and why it does not lead to inquiries or appointments, prioritized for improvement. This is a diagnostic service aimed at companies that want to first confirm "whether a renewal is necessary" and "where to fix it for the quickest return." ▼ For concerns like these: - Even though we are doing SEO, inquiries are not increasing or are decreasing. - We have product pages, but we feel we are not being chosen in comparisons. - Information is misaligned in AI summaries, and strengths are not conveyed. - We cannot reach an agreement within the company on renovations and cannot decide what to fix first. - Sales materials, case studies, and strengths are not linked on the web. Would you like to first confirm "what to fix to get back on track"? If you share the current URL, we will quickly organize the "causes of drop-offs in AI search" specific to your company and guide you on how to proceed with the diagnosis.
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This document is a guide to redesigning "corporate structure" that reveals the truth behind recruitment difficulties. It explains the reasons why recruitment does not go well even after improving salaries and benefits, the changes in how information is interpreted unique to the AI era, and the discrepancies between sales, web, and on-site operations. We are not a company that focuses solely on recruitment. We organize sales, business, web, and recruitment as a single structure and design it by working backward from results. That is AndOne's position. [Contents (partial)] ■ Introduction | Why has recruitment become so difficult? ■ Recruitment in the AI era is not determined by "conditions" ■ Common "structures" in companies that struggle with recruitment ■ Sales and recruitment use the same structure ■ Companies with weak web presence tend to "overreach" in recruitment *For more details, please download the PDF or feel free to contact us.
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This document is a white paper aimed at organizing the structural reasons behind "what is valued in the AI era and why many web initiatives have ceased to function." It provides a detailed explanation of the evaluation (points) of the past and the evaluation (structure) in the AI era, as well as the structural consistency of the entire company as seen by AI, and the true web redesign process. AndOne is not a company that "creates" websites. We are a partner that organizes the structures of sales, business, and information, and designs the web by working backward from results. [Contents (partial)] ■ Introduction | Why have improvements to the web stopped yielding results? ■ The real changes occurring in the AI era ■ AI evaluates "companies" rather than "content" ■ Failures of companies where the sales structure and web are disconnected ■ Why have "correct web initiatives" stopped producing results? *For more details, please download the PDF or feel free to contact us.
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"What is the company culture of XX Corporation?" "What is the reputation for work-life balance?" We have moved from an era where job seekers type queries into a search box to one where they directly ask AI. Now, talented individuals are using AI as a consultant to explore the "true nature" of companies. However, AI does not only reference information from official websites. There is a risk that outdated online posts and biased reviews may be presented as "your company's evaluation." Transform your recruitment site into a place that is "correctly cited by AI." This new strategy—GEO (Generative Engine Optimization)—aims to accurately teach AI about your company's appeal and help you become a preferred employer. 【Usage Scenarios】 * Control of "arbitrary evaluations" by AI * Automatic approach to latent candidates * Prevention of offer declines (supporting decision-making) 【Benefits of Implementation】 * Brand authority through "AI recommendations" * Increase in "matching candidates" with high interest * Maximization of the "asset value" of the recruitment site
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Purchasing managers at restaurants and food manufacturers are asking AI, "Which farmers are engaged in special cultivation in a specific region?" Such scenes are becoming commonplace. However, what if AI only picks up outdated information or fragmented data from the internet and ignores your company's "commitments" and "latest initiatives" in its responses? What is essential for the future of agricultural management is not just the publication of a website. It is the strategy of ensuring that AI correctly interprets your site as the "most reliable primary source of information" and cites it in its responses—this is GEO (Generative Engine Optimization). 【Usage Scenarios】 - Digitization and dissemination of "commitments" - Stimulating new B2B (restaurant and retail) transactions - Providing accurate origin information (countermeasures against hallucinations) 【Effects of Implementation】 - Strengthening the "digital signage" in the AI era - Establishing the "expertise" and "authority" of information - Long-term customer attraction without relying on advertising expenses
