Contentserv List of Products and Services

We will share insights from our client companies, from the challenges faced in projects to the secrets that led to success, regarding advanced initiatives to accelerate digital business. We invited Mr. Tsuyoshi Serizawa from Mizuno and Ms. Noriko Kato from Koki Holdings to a Contentserv user roundtable to discuss DX strategies utilizing Product Information Management (PIM). This content will be very helpful for those promoting DX. Please be sure to watch. *You can watch the video on YouTube or view the transcribed roundtable article available for PDF download.

• Purchasing Management System

At Zijerveld, a comprehensive supplier of cheese products, the functionality of the existing system was limited, leading to delays in processing data for new and related products. To address this, they implemented Contentserv PIM/DAM as a solution that encompasses the registration and centralized management of product data obtained from numerous domestic and international suppliers, improvement of data quality, ensuring the accuracy and completeness of product information, translation and localization of content, and consistent information distribution across all channels. [Contents] ■ Overview of Zijerveld's business ■ Challenges before implementing Contentserv ■ Requirements for the PIM system and implementation ■ Benefits of implementation *For more details, please download the PDF or feel free to contact us.

• others

At Villeroy & Boch, a global manufacturer of ceramics, maintaining and updating a vast amount of product information and digital assets was time-consuming. To expand their reach to consumers across various online and offline channels, they implemented Contentserv PIM/DAM as the foundation of their digital strategy. By utilizing Contentserv, they were able to create a golden record of product data that spans different sales units and regions, ensuring data quality and enabling external collaboration, thus building a global PIM. [Contents] ■ Overview of Villeroy & Boch's business ■ Challenges before implementing Contentserv ■ Requirements for the system and implementation of global PIM using Contentserv PIM/DAM ■ Effects of the implementation *For more details, please download the PDF or feel free to contact us.

• others

At the pharmaceutical supplier VERFORA, the lack of unified standards for product data management led to issues such as data loss and unnecessary costs due to local storage of information. Approximately two years after the implementation of Contentserv, 1,200 products were registered, establishing a reliable release process and functioning as a trustworthy source of information, thereby enhancing the management of product information. Additionally, the time required to create annual product brochures was significantly reduced, leading to notable improvements in cost savings and efficiency. [Contents] ■ Overview of Verfora's business ■ Background leading to the implementation of Contentserv ■ Requirements and implementation of the system ■ Effects of Contentserv implementation and future outlook *For more details, please download the PDF or feel free to contact us.

• others

At Varo, a manufacturer of power tools, the challenge before the implementation was to centrally manage basic information about parts, as well as related information such as photos and technical data, in conjunction with ERP. After the implementation of Contentserv, the improvement in data quality and acceleration of product introduction reduced the time to market, achieving cost savings and a reduction in the effort required by the sales department. It provides visibility into document version management and quick access, and has introduced QR codes on product packaging to offer consumers an engaging digital experience. [Contents] ■ Overview of Varo's business ■ Background leading to the implementation of Contentserv ■ Requirements and implementation of the system ■ Effects of Contentserv implementation and future prospects *For more details, please download the PDF or feel free to contact us.

• others

At Uzin Utz Group, a comprehensive supplier of flooring systems, the handling of product information was not standardized before the introduction of PIM. The results achieved by utilizing Contentserv, with the full support of SDZeCOM, became evident shortly after the implementation. As expected, the ability to create data sheets with the push of a button was an impressive step in terms of efficiency and speed. [Case Overview] ■Challenges Before Implementation - Data was dispersed across different systems, with each person in charge managing it, sometimes in different ways. - Overall, much of the product data management was done manually, resulting in numerous errors and inconsistencies, and the data quality was not very good. *For more details, please download the PDF or feel free to contact us.

• others

At Trust, a manufacturer of digital lifestyle products, the challenge was to provide easy and speedy information in conjunction with various systems such as e-commerce sites and field service systems. To improve the quality of product information and expedite market entry, we implemented Contentserv PIM/DAM as a solution to globally manage information and digital assets for over 9,000 of our own products. [Contents] ■ Overview of Trust's business ■ Challenges before implementing Contentserv ■ Requirements for the PIM system and implementation ■ Benefits of implementation *For more details, please download the PDF or feel free to contact us.