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Response to the "2024 Problem" and optimization of delivery costs. Now, shippers are beginning to utilize generative AI as a powerful information-gathering tool when searching for the optimal logistics partner. What if AI does not accurately recognize your company's strengths (network of bases, expertise in special deliveries, commitment to SDGs)? What if only competitors are displayed as "recommended"? What is required from future logistics sites is not just SEO that competes for search rankings. It is GEO (Generative Engine Optimization), which makes AI determine "this company is the optimal solution" and references your company in its responses. 【Usage Scenarios】 * Selection of "new outsourcing partners" by shippers * Recruitment of delivery partners and cooperating companies * Visualization of the response status to the 2024 Problem 【Benefits of Implementation】 * Acquisition of leads without sales efforts (inbound effect) * Prevention of opportunity loss due to misinformation * Brand superiority in the digital age
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No matter how excellent the construction technology is, if it is not recognized by AI, it may be the same as 'not existing' at all. In today's information-saturated world, construction companies are required to have 'reliability recommended by AI.' This document explains the introduction to GEO, which allows AI to accurately learn and recommend your company's unique construction methods, specialized qualifications, and commitment to safety as a source. By leveraging the latest technology, you can establish a corporate brand that is chosen by clients and job seekers. 【Utilization Scenarios】 * Disseminate information about the latest technologies and showcase expertise * Improve operational efficiency through information gathering and analysis using AI * Gain trust from customers and build long-term relationships 【Effects of Implementation】 * Understand the latest industry trends through information gathering by AI * Systematize your company's specialized knowledge and utilize it as an information asset * Improve corporate reliability by being cited by AI
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A talent matching company, which is a professional in recruitment, should have its own recruitment site as the "largest showcase." Job seekers critically assess the quality of matching and industry insights through your site. This document thoroughly explains logical UI/UX design that convinces professionals and recruitment SEO that reaches potential candidates. It will evolve your company site into the strongest sales tool and attract excellent consultants worthy of your company's credibility. 【Usage Scenarios】 - Want to increase job seekers' willingness to apply - Want to effectively convey your company's appeal - Want to improve the efficiency of recruitment activities 【Effects of Implementation】 - Increase in the number of applications - Reduction in recruitment costs - Prevention of mismatches
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On one hand, the entertainment industry has a glamorous image, but it is difficult to convey the 'reality' of the workplace. Job seekers are looking for experiences that allow them to vividly imagine themselves at work. The methods in this document utilize smartphone optimization and video integration to directly communicate the behind-the-scenes aspects and values of production. We propose a next-generation recruitment foundation that transforms admiration into 'aspiration' and efficiently creates a high-quality talent pool without mismatches. 【Usage Scenarios】 - Recruitment for creative positions - Strengthening corporate branding - Information dissemination using social media 【Effects of Implementation】 - Increased engagement from job seekers - Increase in the number of applications - Reduction in recruitment costs
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The reason why "people are not coming" may simply be that your company's appeal is not being communicated effectively. In the intensifying competition for talent, information provided solely through job postings is insufficient. By strategically building a recruitment website that showcases the latest facilities and work environment, we can evoke empathy from both young and experienced candidates, maximizing their willingness to apply. This will transform your company into one that is chosen for its "immediate value," which is key to improving operational efficiency. 【Usage Scenarios】 - Recruitment activities across a wide range of positions such as drivers, warehouse management, and administrative roles - Acquisition of talent who resonate with the company's philosophy and vision - Enhancement of the company's brand image 【Benefits of Implementation】 - Increase in the number of applications - Reduction in recruitment costs - Decrease in early turnover rates
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In the retail industry, there is a demand for personnel with strong customer service skills who can connect closely with customers. Job seekers prioritize whether they can empathize with the company's philosophy and culture and envision themselves working there. Recruitment websites serve as the face of the company, making it important to create a sense of familiarity and empathy among job seekers. This document explains the key points for designing recruitment websites that resonate with job seekers. It introduces specific methods such as UI/UX optimized for smartphones, content that conveys the reality of the company, and social media integration that fosters empathy. Use this document to gain insights into designing recruitment websites that attract the talent sought by retail stores. 【Usage Scenarios】 * Want to hire personnel with strong customer service skills who can connect closely with customers * Want to hire personnel who resonate with the company's philosophy and culture * Want to create a sense of familiarity among job seekers and enhance their motivation to apply 【Effects of Implementation】 * Effectively communicate the company's appeal and increase the number of applications * Encourage applications from the desired talent * Streamline recruitment activities
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In the construction industry, the shortage of human resources is becoming serious, and securing talented individuals has become an urgent task. In particular, the younger generation places importance on "the reality of the company," "values they can empathize with," and "whether they can envision themselves working there." As a result, traditional recruitment pages often fail to resonate with them. This document introduces key points for designing recruitment sites that appeal to job seekers in the construction industry. It explains specific methods such as UI/UX optimized for smartphones, selection of easily searchable keywords, and content that conveys the company's appeal. 【Usage Scenarios】 - Recruitment personnel at construction companies - Companies considering a renewal of their recruitment sites - Companies looking to increase applications from job seekers 【Benefits of Implementation】 - Increases job seekers' willingness to apply - Effectively conveys the company's appeal - Streamlines recruitment activities - Reduces recruitment costs
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Three Reasons Why Educational Institutions Need Their Own "Unique Recruitment Site" 1. High-caliber candidates are looking for the "realities on the ground." Job seekers not only look at job postings but also search for your school. Classroom scenes, the atmosphere in the staff room, and voices from alumni. By officially communicating the "real" information they want to know, you can increase their desire to apply. 2. Improving "matching accuracy" reduces turnover rates. By helping candidates deeply understand your educational policies and ideal teacher profiles in advance, you can eliminate the "it was different from what I imagined" feeling after joining. This leads to hiring that aligns with your school's values and has a high retention rate. 3. Achieving the "assetization" of recruitment costs. External media disappear once the publication period ends. A company recruitment site becomes an asset for your school by continuously being updated, leading to long-term suppression of recruitment costs per acquisition (CPA).
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In the manufacturing industry, strengthening technological capabilities is the source of competitiveness. To attract excellent engineers, it is essential to effectively communicate the appeal of the company and create a recruitment site that resonates with potential candidates. Especially in today's era of accelerated technological innovation, it is important to attract talent who empathize with the company's technological strengths and vision, aiming for mutual growth. This document explains the design of recruitment sites aimed at acquiring skilled personnel. 【Usage Scenarios】 - Recruitment for technical positions - Recruitment for research and development positions - Recruitment for engineering positions 【Benefits of Implementation】 - Acquisition of excellent engineers - Reduction of recruitment costs - Improvement of corporate image
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In the financial industry, trust from customers is essential, and transparency of the company is emphasized in recruitment activities. Job seekers prioritize a company's ethics, corporate culture, and job satisfaction, seeking transparency from the organization. Communicating the company's true image and values through recruitment websites leads to the acquisition of talented individuals. 【Usage Scenarios】 - Promote the company's commitment to compliance - Publish employee testimonials to convey corporate culture - Clarify benefits and career paths 【Effects of Implementation】 - Increased company credibility - Acquisition of talented individuals - Reduction of recruitment costs
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In the healthcare industry, job seekers prioritize "the reliability of the company." This is because the quality of the staff working in medical institutions, which are responsible for patients' lives, and the organization's reliability are highly valued. Effectively communicating the institution's philosophy, culture, and working environment through recruitment websites leads to the acquisition of excellent talent. This document introduces key points for designing recruitment websites that resonate with the talent sought by medical institutions. 【Usage Scenarios】 - Recruitment of healthcare professionals - Recruitment for hospitals and clinics - Recruitment for healthcare-related companies 【Benefits of Implementation】 - Alleviating job seekers' anxieties - Enhancing the company's reliability - Acquiring excellent talent
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This document discusses "Why traditional 'waiting' sales methods are no longer effective," "Web utilization strategies to be chosen in the AI era," and "How to change the role of sales from 'explanation' to 'design.'" It provides a detailed explanation of the reasons why exhibition and referral sales have been effective, as well as why results are not achieved even with the introduction of tools. It reveals the "changes in assumptions" that the manufacturing industry is facing in sales and the new processes needed to win. [Contents (partial)] ■ Introduction ■ Chapter 1: Why has exhibition-centered sales reached its limits? ■ Chapter 2: Where did the sales process change in the AI era? ■ Chapter 3: How has the role of the web changed within sales? ■ Chapter 4: Common characteristics of companies where sales DX is not successful *For more details, please download the PDF or feel free to contact us.