• others

At TROX, a leading manufacturer of air conditioning and ventilation systems, there were risks such as delays in product launches due to inefficient and error-prone data management processes. We revamped the existing PIM system and built a more modern, flexible, and robust PIM solution with Contentserv. [Contents] ■ Overview of TROX's business ■ Challenges before the implementation of Contentserv ■ Requirements for the new PIM system and implementation ■ Benefits of implementation *For more details, please download the PDF or feel free to contact us.

• others

At Toynamics, which handles all distribution processes for the Hape Group in Germany and Switzerland, the product information sent by suppliers comes in various channels and formats, making it impossible to store according to standard criteria. The high flexibility and modular approach of the Contentserv solution were decisive factors for its adoption. As a result, Toynamics was able to adapt the scope of the PIM system as needed. 【Case Overview】 ■Challenges - There was no centralized system for storing assets and information for immediate use, and instead, Excel databases were still the mainstream. - As the sales network expanded in Europe, the effort required to manually maintain product information became disproportionately large, leading to high costs. *For more details, please download the PDF or feel free to contact us.

• others

At Spectrum Brands, a household goods manufacturer, there was a challenge where managing product information across multiple CMSs could not keep up with the rapid increase in product information. After implementing Contentserv, the management of over 12 brands, approximately 25,000 products, and more than 370,000 digital assets was streamlined. The creation of product catalogs was automated by about 80%, reducing the work period from one year to one week and significantly improving operational efficiency. [Contents] ■ Overview of Spectrum Brands ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation ■ Effects of Contentserv implementation and future outlook *For more details, please download the PDF or feel free to contact us.

• others

Ruko, one of the world's leading manufacturers of precision tools for metal cutting, does not have a centralized system for company-wide access to all product information. Instead, it uses siloed data storage, resulting in a maintenance process that is redundant and prone to errors at times. The successful implementation at Rothenberger Group increased trust in the Contentserv solution, leading to the decision to adopt it. As a result, they were able to leverage implementation know-how, enabling a low-cost and rapid deployment. [Case Overview] ■Challenges - There are significant discrepancies in the depth of information between the main channels, such as catalogs and nextmart, particularly evident when content localization is required. - Changes to product information (such as dimensions) need to be individually adjusted in different databases, resulting in a heavy manual workload. *For more details, please download the PDF or feel free to contact us.

• others

At ROTHENBERGER, an international supplier of pipe tools and machinery, there were often instances where insufficient information led to increased workload due to the need for additional research and internal adjustments, resulting in unnecessary delays in market launch. By utilizing the Contentserv PIM solution as a centralized source for all product information and digital assets, we significantly reduced the effort required for data maintenance in line with our goals of reducing processing time and costs. By focusing on a newly automated inheritance structure and a class model specialized for the data model, we are able to minimize the error rate in future data maintenance and further improve the data quality of product information. [Case Summary] ■Challenges - The product classification was complex, requiring mapping of both established classifications in the tool industry and newly added classifications to the system, which the existing PIM system could no longer handle. *For more details, please download the PDF or feel free to contact us.

• others

At RIDI Group, a technology and design-oriented lighting manufacturer headquartered in Germany, we decided to replace our aging PIM system with a powerful and future-oriented PIM solution. We adopted Contentserv because its cloud availability supports RIDI Group's "cloud-first" digital strategy. Not only functionality, but also the Contentserv team's deep understanding of processes, the quality of communication, and agile working methods were important points in the software evaluation. [Case Overview] ■ Background of Implementation - Information about over 10,000 products with numerous variations needs to be available in different languages across various channels, characterized by a high granularity down to batch size 1 for the online configurator. *For more details, please download the PDF or feel free to contact us.

• others

At PREFA, a manufacturer of aluminum roofing and facade systems, each department was working with separate systems, file structures, and file formats, resulting in a lack of a centralized point of access for product information. To completely replace redundant data storage, a centralized management system for product information management and digital asset management from Contentserv was implemented. In the future, we aim to enhance operational efficiency through integration with translation management and output to web and print materials, establishing a foundation for further corporate growth and brand recognition. 【Case Overview】 ■Situation Before Implementation - Due to the existence of a vast number of manual processes, creating and providing up-to-date product information that could be output for various channels was an enormous task. - There was no team collaboration through workflows, and the manual approval process took a lot of time. *For more details, please download the PDF or feel free to contact us.