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This book is not a book that provides answers. It is a "diagnostic report" to calmly verify whether your company is an explainable entity for AI. It clearly explains the reasons why, even with technology, AI may not favor you, and the logic behind why AI includes certain candidates in its "recommendations." If you find yourself feeling uncomfortable while reading or become anxious about your company's website, that is not a problem. The fact that you have realized this is already a significant step. 【Contents】 ■ How does ChatGPT perceive "companies"? ■ Seven common structures of "companies not evaluated" by ChatGPT ■ The moment ChatGPT determines "this company is trustworthy" ■ What manufacturing websites are fundamentally getting wrong right now ■ So, how can you become a "company not disliked by AI"? ■ Why AndOne can write on this topic *For more details, please download the PDF or feel free to contact us.
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In the energy industry, sharing information with stakeholders around the world is essential. In particular, accurate communication regarding renewable energy and the latest technologies requires multilingual dissemination. Incorrect translations or insufficient information transfer can lead to decreased reliability and potential loss of business opportunities. We specialize in planning and proposal development based on decision-making processes to ensure that overseas clients can obtain information with confidence. Our multilingual website creation service maximizes your brand value in the global market. 【Usage Scenarios】 - Disseminating information about the latest technologies and projects in multiple languages - Providing information to overseas investors and partners - Publicizing information at international exhibitions and events 【Benefits of Implementation】 - Increased recognition in the global market - Increased inquiries from overseas - Expansion of international business opportunities
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In the entertainment industry, it is essential to provide information in a language that overseas fans can understand in order to attract them. Timely information, such as event details, merchandise sales, and the latest updates about artists, is particularly important. Language barriers can hinder engagement with fans and potentially decrease loyalty to the brand. Our multilingual website production service aims to accurately convey the information that overseas fans seek and enhance engagement. 【Usage Scenarios】 - Official artist websites - Event announcement sites - Merchandise e-commerce sites - Fan club sites 【Benefits of Implementation】 - Increase in overseas fans - Improvement in brand recognition - Increase in sales - Formation of a global fan community
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When exporting food overseas, it is crucial to accurately convey the appeal of products to local consumers. Especially in overseas markets where awareness of food safety is high, providing detailed information about products and manufacturing processes in multiple languages through a website is the first step to gaining trust. It is not just about translation; it requires information dissemination tailored to local culture and preferences. Through the creation of multilingual sites for food exports, we maximize your brand value. 【Usage Scenarios】 * Product introductions for overseas buyers * Brand PR for overseas consumers * Information dissemination in compliance with regulations of the destination country 【Benefits of Implementation】 * Increased recognition in overseas markets * Promotion of new customer acquisition * Contribution to sales growth
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In the IT industry, the dissemination of technology requires the latest information and accurate communication. Particularly, to deepen collaboration with overseas engineers and companies, multilingual information dissemination becomes essential. However, mere translation may fail to convey technical nuances and specialized terminology accurately, potentially leading to misunderstandings. We leverage our expertise in the IT industry and know-how in multilingual website creation to produce high-quality multilingual sites that are easy for overseas engineers and companies to understand. This will accurately convey your technical information and contribute to enhancing your recognition in the global market. 【Usage Scenarios】 - Dissemination of technical papers and research results - Publication of product and service technical specifications - Announcements for seminars aimed at overseas engineers - Participation in international collaborative research projects 【Benefits of Implementation】 - Accurate transmission of technical information - Increased global recognition - Increased inquiries from overseas - Strengthening of international partnerships
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When the real estate industry aims for overseas expansion, a multilingual website is essential. Overseas customers trust websites that provide detailed information in their native language and feel secure when making inquiries. Poor-quality translations or websites created without understanding foreign cultures and customs can undermine a company's credibility. We specialize in planning and proposing based on the decision-making processes of overseas targets, integrating the technical know-how unique to multilingual sites, and creating professional websites that allow overseas customers to place orders with confidence. 【Usage Scenarios】 - Information dissemination for overseas real estate investors - Property introductions for overseas residents - Building partnerships with overseas companies 【Benefits of Implementation】 - Gaining trust from overseas customers - Increasing brand recognition in overseas markets - Increasing inquiries from abroad
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In the financial industry, acquiring customers in the global market hinges on the quality of the website. Potential overseas customers evaluate a company's reliability and service offerings through information provided in their native language. A multilingual website is the first step in customer acquisition. 【Use Cases】 - Information dissemination for overseas investors - Introduction of financial products in multiple languages - Introduction of overseas branches and affiliated companies 【Benefits of Implementation】 - Expanded reach to overseas customers - Enhanced brand image - Gaining trust from customers
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In the internationalization of educational institutions, multilingual websites are essential. Language barriers pose significant obstacles in recruiting students from abroad, facilitating research exchanges, and disseminating information. High-quality multilingual sites are crucial for effectively conveying the appeal of your institution to potential international students and researchers, thereby enhancing global recognition. It requires not just translation, but information design tailored to the target audience and content that understands local cultures and customs. We offer multilingual website production services to ensure the success of your institution's internationalization strategy. 【Usage Scenarios】 - Collaboration with overseas universities - Information dissemination for international students - Announcements for international conferences - Multilingual publication of research results 【Benefits of Implementation】 - Increased access from abroad - Improved international reputation - Acquisition of global talent - Strengthening of the institution's brand power
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In the medical industry, disseminating information to overseas patients and researchers is crucial for building trust and understanding. In particular, information regarding the latest treatments and research findings needs to be communicated to the world through accurate translations. Incorrect translations can lead to misunderstandings among patients and a lack of information for healthcare professionals, potentially resulting in serious consequences. Our multilingual website production service supports high-quality information delivery with translators who are well-versed in medical terminology and professionals who understand overseas cultures and customs. 【Usage Scenarios】 - Information dissemination for overseas patients - International research presentations - Product introductions for medical device manufacturers 【Benefits of Implementation】 - Increased reliability through accurate information transmission - Increased inquiries from overseas patients - Promotion of international research collaboration
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In the e-commerce industry, expanding into overseas markets presents a significant opportunity for revenue growth. However, language barriers can pose a major obstacle to customer acquisition. Particularly, to accurately convey the appeal of products and provide a smooth purchasing experience, a multilingual website is essential. We offer not just translation, but optimal information design based on an understanding of overseas customers' purchasing behavior. Our multilingual site creation service is the first step to ensuring your e-commerce site succeeds in the global market. 【Usage Scenarios】 * Selling products to overseas customers * Disseminating information in multiple languages * Building a global brand 【Benefits of Implementation】 * Expanded reach to overseas customers * Potential for increased sales * Enhanced brand image
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In the tourism industry, attracting international travelers is heavily dependent on the quality of websites. Multilingual support is no longer optional; it is essential to provide information tailored to the needs of travelers from different countries, rather than just simple translations. Poor-quality websites can lead to missed opportunities for attracting customers. We create websites that accurately convey the information sought by international travelers, allowing them to make reservations and inquiries with confidence. 【Usage Scenarios】 * Hotel and ryokan websites * Introduction sites for tourist facilities * Tour booking sites 【Benefits of Implementation】 * Increase in bookings from overseas * Enhanced brand image * Strengthened customer attraction capabilities
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To succeed in the global market, it is essential for manufacturers to accurately convey their information to overseas customers. In particular, the quality of websites that communicate technical details of products and the reliability of the company is crucial. If multilingual support is insufficient, overseas customers may hesitate to place orders due to a lack of information. We specialize in planning and proposal based on the decision-making processes of overseas targets and offer multilingual website production services. 【Usage Scenarios】 * Product introduction to overseas customers * Information dissemination at overseas exhibitions * Collaboration with overseas sales partners 【Benefits of Implementation】 * Gaining trust from overseas customers * Increased sales in the global market * Enhanced brand image
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This white paper is not a document that explains "the reasons why SEO has become ineffective." It also does not provide specific know-how or templates for GEO strategies. The purpose of this document is singular. It aims to articulate what AI looks at, understands, and judges as "good information" when evaluating content. It seeks to clarify the criteria and structure of that judgment. [Contents] ■ AI reads "structure" rather than "text" ■ The "three structural principles" that are evaluated by GEO ■ Typical patterns of content that are not evaluated by AI ■ Page structures recognized by AI as "organized" ■ GEO is about "overall web design" rather than "article production" ■ ACTSITE's perspective on "web redesign in the GEO era" ■ Whether or not AI selects content is determined by "the ability to design structure" *For more details, please download the PDF or feel free to contact us.