• others

At OPHARDT Hygiene, a German family business, the options for their in-house developed PIM system were limited, and due to a lack of time and resources, they were no longer able to perform adequate upgrades. The reason for choosing Contentserv was that it offered satisfactory functionality and usability, and it was determined that a cloud-based solution would be suitable to reduce the burden on the internal IT department. Additionally, considering future development, high flexibility and a variety of connection options with other systems were particularly valued. [Case Overview] ■Challenges Before Implementation - They were unable to track versions and changes because they were collecting product information from multiple systems. - Overall, organizing product information was still time-consuming and labor-intensive, resulting in increased costs. *For more details, please download the PDF or feel free to contact us.

• others

Leifheit, which has been providing household products in Europe for many years, had to manage a vast amount of product data and images, translate them, and distribute them to various channels both internally and externally, such as the company's website, retail stores, and agencies. Contentserv's PIM was implemented as a single source of all product information for importing data, quality checks, enrichment, and publishing. Additionally, Contentserv DAM is also utilized for managing and maintaining the digital assets referenced. 【Case Overview】 ■Challenges Before Implementation - Even for a single product catalog, it is necessary to share it in each language with retailers in over 80 countries. - The process was often manual, leading to a lack of transparency and a high likelihood of errors. *For more details, please download the PDF or feel free to contact us.

• others

The premium fashion brand Lacoste has revamped its legacy product information management system and is now managing product information for over 10,000 sales channels in 120 countries through Contentserv. Through its digital transformation efforts, Lacoste aims to expand its global omnichannel presence and has implemented Contentserv PIM/DAM. [Contents] ■Challenges before implementing Contentserv ■Requirements and implementation for the system ■Key achievements *For more details, please download the PDF or feel free to contact us.

• others

The pet supplies manufacturer Kolle-Zoo was managing items through an ERP system, but it was insufficient for centrally integrating advanced product information such as image data and marketing content to distribute across various channels. With the implementation of Contentserv, it has become easier to access high-quality product information for distribution across various channels. We will present a case where the maintenance of product information and the workload for marketing have been significantly reduced. [Contents] ■ About Kolle-Zoo ■ Challenges Before Implementation ■ Requirements ■ Solution ■ Implementation Effects *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

The furniture brand Kika Leiner faced the need for high-quality data management in product information due to strategic changes aimed at promoting digital transformation (DX) and expanding e-commerce. The time to market for products was significantly reduced from 72 hours to 30-60 minutes, accelerating the expansion of online services. We will present a case where the fulfillment level improved from 15-20% to 90% within a year. [Contents] ■ Overview of Kika Leiner's business ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation ■ Effects of Contentserv implementation and future prospects *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

HAFELE, a manufacturer of furniture hardware and architectural hardware, faced challenges such as the time and cost involved in disseminating information to sales channels like e-commerce sites and partners. Approximately 300 active users from departments including product data management, brand communication, sales publishing, and overseas subsidiaries utilized a user-friendly interface, smooth workflows, and intuitive features. We will introduce a case study on the modernization of product data management. [Contents] ■ Overview of HAFELE's business ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation ■ Effects of Contentserv implementation and future prospects *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

The cosmetics manufacturer GRANDEL managed over 4,000 product information items dispersed across ERP and Excel, which took time to update and share, affecting the time to market. The entire product development process was mapped out in a PIM system, allowing each department to use and adapt product information. This resulted in time and effort savings, enabling the provision of the latest information to customers in three languages. [Contents] ■ Overview of Dr. GRANDEL's business ■ Background leading to the implementation of Contentserv ■ Requirements for the system and PIM implementation ■ Effects of Contentserv implementation and future outlook *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

The pump manufacturer Gorman-Rupp faced challenges such as the inability to seamlessly share digital assets, inconsistencies in product information, and delays in product launch times. As a result of the implementation, there is no longer a need to contact the marketing department or customer service every time product information is needed, as it can now be obtained directly from the system. This has eliminated unnecessary steps and improved the overall efficiency of the process. [Contents] ■ Overview of Gorman-Rupp's business ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation ■ Effects of Contentserv implementation and future outlook *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

The dairy processing company EMMI had consistently managed its master data internally, resulting in a robust database. However, its utilization for marketing activities was limited. We will present a case aimed at achieving smooth onboarding of new employees through an intuitive system and efficient workflows, automating many processes that were previously done manually, eliminating media confusion, and improving overall efficiency. 【Contents】 ■ About EMMI ■ Facts & Figures ■ Challenges and Goals - Situation before the implementation of Contentserv - Purpose of implementation ■ Reasons for choosing Contentserv *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

Electrolux, a home appliance manufacturer, faced limitations in utilizing its existing PIM and needed to upgrade its systems to effectively manage product information and build processes for the future. We will introduce a case study that serves as a milestone for seamlessly integrating all existing systems, enabling the smooth exchange and collaboration of standard data, and ensuring safe connections to legacy systems until the replacement period. [Contents] ■ About Electrolux Group ■ Facts & Figures ■ Background and Milestones of Implementation - Situation at the time - Milestones ■ Reasons for Choosing Contentserv *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

The daily handling of product information at furniture manufacturer COR was previously quite outdated, with images and other information often stored individually. When specific product information was requested by business partners, it was necessary to manually gather data, which took unnecessary time. We will introduce a case study aimed at achieving easy and quick access to price lists, images, and all other product information through a cloud-based PIM/DAM solution, building an efficient maintenance process, and improving data quality and consistency. [Contents] ■ About COR ■ Facts & Figures ■ Challenges and Implementation - Situation at the time - Goals ■ Reasons for Choosing Contentserv *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

Copiax had several challenges in data management as it managed product information for over 43,000 items primarily through a legacy PIM system, Excel lists, and ERP systems. We present a case study where the comprehensive package of solutions with various features and the support of the implementation partner, Fiwe, were decisive factors. [Contents (partial)] ■ About Copiax ■ Facts & Figures ■ Challenges before implementation ・ Background of implementation ・ Goals *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

BINDER has previously issued printed materials manually each time, with website updates handled by external agencies. Data management was redundant, prone to errors, and costly in terms of time and resources. To standardize the maintenance, management, and distribution of all product data, including translations, across all channels, they chose Contentserv PIM. We will present a case study where they ultimately created printed materials for all channels, translated into 12 languages, and effectively expanded their global reach. [Contents] ■ About BINDER ■ Challenges Before Implementation ■ Requirements ■ Solution ■ Implementation Effects *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

The ladies' wear brand Betty Barclay faced challenges such as managing over 4,000 products, more than 31,000 variations of information, and over 100,000 digital assets. To respond to the increasing number of brands and the demands of an increasingly fluid market, the company implemented Contentserv PIM/DAM. We present a flexible and scalable PIM/DAM solution to ensure brand consistency across all touchpoints. [Contents] ■ Challenges before implementation ■ Requirements and implementation ■ Effects of implementation *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

Belimo, a manufacturer of HVAC system actuators, faced daily challenges with the updating of complex product data, a lack of document version control, and the manual processing of InDesign data. With Contentserv's Translation Manager, the company was able to automate printed materials in 20 languages, reducing time to market for their global brand. They can now provide data in the required languages, significantly improving the quality of product data and enabling reuse across various systems. [Contents] ■ About Belimo ■ Challenges Before Implementation ■ Requirements ■ Solution ■ Implementation Effects *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

Japan Electron, a long-established manufacturer of electron microscopes, faced challenges in providing easy and speedy information linked with various systems such as e-commerce sites and field service systems. They introduced Contentserv as a user-friendly PIM/DAM tool. This resulted in significant achievements, including bulk updates of information related to 40,000 parts and the provision of more up-to-date and comprehensive information for their e-commerce site. [Contents] - Revamped the after-sales service system, which serves as the front for customer service - Sought a PIM/DAM tool that is more user-friendly and accessible - Collaborated with Exa, who joined the project from the construction phase, to solve technical challenges - Contributed to groundbreaking improvements in operational efficiency and customer satisfaction *For more details, please refer to the PDF document or feel free to contact us.*

• Document and Data Management

Mizuno Corporation faced challenges such as insufficient information on the product pages of its e-commerce site, which meant that the information it wanted to convey was not reaching consumers effectively. To address this, a global product information management foundation was established using Contentserv, which integrates PIM for managing text information and DAM for managing images and videos. This solution resolved the challenges of managing information for a wide range of products and enhanced brand value. [Contents] ■ Integration of vast product information through PIM: Challenges in product information management ■ High appreciation for the convenience of integrating DAM into PIM ■ Future developments: Advancing "infrastructure development" towards global expansion *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