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In this document, we have organized the topic of "How should the manufacturing industry's web be redesigned in the AI era?" in a way that can be understood without specialized knowledge. We explain the reasons why redesign is necessary for manufacturing industry websites, the changes in customer information gathering in the AI era, and the perspectives from which AI interprets the web. Our company offers simple diagnostics and consultations regarding web redesign for the AI era. If you are interested, please feel free to contact us. [Contents (partial)] ■ Why is "redesign" necessary for manufacturing industry websites now? ■ How customer information gathering has changed in the AI era ■ What does AI look at on the web and how does it make judgments? ■ Typical patterns of manufacturing industry websites that are not valued by AI ■ Basic principles of web structure that are valued in the AI era ■ Content structures that work well with ChatGPT and AI search *For more details, please download the PDF or feel free to contact us.
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This document unravels the relationship between sales in the manufacturing industry and the web. It includes sections on "the 'reality' of manufacturing sales and the areas where the web can complement" and "what the ACTSITE philosophy is—viewing 'sales design' through the lens of the Promise structure." It also incorporates "light practices (entry-level design)" to naturally convey the significance of consulting with And One Co., Ltd. 【Contents (partial)】 ■ Prologue: Many manufacturing companies do not expect much from their websites ■ Chapter 1: The 'reality' of manufacturing sales and the areas where the web can complement ■ Chapter 2: The 'three fundamental issues' preventing manufacturing websites from achieving results ■ Chapter 3: What is the ACTSITE philosophy?—A perspective on 'sales design' through the Promise structure ■ Chapter 4: Reasons why manufacturing websites transform into 'sales scripts' ■ Chapter 5: Results arise from 'designs that differ for each company'—Reasons why ACTSITE is needed *For more details, please download the PDF or feel free to contact us.
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Many companies consider the web to be a "repository of information." If you line up the necessary information such as company overview, service introduction, product list, and recruitment information, it will be conveyed. Most websites are built on this premise. However, this way of thinking is the biggest reason for the lack of results. In this white paper, we carefully dismantle the "illusions" that companies are prone to fall into and clarify the underlying laws of success. [Contents] ■ Why 99% of companies are mistaken ■ Analysis of types of illusions ■ The tragedies brought about by illusions ■ The laws of reality ■ The "thinking patterns" of successful companies ■ And One's approach (philosophical perspective) *For more details, please download the PDF or feel free to contact us.
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In the manufacturing industry, a "brand" is established not by design or worldview, but by "structured communication and consistent promises." This guide systematically organizes methods for the manufacturing industry to logically construct the "reasons for being chosen" using advanced data and case studies. A structure is needed to convey that value. We hope this document will be helpful in building your brand. 【Contents】 ■ Why does the manufacturing industry fail with "Brand × Web"? ■ A brand is a "promise to customers." ■ A brand is the "reason for being chosen." ■ Brand penetration is determined by the structure of "Awareness → Memory → Trust → Action." ■ It is "uniqueness," not differentiation, that becomes the weapon of the manufacturing industry. ■ A brand is communicated through "words and structure." *For more details, please download the PDF or feel free to contact us.
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This document provides a detailed explanation of the new fundamentals of customer acquisition that small and medium-sized enterprises should know now. We also introduce the benefits that GEO brings to companies, such as being "chosen even without being searched," the knowledge of all employees being turned into assets, and long-term evaluations that do not decline. AI tools like ChatGPT, Gemini, and Copilot are looking for "reliable sources of information to generate answers." As a result, the need for GEO (Generative Engine Optimization) has arisen. GEO is a mechanism that allows companies to gain trust by being cited by AI. 【Contents (partial)】 ■ Introduction | The End of the SEO Era and the Emergence of "GEO" ■ Vol.1 From "Discovery" to "Trust" in the AI Era ■ Vol.2 The Shift in Search from "Human → AI" ■ Vol.3 The Core of GEO is Creating "Reasons to be Cited" ■ Vol.4 Fighting in a "Forest of Context" Rather than a Sea of Information *For more details, please download the PDF or feel free to contact us.
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