Francfranc faced challenges with its old product ledger system, which did not allow for API integration and had issues with inputting product information. Additionally, basic product information and images were stored separately, making information retrieval cumbersome. We would like to introduce a case where the existing processes were effectively reviewed, and based on Contentserv, we achieved the centralization and standardization of product information, improved data quality, and optimized data onboarding. [Contents] - API integration was impossible with the old product ledger system, and there were challenges with inputting product information. - Requirements for building a new product ledger system. - Key factors for implementing Contentserv. - Implementation process for building "Francfranc PIM" based on Contentserv. - Effects of the implementation and future prospects. *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

Panasonic Connect Co., Ltd. provides hardware, software, and solutions for each "site" in supply chain, public services, living infrastructure, and entertainment. We will introduce the role of global PIM in the marketing transformation focused on customer value that the company is challenging, the selection points for Contentserv, and the internal approval and project implementation structure. [Contents] ■ Solving customer and company challenges through centralized management with PIM ■ What is needed for global PIM is "mutual understanding" and "employment of local talent" ■ The fast agile construction of Contentserv matches the "Fail First" corporate culture ■ Personnel outside the marketing domain actively engage in team discussions *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

Anest Iwata Corporation, a global manufacturer of air compressors, vacuum equipment, and painting/coating equipment, focuses on maximizing customer satisfaction through digital marketing, sales innovation, and customer relations. We have established an advanced product information management platform centered around Contentserv PIM/DAM. We will introduce examples of how we have achieved seamless integration with CMS and utilized various digital channels, including websites and e-commerce sites, to enhance the quality of customer experience. [Contents] ■ The roadmap for digital marketing promoted by Anest Iwata ■ Unifying product data and building a common foundation for digital strategy ■ Step-by-step implementation and construction, challenges faced during the project, and best practices ■ Implementation effects and future prospects *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

Ricoh Company, Ltd. is currently engaged in the sale of products including office solutions and printing solutions on a global scale. In order to reconstruct the system for sharing product information globally from a legacy system, the company has been advancing the selection, adoption, and construction of a global product information management system. This document introduces why the company adopted Contentserv PIM as its global product information management system, highlights the key points considered during the selection process, and shares insights gained during the construction phase. [Contents] ■ The situation of Ricoh before adopting Contentserv PIM ■ The background of adopting Contentserv PIM and the product selection process based on application architecture ■ Launching Ricoh-PIM using the Contentserv SaaS platform ■ Future development plans for Ricoh-PIM *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

Koki Holdings faced challenges due to the lack of a system to consolidate product data, resulting in delays in obtaining accurate product specification data. Positioning the strengthening of internal structure and marketing functions as a key strategy, they utilized PIM as the core system. This case study illustrates the establishment of a system for centralized management of product specifications, including the design department, with the aim of linking flow management and marketing content. [Contents] ■ In the DX strategy, PIM is "hygiene" ■ The integration of PIM and DAM is a feature of Contentserv ■ Key points for internal approval and decision-making ■ Effects of implementation and future outlook *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

DNP, a printing company, faced issues with delays in customer response due to the time-consuming search for product information and identification of responsible personnel, as well as data being scattered across different systems, creating a siloed work environment. With the new "Product Search" system utilizing Contentserv, the management of product information that was scattered within the company has been revamped. This has strengthened operational efficiency and seamless collaboration between teams, achieving digital transformation in sales and marketing. [Contents] ■ Overview of DNP's business ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation of PIM ■ Effects of Contentserv implementation and future outlook *For more details, please refer to the PDF document or feel free to contact us.

• Document and Data Management

After the COVID-19 pandemic, online purchasing has increased in business-to-business transactions, and it is predicted that the B2B e-commerce market will expand at an average annual growth rate of 10.7% from 2022 to 2027. In practice, what challenges are there in implementing B2B commerce? This survey gathered real voices from executives and management in the manufacturing industry with annual sales of over 20 billion yen. [Contents of this document] ■ Reasons for adopting B2B commerce ■ Main challenges in implementing B2B commerce ■ Challenges in providing product information on e-commerce sites ■ Functions that are important in B2B commerce systems ■ Systems necessary for providing high-quality product information *For more details on the survey report, please see "PDF Download."

• others

Revamping the after-sales service system, which serves as the front for customer service. We will introduce the case of Japan Electronics, which built a new system utilizing Contentserv's PIM (Product Information Management) / DAM (Digital Asset Management) and integrated it with existing ERP and e-commerce sites, thereby solving traditional challenges all at once. [Contents] - Revamping the after-sales service system, which serves as the front for customer service - Seeking PIM/DAM tools that are more user-friendly and accessible - Solving technical challenges together with EXA, who joined the project from the construction phase - Contributing to groundbreaking operational efficiency and improved customer satisfaction *For more details on the research report, please refer to "PDF Download."

• others

At Mitutoyo, one of the world's leading manufacturers of precision measuring instruments, the digitalization of product information management, which encompasses over 5,500 types of products, has been slow to progress, and paper catalogs were primarily used in sales activities. To adapt to changing times and acquire new customers, they promoted digital transformation and implemented the Contentserv PIM (Product Information Management) system. This case study highlights how Mitutoyo achieved integration with a CMS (Content Management System) and the database creation of product information. [Contents] ■ Introduction of a system that can respond to requests for "product information to be provided in data format" ■ Implementation of Contentserv as a PIM that can start small ■ Dramatically improved speed of offering new products to the market ■ Promotion of overseas expansion with a balanced approach considering regional circumstances *For details of the research report, please refer to "PDF Download."

• others

In recent years, an increasing number of companies are planning to revamp their field service systems and support portals to address the issues faced by after-sales service. What challenges exist regarding the processes and systems for products and services "after the sale"? This survey gathered genuine voices from executives and managers in the B2B manufacturing sector. [Contents of this document] ■ Reasons why after-sales service is considered important for maximizing LTV ■ Challenges in after-sales service ■ Necessary measures for improving productivity in after-sales service ■ Initiatives needed to enhance customer satisfaction in after-sales service ■ Initiatives that companies want to pursue in after-sales service in the future ■ Desired features in systems that strengthen after-sales service *For more details on the survey report, please refer to the "PDF Download."

• others

As businesses globalize and customer touchpoints diversify, there are increasing cases where legacy systems cannot keep up, leading to a demand for more efficient data management and operational frameworks. What challenges are actually present in global expansion? This survey gathered real voices from personnel involved in marketing, promotional activities, corporate planning, management, sales planning, DX promotion, and after-sales service in the B2B manufacturing sector. [Contents of this document] ■ Sales formats in global expansion ■ Management challenges in global expansion ■ Operational challenges regarding product information and marketing content ■ Data governance challenges ■ Expected roles of current tools and Product Information Management (PIM) *For more details on the survey report, please refer to the "PDF Download."

• Document and Data Management

Product Information Management (PIM) is a solution that centrally manages the master information of various products held by companies, along with the promotional information necessary for sales and marketing. By utilizing PIM, many benefits can be expected, such as streamlining business processes, improving data quality, and shortening the time to market for products. What is the actual situation regarding the awareness and reality of product information management in the field? This survey collected real voices regarding "the awareness and challenges of product information management in Japan's manufacturing and retail industries." [Contents of this document] ■ PIM adoption rate ■ Challenges faced by personnel involved in product information management ■ Intentions for efficient management and utilization of product information ■ PIM that enables efficient management and utilization of product information ■ How to respond to the diversification of sales channels and the complexity of customer needs *For details of the survey report, please refer to "PDF Download."

• Document and Data Management

As competition intensifies, manufacturers need to connect all elements of their business—from processes and systems to people, suppliers, and customers—and work swiftly towards realizing value. Where should we start when it comes to product data and product content management that will lay the groundwork for B2B and D2C success and take the first step towards digitalization? 【Overview of the Document】 ■ The Important Role of Technology ■ The First Step in the Digital Journey ■ Brand Management and Consistency ■ Foundations for D2C Success ■ Enhancing Product Experience through Contextual Content *For more details, please refer to the "PDF Download."

• Document and Data Management

Contentserv Product Experience Cloud is a solution that centralizes product information scattered within the organization by providing multiple data management functions such as Product Information Management (PIM) and Digital Asset Management (DAM). It ensures the delivery of accurate, consistent, and up-to-date information to various systems and channels that require it. In addition to centralized management of product information, it offers many features that enhance collaboration in product content creation across the organization with simple and intuitive operations for business users, such as flexible attribute changes. It has also received high praise from third-party research firms, IT professionals, and technology leader organizations, leading to high ratings on "Gartner Peer Insights." Adopted by over 300 global companies, in Japan, it supports business transformation and global marketing enhancement for manufacturing companies operating globally, such as Mizuno, Mitutoyo, Japan Electronics, and Anest Iwata.

• Document and Data Management